VNU Lead Marketing Masterclass 6 sept - HCIBS, Gerrit Heijkoop
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Transcript of VNU Lead Marketing Masterclass 6 sept - HCIBS, Gerrit Heijkoop
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Effectief en efficiëntmet Social Media
naar de beurs
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Gerrit HeijkoopTwitter: @HCIBS - Facebook: /HCIBS
How Can I Be Social
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Foto’s, Feedback & Vragen
Twitter: @HCIBS Facebook: /HCIBS
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Waar sta jij nu?
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Stelling 1
6
“Ik vind mijzelf best wel een goede netwerker”
EensOneens
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Stelling 2
7
“Ik ben best wel lekker bezig met Social Media”
EensOneens
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Een klein onderzoek:24 organisaties
18 een bericht gestuurd
(14 linken op hun website)
Hoeveel geantwoord?
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Wat heb je nodig voor Social Media?
Techniek
Social Identity
Content
Mensen
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Social Media & Beurzen:
1. Weten wie er komt
2. Weten wat er speelt
3. ‘Top of mind’ zijn op een
‘merk-waardige’ manier
18
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waarom
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Social Media = Communicatie… » grottekening » postduif » brief » telegraaf » telefoon » e-mail » mobiel » online » …
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“Wat is de impact van Social Media op
onze onderlinge communicatie?”
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De impact van Social Media op onze onderlinge communicatie
22
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De impact van Social Media op onze onderlinge communicatie
23
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De impact van Social Media op onze onderlinge communicatie
24
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fundamenteelverschil
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AIDA bestaat nog…
AttentionInteres
tDesire Action Share
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Kapitaal vs RelatiesGekochte aandacht Advertenties Reclamespots Flyers & Posters Direct mailings
Verdiende aandacht Tweets Shares & Likes Foto & video Forwarded e-mails
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fundamenteelverschil
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“Met Social Media kost het mindermoeite om meer
mensen te bereiken”
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40.00090.000120.000
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hoe
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“Hoe activeer je het 2e graads netwerk
van alle betrokkenen bij jouw merk?”
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1. Authenticiteit
2. Vrienden & familie
3. Medewerkers & collega's
4. Partners & leveranciers
5. Klanten
6. Rest van de wereld
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Video link:http://bit.ly/KLMSurpriseVideo
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#durftegeven
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“Om aandacht te verdienen, moet je
relevant zijn”
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LerenLiefdeLachenLokaliseren
5×L
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LerenLiefdeLachenLokaliseren
5×L
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Social Media & Beurzen:
1. Weten wie er komt
2. Weten wat er speelt
‘Top of mind’ zijn op een
‘merk-waardige’ manier
42
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praktisch
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Wat heb je nodig voor de beurs?
Techniek : internet, devices, accounts
Social Identity: vormgeving, hash-tag, integratie
Content: verhalen, foto’s, gelegenheden
Mensen: training, afstemming, netwerk
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Social Media om bestaande contacten te vinden op de beurs:
1. Scan e-mail adressen2. Zoek!3. Durf te vragen
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Definitie: een ‘hash-tag’ is een afgesproken woord of code in een bericht op Twitter, altijd beginnend met een “#”
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10-04-2023 55
Slimme filters voor ‘all friends’ kolom:
Hash-tag event
Wie
Hoe
Waar
Help
Dtv
Durftevragen
http://
Youtube
….
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Maar hoe doe jij dat nou?toepassen in je eigen praktijk
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Voordat ik ga …
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Morgen van start:1. Begin met luisteren,
stop met schreeuwen
2. Durf te geven & maak plezier!
3. Wees een relevante bron
4. Activeer je 2e graads netwerk …
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Kent u nog iemand die hulp
kan gebruiken op het gebied …
… van event technologie
… van Social Media
… een spreker daarover?
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Gerrit Heijkoop
Twitter: @HCIBS - Facebook: /HCIBS
How Can I Be Social
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Bedankt en goede beurs!