VOC SHOREX REVIEW Topics to be discussed and solutions to ... · Oceania Nautica Seven Seas...
Transcript of VOC SHOREX REVIEW Topics to be discussed and solutions to ... · Oceania Nautica Seven Seas...
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VIKING OCEAN CRUISES |
Viking Cruises - A Different Approach -
September 2017
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VIKING IS 20 YEARS “YOUNG” IN 2017
• Viking established with 4 vessels in Russia
• Revenue of $10 M
• Entrance into the American market
• Purchased KD River Cruises
• Operation established on European Rivers
• Expansion in China
• Fleet reach 25 vessels
• Revenue of $100M
• First River Cruise Operator to introduced Hybrid engine design with new Viking Legend Class
• Viking launches a record 17 new river vessels in one season.
• Fleet reached 52 vessels
• Annual sales passes $1.0 B
• Introduced the innovative Viking Longship series with 6 new ships
• Total fleet reach 28 vessels
Operating fleet climbs to 61 vessels
1997 2000 2004 2009 2012 2014 2017 2016
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VIKING HAS GROWN TO BE THE WORLD’S LEADING RIVER CRUISE LINE
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IN 2015 WE INTRODUCED VIKING OCEAN AND THE 930-PASSENGER VIKING STAR
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VIKING OCEAN CRUISES |
We are growing the Ocean business successfully
• We continue to grow Viking Ocean
• We maintain high occupancy, with 2018 bookings ahead of 2017
6
238,524
592,410
1,054,620
1,531,710
2015
238,524
2016
592,410
1,531,710
2017F
1,054,620 +5.4x
2018P
Capacity
Passenger Cruise Days
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IN OCEAN, WE HAVE SEVEN MORE OCEAN SHIPS TO COME
Viking Sun - 2017
Viking V - 2018
Viking VI - 2019
Viking VII - 2021
Viking VIII - 2022
Viking IX - 2023
Viking X - 2024
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WE ENTERED INTO THE BUSINESS WITH THE PROMISE TO RE-INVENT OCEAN
CRUISING
The destination is the key to the experience
A serene small ship designed for comfort and great value
The Thinking Person’s Cruise with a focus on enrichment
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..…and we achieved it
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TRAVEL & LEISURE WINNERS 2016 & 2017
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VIKING OCEAN CRUISES |
How is Viking different to other brands? The Viking Way
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AT VIKING, WE HAVE A CLEAR VISION AND CLEAR VALUES
VISION
“We help our guests explore the world in
comfort at a reasonable price.”
- Torstein Hagen –
Chairman and Owner of Viking
VALUES
• We always impress our Guests
• We care for each other like a family
• We strive to be the Best
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WE LIKE TO DO THINGS DIFFERENTLY: “THE VIKING WAY”
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VIKING STANDS APART BECAUSE OF ALL OF THE THINGS WE DO NOT DO
• No casino
• No children under 18
• No umbrella drinks
• No photographers
• No art auctions
• No formal nights
• No smoking
• No charge for beer and wine
• No charge for alternative restaurants
• No charge for Wi-Fi (unlimited)
• For Viking Ocean
- No charges for use of laundry
- No charge for use of spa
- No sales pressure in the spa
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VIKING OCEAN CRUISES |
Who are Viking Guests? ….and do they like us?
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WHO ARE OUR GUESTS Affluent 55yrs+, American interested in culture
Our strength is that we know our guests and what they seek!
• 55 Years + English-speaking, Well educated, Interested in history, culture, and music, Curious and active, Affluent: paying perhaps 4 times per day than a guest of a mass- market operator
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AND OUR PASSENGERS
LOVE THE EXPERIENCE
98% of our guests rated their cruise
on Viking Ocean above or far above expectations
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Vik
ing
Oce
an
Aza
mar
a
Cry
stal
Dis
ney
Seab
ou
rn
Cel
ebri
ty
Ro
yal C
arib
bea
n
Prin
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Oce
ania
Ho
llan
d A
mer
ica
Car
niv
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Reg
ent
Seve
n S
eas
No
rweg
ian
(NC
L)
Cu
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Silv
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a
92.0% 85.0% 83.8% 83.6% 82.8% 80.7%
76.6% 76.1% 75.9% 75.6% 74.5% 71.4% 69.7% 69.2% 66.7%
WE ARE THE MOST
LOVED CRUISE LINE
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AND THE MOST AWARDED Best Ocean Cruise Line
THE #1 CHOICE OF CRUISERS Rated best in 10 Cruise Critic categories by reviewers (Ship Size: 400 – 1,199 passengers)
#1 #1 #1 #1 #1 #1 #1 #1 #1 #1 #2 NA Best Overall
Cruise Value Cabins Service Dining Shore
Excursions Public Spaces
Entertainment Fitness & Recreation
First Timers
Embarkation Families
CR
UIS
E C
RIT
IC R
AN
K
#1
Viking Sea Viking Star Viking Star Viking Sea Viking Star Viking Sea Viking Sea Viking Sea Viking Sea Viking Star Pacific Princess Disney Magic
#2
Viking Star Viking Sea Viking Sea Viking Star Viking Sea Viking Star Viking Star Pacific Princess Viking Star Norwegian Jade Viking Star Disney Dream
#3
Pacific Princess Pacific Princess Seven Seas Explorer Azamara Quest Pacific Princess Pacific Princess Seven Seas Explorer Viking Star Seven Seas Explorer Celebrity Solstice Viking Sea Disney Fantasy
#4
Crystal Symphony Azamara Quest Silver Spirit Pacific Princess Oceania Insignia Fathom Adonia Silver Spirit Crystal Serenity Crystal Serenity Celebrity Reflection Prinsendam Norwegian Dawn
#5
Seven Seas Explorer Silver Spirit Pacific Princess Crystal Symphony Seven Seas Explorer Silver Spirit Azamara Journey Crystal Symphony Silver Spirit Disney Dream Azamara Quest Disney Wander
#6
Azamara Journey Crystal Symphony Fathom Adonia Prinsendam Oceania Nautica Crystal Symphony Fathom Adonia Azamara Quest Azamara Quest Allure of the Seas Seven Seas Explorer Allure of the Seas
#7
Silver Spirit Prinsendam Crystal Serenity Azamara Journey Crystal Symphony Seven Seas Explorer Azamara Quest Oceania Regatta Oceania Regatta Explorer of the Seas Crystal Symphony Carnival Price
#8
Crystal Serenity Silver Spirit Seven Seas Voyager Oceania Nautica Oceania Sirena Crystal Serenity Pacific Princess Prinsendam Oceania Nautica Fathom Adonia Norwegian Escape Carnival Splendor
#9
Azamara Quest Azamara Journey Seven Seas Navigator Oceania Insignia Oceania Insignia Azamara Journey Oceania Regatta Seven Seas Explorer Azamara Journey Brilliance of the Seas Azamara Journey Carnival Vista
#10
Oceania Nautica Seven Seas Explorer Crystal Symphony Seven Seas Explorer Azamara Quest Prinsendam Oceania Nautica Silver Spirit Oceania Sirena Norwegian Jewel Oceania Sirena Harmony of the Seas
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VIKING OCEAN CRUISES |
“Vikingene kommer!!” …..The Vikings are coming!!!
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“Vikingene kommer”
• Two core itineraries • Visiting 11 ports in Australia
Komodo & the Australian Coast, 16nts Australia & New Zealand, 14nts
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Days in Australian ports
• 4 new Australian port calls in 2019 • Two different vessels calling in Australia • One home ported in Sydney • Growing presence……..
15
46
20
36
60
2018 2021 2020 2019
Booked Days
Projected days
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VIKING OCEAN CRUISES |
Delivering the destination …..what does the destination get out of this?
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Shorex Uptake (%)
3040 45
110
Viking Mainstream Luxury Premium
The huge participation in shore excursions means Viking has (potentially) the same economical benefit as a 3,400 guest mainstream ship
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Why are our numbers so high?
• One included shore excursion in each destination
Brisbane’s Art & Design The Gold Coast Lone Pine Koalas
Mt Tamborine Brisbane Cruise Australia Zoo
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Regional Australia
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What do our Guests expect?
• A small ship feel - Never more than 150 guests disembarking or embarking at the same time
• Excellent Guides - Well spoken, knowledgeable, able to converse with the guests
• Great infrastructure - Good transportation, dining venues and restrooms
• To feel comfortable - Good branding
- Fully escorted by ship’s staff
- A warm welcome ‘home’
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How do we meet expectations?
• “Train hard, fight easy” - We conduct guide training in many of our destinations.
- The aim is to achieve standardisation of product, not to stifle individual guide personalities
- On board service training syllabus is also covered
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How do we meet expectations?
• Prepare the guests - Port talk before every destination
- A little history, essentials facts and shore excursions
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How do we meet expectations?
• Use all available technology
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How do we meet expectations?
• Common look, everywhere we go
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• A game called “By The Numbers”
• Something we do at the sales meetings
• I show a number and you try to guess what it is
Now…Before We Finish
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river ships in the fleet
61
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hours to build
Viking Star
1,800,000
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17’920 4’122 8’468 eggs cracked
a week Complimentary tea cups a day
liters of water in infinity pool
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million dollars spent to build Viking Star
350
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individual shore excursions that take
place during a
full day call
1,023
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Different ports we visit in Australia
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number of casinos on board
0
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Viking Cruises - A Different Approach -
September 2017