VMMa social media als conversatiekanaal met de kijker
-
Upload
vlerick-business-school -
Category
Documents
-
view
189 -
download
0
description
Transcript of VMMa social media als conversatiekanaal met de kijker
Conversation with the TV viewer
Debby & Nancy’s Warme Wintershow vanaf zat 13 okt, 20u30
■ Senior Researcher Digital Media VMMa » Analysing & developing digital business lines
» Defining new and/or refining existing strategies
» Creating a bridge between TV & online
» Social media strategy
■ @bspiessens
■ How we work
■ CASE: The Voice van Vlaanderen
■ Wrap up
HOW WE WORK
Clan maandag, 21u30
Trial & Error
Set up your KPI’s
Traffic to your site(s)
Higher engagement with the show
Increase brand awareness
Sweepstakes
Targetted communication
…
■ Instroom naar site
Incoming traffic
• VTM: 20% via Facebook
• JIM: 60% via Facebook
Source: Google Analytics, Q1-2 2012
The Tidal system
‘Giving up’ content to other platforms
Triggering sufers to see / experience more
Adapt content to each platform
Integrated video player
Personality
Channel brand Program brand
■ Younger profile
■ Trendsetters
■ Journalists / B2B
■ Negative tone of voice
(easy commenting)
■ Content feedback
■ Higher reach
■ Comparable profile to channel
■ Evoke reactions
■ Photo galleries, integrated
video’s, polls, apps, …
■ Branding opportunities
CASE THE VOICE VAN VLAANDEREN
On Screen Communication
Showing tweets in qualifing episodes (not live!)
During show talk about social media
Social media room
All area’s acces
Acces to all social profiles of the candidates.
Push centralised messages
Activate the canditades
Learn them how to use/communicate
Fans will follow !!
V-reporters
Team of reporters creating content for online
Push to social media between shows
Selective messaging
Post, Like, Poll, Video, Tweet, Retweet, …
Select tweets, posts for presentors
Select & filter for social media room
Timeline
Before the start: Come and watch the show live
Start live show: Like or retweet if you’re watching
After each performance:
Facebook: ask for reaction | Twitter: quote of the jury
Poll: who will have to leave the show?
After the show: go to the site for more content
Social media room
LIVE social data
• Word cloud
• Tweets per minute
• Facebook popularity
• Tweet feed
Invite twitter followers to the live show
Select influencer / many followers
They become brand ambassadors
Create new # (eg #wordtnietkwaadalex)
Tweet seats
Tweet seats
Discover more of this case on http://vmmtv.be/thevoicevanvlaanderen_resultaten/index.php
It works !!
WRAP UP
Manneke Paul dinsdag en donderdag, 22u40
Source: Barnraisers.com
■ Web based tool
■ Time posts
■ Analytics
■ Find influencers
■ Sentiment
■ Web based tool
■ Manage multiple social
accounts
■ Time posts
■ Dashboard
or one of the many others…
Use social tools !