Vitamins in Motion

Shining a Spotlight on the Power of Vitamins

About the Campaign

The Vitamins in Motion campaign is an initiative to raise awareness and advocate for increased access, through innovative solutions, to the essential vitamins all people need to be healthy and well-nourished

Nutrition Needs for a Healthy Life

Why Vitamins

Vitamins play a critical role throughout the lifecycle for good health and disease prevention

What Should We Expect from our Food?

Vitamins

Vitamin AVitamin E Vitamin CVitamin DVitamin B1Vitamin B2Vitamin B6 Vitamin B12 …

Omegas

DHA EPA ARA

Carotenoids

B-caroteneLuteinZeaxanthin…

Enzymes

Phytase…

Minerals

CalciumMagnesiumIron ZincIodineSelenium…

Amino acids

MethionineLysine…

Fibers

Micronutrient Deficiencies and Insufficiencies:A Snapshot of Global Micronutrient Status

Micronutrient Deficiencies:Global Snapshot

• Worldwide, 165 million children are stunted

• An estimated 80% of stunted children live in just 14 countries

• Malnourished children:• Never reach their full height or

cognitive potential• Are less able to fight diseases such as

malaria, TB and pneumonia• Do worse in school• Earn at least 20% less as adults• Are at higher risk of chronic diseases

later in life

Micronutrient Deficiencies :Impact on Children

United States Germany

Micronutrient Insufficiencies:Affecting the Wealthiest Countries

Micronutrient Deficiencies and Insufficiencies:

Health Impact

children go blind or die each year from vitamin A deficiency

1.1 million

600,000 stillbirths due to iron deficiency

18 millionbabies born mentally impaired due to maternaliodine deficiency

of world population estimated to be vitamin D deficient

40-75%

200 million

people estimated to be living withosteoporosis worldwide

200 million

deaths due to non-communicable diseases

Micronutrient Deficiencies/Insufficiencies:The Impact in Numbers

• 36 of the 57 million global deaths in 2008 were due to NCDs

• Worldwide:– 366 million people have diabetes– 200 million people have osteoporosis– 1.6 billion people are overweight

• 80% of premature heart disease, stroke & diabetes can be prevented

• Diet is an important modifiable factor

Micronutrient Deficiencies/Insufficiencies:Link to Non-Communicable Diseases

Longer, Healthier Lives

• Lower risk of dementia

• Lower risk of age-related macular degeneration

• Delayed progression of Alzheimer’s

Seniors

Staying Healthy

• Prevention of diabetes, heart disease and stroke

• Multivitamins, along with a balanced diet, have the potential to reduce the risk of cancer by 8-12%

Adults

Optimal Development

• Power to fight off diseases

• Lower risk of chronic diseases

• Higher achievements in school

• Increased productivity as adults

Infants & Toddlers

Pre-natal Health

• Iron ensures healthy deliveries and improves birthweight of babies

• Folate helps prevent neural tube defects in babies

Pregnancy

The Power of Micronutrients Throughout Life

Micronutrient Deficiencies and Insufficiencies:

Economic Impact

• Undernutrition can reduce a nation’s economic advancement by at least 8 percent

• Every $1 invested in micronutrient interventions yields $30 in benefits

Micronutrient Deficiencies: Impact on Economic Growth

• Micronutrient insufficiencies increase the risk of diseases from diarrhea to diabetes, which place tremendous strain on health care systems and economies

• Vitamin D insufficiency costs 17 European countries €187 billion in direct and indirect health care costs each year

Micronutrient Insufficiencies: Impact on Health Care Costs

Putting Vitamins in Motion

Conducting cutting-edge research Forging partnershipsConvening key stakeholdersRaising awareness

1

2

3

4

Nutrition Solutions: Putting Vitamins in Motion

• Scientists at DSM developed NutriRice™, which is added to natural rice at a ratio of 1:100, improving the health and productivity of whole populations

• Sight and Life has actively advanced research on the use of multiple micronutrient supplements during pregnancy to improve maternal nutrition and newborn outcomes

Conducting Cutting-Edge Research in Vitamin Science

DO-HEALTH: Vitamin D3, Omega-3, Home Exercise, Healthy Aging and Longevity TrialObjective: To improve healthy aging in European seniors and reduce health care

costs via the implementation of effective and broadly applicable disease prevention interventions

MARRIAGE: University of GroningenObjective: To determine markers of aging and the role of micronutrients

Food4Me: Towards Personalized NutritionObjective: To find solutions for how to address individual needs and determine whether

dietary advice based on a person’s genes and phenotypical characteristics could deliver consumer benefits

Set-up: 25 partners from universities and industry and 9 countries in Europe

Conducting Cutting-Edge Research in Vitamin ScienceDSM Engages in Studies on The Role of Nutrients for Health

• As part of the Global Nutrition for Growth Compact, DSM has committed to help provide effective nutrition interventions to 50 million pregnant and lactating women and children under 2 per year by 2020

• In partnership with UNICEF, WFP, CDC and the Home Fortification Technical Advisory Group, Sight and Life published ‘Home Fortification with Micronutrient Powders (MNP)’ to inform implementation of home fortification programs globally

Forging Partnerships with Leaders in Nutrition

Forging Partnerships with Leaders in Nutrition

Ref: Wahl DA et al, Archives of Osteoporosis 2012 http://www.iofbonehealth.org/facts-and-

statistics/vitamin-d-studies-map

• DSM scientists, in partnership with the International Osteoporosis Society (IOF), developed a global map summarizing the vitamin D status in infants and adults

• DSM, jointly with IOF, nutrition experts and scientists all over the world are advocating for optimal vitamin D levels to reduce the risk for osteoporosis

• In early 2014, with partners from the World Food Programme and Columbia University, Sight and Life convened key thinkers to start a much-needed discussion on what the post-2015 nutrition workforce needs to look like to ensure adequate, safe and nutritious food for all

• In 2013, DSM and Sight and Life convened leaders at the United Nations General Assembly for a reception – Celebrating Leadership in Global Battle to End Undernutrition

Convening Key Stakeholders

Convening Key Stakeholders

Conference: DSM supports the first International Congress on Hidden HungerGermany, 6 – 9 March 2013

Analytics Workshop With Key StakeholdersKaiseraugst, 4 - 5 November 2013

DOHaD ConferenceSingapore, 19 November 2013

DSM Awarded and Rewarded during 2013 CSN ConferenceHangzhou, China, 21 May 2013

IUNS MeetingGranada, Spain, 15 – 20 September 2013

• DSM is at the forefront of research efforts to set optimal intake recommendations for vitamin E, a powerful antioxidant that protects cells, tissues and organs from damage

• The Sight and Life Hidden Hunger Index and Maps, launched in 2013, for the first time illustrated the combined prevalence, in preschool children, of multiple micronutrient deficiencies – vitamin A, zinc, iron and iodine

Raising Awareness of Inadequate Micronutrient Intake

• We have the power to nourish children, build strong families and create vibrant communities

• We are committed to putting Vitamins in Motion

• So everyone, everywhere can contribute to a shared, prosperous future

Turning Commitments into Action

Vitamins in Motion:Join Us

Visit www.VitaminsinMotion.com

Follow @DSMNutrition and @SightandLife on Twitter

Tweet to the hashtag #VitaminsinMotion

Like our Facebook pages

www.Facebook.com/DSMcompany

www.Facebook.com/SightandLife

Thank You