Vivian Multari-Ginsberg Sullivan Renaissance Horticultural Community Liaison

Add value , differentiate and distinguish your business or building

Increase the sense of pedestrian security

Create a more distinctive district

Help new and established businesses attract customers

Inspire improvements to neighboring buildings

Enhance the appearance and revitalize commercial areas

Re-establish pride in older and best-loved neighborhoods

Helps to provide branding

Shows vitality and a commitment to a community

Residents and visitors will recognize a great place to walk, shop and dine and will spend more time and money there

It’s whatever makes you want to leave your comfortable place on the curb and go inside, explore and buy

Most business owners take great pride in the goods they're selling, and an equal amount of pride in the interior of their store, however, it's the outside of the business which usually dictates how a customer will behave. ..

A retail storefront creates that all important first impression. It should be both attractive and welcoming to draw in the customer and it should also represent the shop’s brand and products. A storefront can be used for promotions and to welcome a season.

A clean exterior is one of the best and most affordable marketing and advertising tools available.

Make your storefront unique, clutter free, and attention grabbing and remember you have only seconds to do all of it.

1. Maintain a beautiful sidewalk and street area that is free of debris and litter

2. Water, weed, and remove any litter from tree beds located in front of store

3. Put out garbage at scheduled times ONLY

4. Sweep sidewalk several times a day

5. Provide an example for other merchants

6. Ensure clear sightlines into their store

WASH WINDOWS WEEKLY CLEAN UP THE BUILDING’S PAINT, STONEWORK OR BRICKWORK

Cleanliness and Maintenance

OMG too much stuff!!!

Eliminate some signs and stickers that have been there forever

Your mission is to design and place a sign that draws attention to your business from pedestrian and drive-by traffic.

Attractive and easy to read - lets the customer know where the store is and what it sells

Comply with local sign codes and ordinances

Keep those windows sparkling clean

Properly light the entrance and displays

Change your exhibits often so the materials don’t yellow

Avoid cluttering window displays and concentrate on a few items you’re really trying to highlight

Change your storefront display with the seasons or for special events

and accentuate products with good lighting

Can you leave your doors open to walking traffic? Open doors are much more inviting, especially if great music or aromas are floating outside.

Lighting focused on the window display, signs and entrance is essential

What does a burnt out letter or two, say about your store?

Make your store a shining star in a sea of darkness at night, also good for security

Nighttime visibility attention means sales too

People are more likely to stop and look at a window display and enter a store that is kind enough to protect them from the elements.

Good space for outside display, safe under the awning from rain

An attractive awning can make a storefront stand out from the rest.

Outdoor Dining Areas

Extend the theme of your store out the front door and onto the sidewalk

Display goods outside to encourage pedestrian traffic

GOSHEN

Start in the parking lot-clear of debris and in good repair

Window replacement and window framing visible from the street which is appropriately scaled to the building

Paint-the door, window trim or entire front

New siding- maintain historical integrity

Building facades should relate to their surroundings and provide a sense of cohesiveness in the area without strict uniformity.

Colors of exterior materials, signs, window frames, canopies and other building features should be coordinated.

The eye goes to color. If your storefront is tiny or in an obscure location, ‘enlarge’ your visual presence by painting the exterior and/or roof in an eye-catching color combo

Choice of colors should be determined by the nature of the building and the architecture.

for one business or the whole street

JEFFERSONVILLE

MOUNTAINDALE

Decorated storefront through the Seasons

Thriller Purple fountain grass (Pennisetumsetaceum ‘Rubrum’)

Filler ‘Bellingrath Pink’ coleus (Solenostemon scutellarioides ‘Bellingrath Pink’

Spiller ‘Margarita’ sweet potato vine (Ipomoea batatas ‘Margarita’)

Sullivan Renaissance Mini Grants are reimbursable grants for up to $ 200

Improve or plant a new garden

Containers and flower boxes

Flowers, plants, shrubs & trees

Spruce up painting

Replace or improve signage

Remove debris