VOC and strategy link RECONVERGE 15

1 Copyright 2015. KimRosengren.com. All rights reserved.

Lightning Presenta-on

April 15, 2015

The link between the voice of the customer and strategy

2 Copyright 2015. KimRosengren.com. All rights reserved. 2

Leverage Strategic Inputs and Outputs

Market Percep-on

Market Analysis

Execu-ve Advisory Board

Strategic Planning

Dra@ Plan

Final Roadmap


Iden-fy Big Picture with Market Percep-on Study

What They Need

What We Lack Why

They Buy

Who We Are


Capture Market Needs with Market Analysis

INDUSTRY DRIVERS

CURRENT SOLUTIONS

BUSINESS INITIATIVES

WISH LIST


Market Posi-oning

Alterna-ve Op-ons

Willingness to Partner

Level of Pain

Use Execu-ve Advisory Board to Test Hypotheses


Validate Customer Input with More Market Analysis

COMPETITIVE MOVES

BUILD BUY

PARTNER

FEATURE VALIDATION

WILLINGNESS TO BUY THE

PRODUCT YOU COULD BUILD


Market trends and level of pain

In what ways can we play?

Can we win? Choose a direc-on

Execute—build capabili-es, change opera-ons, iden-fy growth moves

Launch and start over

OUTCOME: 3-‐5 market opportuni-es

OUTCOME: Iden-fy “what we are great at” and “where our gaps are”

OUTCOME: 2-‐3 recommended strategies

OUTCOME: Single, agreed-‐upon focus

OUTCOME: Opera-onal focus and delivery

OUTCOME: End game achieved; new direc-on set

Use Strategic Planning to Set Direc-on

Analyze Market

Evaluate Fit & Plays Assess Choose Transform Evolve

G1 G0 G2 G3 G4 G5 G6


Validate Direc-on with Clients


Start Again

Start the lifecycle process again

Launch Solu-on

Leverage

partnership to demonstrate

benefits

Test Solu-on

Prove solution with formal beta

test

Shared Vision

IdenMfy “partnership” opportuniMes

Use Roadmap to Build Momentum


Kim Rosengren [email protected]

(303) 587-‐7501

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VOC and strategy link RECONVERGE 15

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