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8/9/2019 VM PPT.pptx
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COMPONENTS AND PRICING OF WINDOW
DISPLAY
PRESENTED BY - JISHITHA
AVIRAL
RASHMI
PRIYANKA
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PROPS
• Functional props physically support orhold merchandise
•
Mannequins, stands, pedestals, screens,panels, or forms• Decorative props
• Used for mood or attractive setting• Structural props support and change
displays• Boxes, cylinders (usually hidden)
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M !!"#U$!S
• three%dimensional representation of the human form,
some&hat ideali'ed and styli'ed, to sho& &earingapparel• $t may e a realistic interpretation, semirealistic or
a stract• Mannequins &ill vary in si'es and proportions depending
upon type, age group, manufacturer and current fashionloo*
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+" $S-$. M !!"#U$!S
REALISTIC MANNEQUIN: full round sculpted formthat resem les in face, pose and proportions a particulartype and si'e &oman, man or child !ot a stractPrice range :INR 12,000 – 18,000
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Price range : INR 9,000 – 12,000
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BS-+ .- M !!"#U$!S
A STRACT MANNEQUIN: highly styli'ed, usually non%featuredmannequin devoid of &ig and 0 or ma*e%up details female, male orchild mannequin that is ageless, non%ethnic, nonspeci1c and can e1nished in a variety of decorative colors or metallicsPrice range : INR !,000 – 1!,000
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Price range : INR 8,000 – 1",000
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2" D "SS M !!"#U$!S
#EA$LESS MANNEQUIN: complete, life%li*e mannequin &hichends at the nec* Sometimes the nec* is straight or 3at cut, or itmay end in a fanciful s&irl "ither &ay, the decapitated form is a full%
si'e, full%scale, non%personali'ed representationPrice range INR : %,000 – 9,%00
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- $ 4+S DUMM$"S0D+"SS F4+MS
$RESS &ORM:
• headless, armless and legless form &hich goesfrom the nec* to elo& the hips dress form
averages et&een 56 and 57 ins , depending uponthe nec* extension
• Price range : INR !000 ' (000
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D$S8 9 DUMM$"S (8 S-$.)
$UMM):
• +eference for a mannequin most commonly used todescri e the headless, legless and armless
upholstered dressma*er form
• Price range : INR %0 ' !000
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:"!D4+S
• Ana*+* C nce-. $e/e -er Pri/a.e Li i.e , hmeda ad
!o ;5, <round Floor, Sha=anand Shopping .enter, Shahi aug+oad , hmeda ad % 57>>>?, <u=arat, $ndia
• S3i/a P a*.ic*, hmeda ad Shop !o 5, Murli Manohar Mar*et, !r 2ariom Mar*et, +evdi Ba'ar, +elief
+oad , hmeda ad % 57>>>@, <u=arat, $ndia• Tran*-ac4 In 5*.rie*, hmeda ad
!o %?, :idhya $ndustrial "state, m icanagar +oad,
4dhav , hmeda ad % 57> >>;, <u=arat, $ndia• Uni/er*a Manne65in* 7 $i*- a+, hmeda ad
D%;, Sumel Business 8ar* %5,Sarangpur , hmeda ad % 57>>>@, <u=arat, $ndia
• A4r5.i Manne65in*, hmeda ad
!o @>, ;st Floor, Shree=i .loth Mar*et, Meghdoot 2otel, Sarengpur ,hmeda ad % 57>>>@, <u=arat, $ndia
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D".4+ -$:" 8+48S
• -his used to esta lish a mood or an attractive setting for themerchandise eing featured (exA mirrors, 3o&ers, seashells,surf oards, etc)
• $t can e ased on seasons as &ell
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U-UM!8rice range A $!+ @>>> ;>,>>>
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S8+$!<0SUMM"+
8rice range A $!+ C>> ;C,>>>
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:"!D4+S
• C ara Acr+ ic &5rni.5re P/. L. , Surat
!o C>;, Shu ham rcade, !ear <o*ulam rcade, Sarthana a*atna*a ,Surat % 5EC>>6, <u=arat, $ndia
• Meg3 . La inar. Pri/a.e Li i.e , hmeda ad
!o 7707E, ! $ D . "state, am ha +oad ,hmeda ad % 57@?>C, <u=arat, $ndia
•
$ .ra ing 7 c B0>;;%;>7, -he <rand Monarch, 8rahlad !agar, hmeda ad %
57>>;C
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S$<! <"S
• Signage is distinct from la eling, &hich conveys informationa out a particular product
• signage is an e cient tool of sales for any rand and shoulde considered as an investment and not expense
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D$FF"+"!- -98"S 4F S$<! <"S
• 8+4M4-$4!• 4. -$4!• $!S-$-U-$4!• $!F4+M -$4!
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8+4M4-$4! S$<! <"$t informs the customer a out price events and schemes
8rice range A $!+ 6>> E>>8rice range A $!+ @C C> perpiece
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4. -$4! S$<! <"• $t informs a uyer of consumer a out the location of a speci1c
department or merchandise
.osting +s C>> %@>>>
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$!S-$-U-$4! S$<! <"
• -his signage informs the customer a out the store policies,events etcG
8rice +ange A $!+ C> % 5>>
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$!F4+M -$4! S$<! <"• -his signage provides information regarding special features, si'es,
prices etc
.osting +s ;C> %@>>>
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:"!D4+S$a e Ne n
<anesh 8la'a Basement, 4pposite S&aminarayanvenue, n=ali .ross +oad, :asna, hmeda ad % 57>>>H
;ane*3 ; < Sign C, !agar Bapa "state, !ear 8etrol 8ump <ota, 4pposite
<ota a*e, <ota +oad, hmeda ad % 57@?7;
5 3a Ar.
Shop ;>0B, Belo& Ban* 4f Maharastra, !arol .ross +oad,!arol, hmeda ad % 57@?>C
La=3 Sign*
. @7, +ahul Flat, :astrapur, hmeda ad 57>>;C
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$<2-$!<
• ighting is another elements of visual merchandising• -he choice of the right lighting in fashion stores should e &ell
considered• -here are numerous products that oIer many choices for shopping
environment• ighting deals &ith create an am iance and ma*e environments
visually pleasing• -he right utili'ation of light is highly important for shopping
environments• ight re3ections and energy requirements should e &ell analy'ed
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S84- $<2-$!<
price range A $!+ 5>> % C>> price range A $!+ 5>>> % ?>>>
SpotlightingA focuses attention on speci1c areas or targeted items ofmerchandise
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F 44D $<2-S
price range A $!+;@>> % ;C>>
price range A $!+ 6>>% 7>>
FloodlightingA recessed ceiling lights to direct light over an entire&ide display area
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8$!84$!-$!<
price range A $!+ 6>>% 7>>
price range A $!+ 6>>% 7>>
8inpointingA focuses a narro& eam of light on a speci1c item
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:"!D4+S
• ;a re Lig3.3 5*e % !avrangpuraJ(E;)%HE%?E>;?@H7
• A*i $e> ric ? er % Memnagar J(E;)%HE%66;C6?;@• In.eri Lig3.ing % Memnagar J(E;)%HE%?E>;7C?@• @a ara E ec.rica * % Saraspur
J(E;)%HE%?E>;7675•
ri*3 Mar4e.ing % shram +oad J(E;)%HE%?E>;@7C5• An ane+a Inc % Sar*he= <andhinagar 2igh&ay J(E;)%HE%66;C;6E?• ight $nside % Satellite
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F$K-U+"S
•
Stands• "asels• Boxes• +ods•
8anels
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B4K 8"D"S- S !D .+ -"S
C *.ing INR 2000 ' !000 C *.ing INR 2%00 '!%00
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:"!D4+S$a e Ne n
<anesh 8la'a Basement, 4pposite S&aminarayanvenue, n=ali .ross +oad, :asna, hmeda ad % 57>>>H
;ane*3 ; < Sign C, !agar Bapa "state, !ear 8etrol 8ump <ota, 4pposite
<ota a*e, <ota +oad, hmeda ad % 57@?7;
5 3a Ar.
Shop ;>0B, Belo& Ban* 4f Maharastra, !arol .ross +oad,!arol, hmeda ad % 57@?>C
La=3 Sign*
. @7, +ahul Flat, :astrapur, hmeda ad 57>>;C