Vivain Presentation
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Transcript of Vivain Presentation
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DEVELOPING WITHRELEVANCE IN
TODAY’S MARKET
Brett Gregory-PeakeManaging Director
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International PropertyMarketing Consultants
Engaged on projects with a combined GDV in access of $750 million
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TOPICS
• Meeting the challenges presented by today’s real estate sector
• Managing buyer expectations
• Achieving sales
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THE BIG ISSUES & THE SOLUTIONS
Investment capital – relevant product & pricing
Oversupply – meeting with demand
Cynicism – transparency & evolution
Profit – new sales & marketing solutions
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NEW ROUTE TO MARKET
Supported by processInfluenced by intelligence
Step 1: FocusStep 2: Prep & planning
Step 3: Execution
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STEP 1: FOCUS
• Establishing demand - what are people looking for?
• Understand the buyer and what motives them
• Don’t brand for brand’s sake – do you need one?
• Value engineering – be realistic
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STEP 2: PREP & PLANNING
3. Strategy is key – plan the marketing process considering all elements
5. Stand out – don’t follow the crowd
7. Develop necessary & relevant marketing assets
9. Plan path to purchase – in market experience is crucial
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STEP 3: EXECUTION
3. Create sales efficiency – consider less traditional methods
5. Legacy build – establish trust and credibility
7. Invest in new marketing tactics – digital etc
9. Get people to the site
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MARKETING MUST COME FIRST
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