Vlastimir Čobrda - Kako privući posetioce na Vaš sajt
Transcript of Vlastimir Čobrda - Kako privući posetioce na Vaš sajt
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KAKO PRIVUĆI POSETIOCE
NA VAŠWEBSAJT
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VLASTIMIR ČOBRDAwww.etarget.rs
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150150
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OK, NAZAD NA SADRŽAJ:KAKO PRIVUĆI
POSETIOCE NA VAŠ
WEBSAJT
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TRI PITANJA KOJA TREBA DA BUDU POSTAVLJENA:
• Šta hoću da kažem?
2. Da li znam kome ću to reći?
3. Koliko glasno ću to da kažem?
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€€
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1. ŠTA HOĆU DA KAŽEM?
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MISIJA
I u oblasti marketinga radite sa time u šta verujete.
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PRETVORITE MISIJU KOMPANIJE U DOBIT:
Ne pričajte o sebi već o onome što je ljudima potrebno.
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PRIMER: ŠTA U STVARI PRODAJEMO?
* bušilice ili rupe u zidu?
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PRIMER: ŠTA U STVARI PRODAJEMO?
* kosilice ili pokošen travnjak?* hotel ili odmor?
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ETARGET: PRAVLJENJE OGLASA
* NE: Stolovi, stolice i ormari u našem e-shopu
* DA: Zaboravite na bolove u leđima uz pomoć Rockstar stolice
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UPAMTITE:
„In the factory we make cosmetics; in the drugstore we sell hope. “- Charles Revson
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2. DA LI ZNAM KOME ĆU TO REĆI?
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??
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SVAKO OD NAS IMA DRUGAČIJI POGLED NA SVET
* imamo različite interese* drugačije potrebe
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VAŠI KLIJENTI SU TAKOÐE RAZLIČITI
* od vašeg proizvoda različiti ljudi očekuju različite stvari
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VAŠI KLIJENTI SU TAKOÐE RAZLIČITI
* rasporedite klijente po grupama * svaka grupa neka čuje nešto drugo
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PRIMER: FITNES CENTAR
* usavršite svoje telo * zaboravite na bolove u leđima * budite otporniji na stres na poslu * otarasite se viška kilograma
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UPAMTITE:
„Customers buy for their reasons, not yours.“- Orvel Ray Wilson
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KOLIKO GLASNO HOĆU TO DA KAŽEM?
€€
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ZBOG čEGA JE OVO POSLEDNJE PITANJE?
* šta govorite - utiče na cenu * kome govorite - takođe utiče na
krajnju cenu
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GLASNIJE = PONAVLJANJE REKLAME
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NEKOLIKO NEDELJA KASNIJE...
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UPAMTITE:
„You must have mindshare before you can have marketshare. “- Christopher M. Knight
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JOŠ JEDNOM:
• Šta hoću da kažem? • Kome ću to da kažem? • Koliko glasno hoću to da kažem?
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€€
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