Vitality's products

product book

total beauty

Where does beauty spring from?

Vitality’s believes it springs from

scientific research and innovation.

It is from these «ingredients»

that Vitality’s creates cosmetic

products for the work of beauty and

hair professionals and for women’s

precious daily beauty routines.

An Italian company for an Italian style:

at the heart of it all, a passion for

beauty and the enthusiasm to search

ceaselessly for new offerings.

This is the Vitality’s spirit: a constant

attention to purity, to nature,

to our active ingredients.

In the salon as at home.

colour

colour

THE 360°COLOUR REVOLUTION:«ZERO» THE COLOURING WITHOUT AMMONIA

FOR DELICATE SKINS

ZERO

� Microemulsions of fattyalcohols with derivative ofsalicylic acid and lactic acid,emollients contained in NMF

� Microemulsion withpyroglutamic acid (PCA)

� Does not contain ammonia

� Regulation ofoxidant power

� Microemulsions

� New type of pigments

� Derivatives of lactic acid

� Regenerates the hair fibre

� Moisturises the cuticle andthe cortex, protects the scalp

� The product is not aggressiveon the hair and the oxidantmixture does not give off thepungent smell of ammonia

� The «Zero» colouring creamand «Zero» specific activatorregulate the process ofoxidation progressively,thanks to the pyroglutamicacid which binds with thebasic colourants

� Carries the pigmentinto the hair cortex itself

� 25 colouring pigments

� Moisturises the hair andmakes it soffice

� The hair’s absorption of thepigments is optimal

� Does not damage hair andcutis during application

� May even be applied onindividuals witha particularly sensitive cutis

� Uniform and strong-holdingcolour

� No stripes

� Colour brightness and shine

� Extreme variety of highlights-coverage and glossiness

� Combable, shiny and soft hair

CHARACTERISTICS ADVANTAGES RESULTS

patentvitality’s

002_IL COLORE_UK:proposta_1 8-10-2009 17:28 Pagina 1

colour

EXCLUSIVE PATENTED HYPOALLERGENIC SYSTEM

The Diamond Skin Protection creates a barrier on the cutis protecting it fromthe threat of colourants, without altering its effectiveness (fig. 1).The system uses new generation colourants for perfect adhesion and colourhold over time (fig. 2).Thanks to Shine Complex’s active ingredients the hair is glossy and thecolouring is perfectly protected from repeated washing and from the sun’s rays(fig. 3).

* This scientifically-controlled product has not caused allergies in a tested number ofindividuals with particularly delicate skins.

FIG. 1

FIG. 2

FIG. 3

DIAMOND SKIN PROTECTION


colour

COLOURING CREAM

WITHOUT AMMONIA

FOR DELICATE SKINS

The exclusive system formulated by Vitality’sfor coloured hair, healthy and glossy.

� Is a permanent oxidation hair dye

� Does not contain ammonia

� Is formulated to limit allergy risk

� Contains the patented and exclusive «Diamond Skin Protection»

� Lightens up to 4 tones

� Covers 100% of white hairs

� Has a soft and creamy texture

� Has a pleasant flowery scent

DILUTION:1+1.5 for the natural series1+3 for the very blond

Cont.: 60 ml

SPECIFIC ACTIVATOR

18-25-38 VOLUMES

Formulated for use along with «Zero» colouring cream.The innovative «Diamond Skin Protection» makes «Zero» particularlysuited to individuals with a delicate and sensitive cutis.

Use the 18 volumes for coverages and lightenings of 1 tone

Use the 25 volumes for coverages and lightenings of 1 or 2 tones

Use the 38 volumes for lightenings of 3 or 4 tones

Cont.: 1000 ml

Colouring Cream

Specific Activator


Cont.: 200 mlCont.: 500 ml

Cont.: 250 ml

colour

TO CONTINUE CARING FOR YOUR COLOUR, «ZERO»LIGHT-EFFECT PROTECTIVE SHAMPOO AND

LIGHT-EFFECT DERMO-MOISTURISING MASK HAVE BEENBORN. TWO IRREPLACEABLE ALLIES IN THE POST-COLOURING

PHASE, BASED ON NATURAL ACTIVE INGREDIENTS.BECAUSE TRUE BEAUTY DOES NOT FADE AWAY.

THE SPLENDOUR CONTINUES

PROTECTIVE SHAMPOO

DERMO-MOISTURISING MASK

� With Diamond Skin Protection maximum luminosity and protection

� Without preservatives

� Without colourants

� Without aggressive tensioactives

� Delicate and flowery scent

� Extract of pomegranate to counter damage caused by free radicals

� Bisabolol (contained in the mask) to soothe an irritated cutis


colour

INNOVATIVE TECHNOLOGY «COUPLING EFFECT»GUARANTEED BY THE EXCLUSIVE FORMULATION OF

«PROTECTOR OIL»IN TANDEM WITH THE COLOURING CREAM

«ABSOLUTE»

ART ABSOLUTE

� Microemulsions of fattyalcohols

� «ART» adjuvant oil, to mixwith the colouring cream,contains jojoba oil, rice oiland olive oil

� Regulated developmentof the oxidation of the mixture(mix of cream, oxidant andpowder sachet)

� Controlled alkalinity; lowpercentage of ammonia

� Protective interaction of thenatural extracts of camomile,mallow, linden and calendula

� Regenerates the keratin

� Softens the cortex andprotects the scalp

� The colouring mixturepenetrates progressively anduniformly through the hairfibre and dyes the melanin,the hair’s natural pigment

� Less aggressive with reduceddamage to the hair

� Anti-inflammatory moisturisingand soothing action

� Reconstructs the hair fibre

� Prepares hair fibre to absorbthe pigment

� Protection of the hair fibreand cutis

� The colouring is uniform andis wash-resistant

� The hair is left unharmed

� Fewer burns and skinirritations

� Soft and combable hair,natural colouring



colour

AbsoluteCOLOURING IN CREAM

An infinite series of shades. Strong-hold colouring creamwith mixture of protective oils. Natural essences to enhance theglossiness of the colour. Superior duration and greater stabilitywith the new strong-hold colourants. Innovative «coupling effect»technology guaranteed by the exclusive Protector Oil formulationin tandem with «Absolute» colouring cream.Maximum protection thanks to linden and calendula extracts.Delicate scents to make the colour service more pleasing.

DILUTION:1 + 1,5 for the natural series1 + 3 for the ultralightening series

Cont.: 100 ml

EXTRACT OF COLOUR IN CREAM

Extracts of pure colour which allow morevivid colours to be achieved.Used in combination with the «Art Absolute»colouring in cream, to create personalised nuances.Give greater shine, more light, more hold.

Cont.: 60 ml

CREAMY OXIDANT

High-stability product, allows a smoothand creamy mixture.Delicately scented, does not drip during application.Available in 4 formulations for a perfect synergywith «Absolute» colouring cream.

10 volumes (3%) - 20 volumes (6%)30 volumes (9%) - 40 volumes (12%)

Cont.: 1000 ml

Absolute Pure

Performer


colour

COLOURING CREAM

� Its low content of ammonia formulationcolours gently, protecting the hair.

� The herbs of the field lend the producta soothing and emollient.

� Results: luminosity and uniformity of colour action.� Total coverage of hair white in any percentage.

DILUTION: 1 + 1,5 for the natural series1 + 3 for the ultralightening series

Cont.: 100 ml

OXIDANT CREAM

The special formula enriched with naturalwaxes performs a protective action on the hairfor a final result of colour shine and luminosity

10 volumes (3%) - 20 volumes (6%)30 volumes (9%) - 40 volumes (12%)


HERBS OF THE FIELD COLOURING CREAM

COLLECTION

� Microemulsion of fattyalcohols

� Oxidation regulation

� Large variety of pigments

� Alkalinity controlled; lowpercentage of ammonia

� The natural extracts of yarrow,camomile, mallow and nettleprotect cutis and hairstructure

� Regenerate hair fibre

� Control of the process ofoxidation with gradualdevelopment of the oxygenand thorough penetration ofcolouring pigments

� The pigment is carried into thecortex to dye the melanin

� 22 types of pigments

� Low aggressiveness,minimum damage to the hair

� Reconstruction andmoisturising of cortex andcuticle

� Open the hair structure forpigment transfer

� Uniform and durable colour

� Luminosity of the colour

� Beauty and variety of thehighlights, luminosity and coverage

� Does not affect thestructure of the hair

� Hair is healthy, glossy andcombable; colour shine, cutisremains unharmed



colour

COLOURING TREATMENT

WITHOUT AMMONIA

Is a colour without ammonia which colours gently.Enriched with natural oils for intense and luminous highlights.Lasting colour.Respects hair fibre completely.

DILUTION: 1 + 2

Cont.: 100 ml

REVEALING CREAMS

Two delicately scented revealing creams,studied specifically to enhance the resultof the Vitality’s Tone colouring.Soft EmulsionParticularly delicate, ideal both for toningstreaks and blond highlights, as well as for enliveningexisting colourings.6 volumes - 1,9%EmulsionIdeal to obtain a more intense and longer-lasting result.13 volumes - 4%

Cont.: 1000 ml

COLOURING TREATMENT TONE ON TONEWITHOUT AMMONIA

TONE

� Colouring without ammonia� With extracts of curative

plants such as: mallow,yarrow, camomile, nettle

� Controlled alkalinity

� Jojoba oil

� Wheat germ oil andcastor oil

� Delicate colouring� Regenerates the keratin

� Delicate action on cutis

� Glossiness and softnessto the hair

� Nourishing and protectivefor hair fibre

� Tone on tone

� Lasting colour resistent towashing

� Glossy hair

� Healthy hair



colour

INSTANT COLOURINGAND RESTRUCTURING

ESPRESSO

� Without ammonia,without hydrogenperoxide, pH acid, directpigment colouring

� Clear colour definition

� Contains Keravit whichstrengthens the hairshaft’s keratin

� Ease of application

� Delicate scent� Active ingredient

which eliminates hairheaviness

� Maintains the integrityof the hair

� Quaternised pigmentswhich colour the hair fast

� Softening, nourishing,cuticle-repairing;detangling, leaves hairsoft and flexible

� Easy to use

� Easy to sell

� Instant colour

� Strengthening andrepairing effect

� Antistatic effect

� Leaves the hair soft

� Glossy and healthy hair� Lively and vivid colours



colour

• LEAVES HAIR GLOSSY AND RESTRUCTURES •• HIGHLY INDICATED

Brown Cappuccino Purple Red Copper Golden Silver Platinum

Platinum •• ••BlondVery fair •• •• ••Light blond •• ••Medium blond •• ••Dark blond •• •• •• •• ••Light chestnut •• •• •• •• ••Chestnut •• • •• •• ••Dark chestnut •• •• ••Dark • • •Black • • •

CONDITIONER COLOURING

� Espresso is a colouring and restructuring conditioner,which livens up your colour in just 1 minute

� Guarantees vivid and luminous colourin 2 minutes

� Thanks to the Keravit’s treating action,the vitalising keroprotein, «Espresso»restructures in depth lending glossiness and softness

Cont.: 200 ml

Espresso


colour

COLOURING CREAMFOR STREAKS

HIP-POP

COLOURING CREAM

FOR STREAKS

The most important characteristic ofthis colour is the capacity to lightenand colour in one go andin a single application.To create partial effects and colourcontrasti: easy to apply.Contains -Oryzanol to protect thehair and make it shine.For best results apply the productto natural hair

DILUTION: 1 + 1,5 a 20 - 30 - 40volumes dependingon the result desired

Cont.: 60 ml

� Microemulsion of fatty

alcohols with Gamma

Oryzanol

� New type of pigments

� Hydrolysed keratin

� Single application time

for decolouring and

colouring

� Greater colour hold

� Regenerates the keratin

and has a protective

effect on the hair

� Less aggressive

to the hair

� Repairs coloured hair

� Prepares hair fibre to

absorb the pigments,

protecting it

� The colouring is even

and bright

� Healthy and luminous hair

� Vivid and intense highlights


g


colour

DIRECT COLOURING

Is an ammonia-free colouring with a pleasant scent studied forcreative solutions with a great «fashion effect».As a strengthener to create infinite colour effects and controlledshades, to stun with fantastic short-lasting «crazy» colours, fornew colours for your streaks, for healthy and gleaming hair.

Cont.: 100 ml

HIGHLIGHTING MOUSSE

A triple action mousse: restructuring, highlighting, volumising.Gives luminous glints to coloured hair.The formula’s extract of calendula makes the structure smooth and glossy.The «Meadowfoam Oil» strengthens the structure of the hair.

Cont.: 200 ml

Hair Color Plus

Art Color

DIRECT COLOURING

Is the new direct colouring without ammonia and without oxygen,which colours and restructures in one go.Ideal for masking those first white hairs and for giving splendidhighlights to hair whether natural or treated.

Cont.: 70 ml x 3

DIRECT COLOURINGJoy Color


colour

VITALITY’S PRESENTS ITS EXCLUSIVEDECOLOURING SYSTEM

DECO

� Does not affect the structureof the hair in the least; even ifapplication times areexceeded, no damage occurs

� Il prodotto non contieneammoniaca.

� Suitable for fine hair

� Application times necessaryfor lightening are reduced

� Lightening by 6/7 tones

� Good degree of decolouring,equal to at least 5/6 tones

� Good physical state of the hair

� Good results of decolouring

� Absolute integrity of the hair

� Excellent lightening result

� Does not affect the structureof the hair


DECO JO

� Indicated for fine anddelicate hair

� Application time max 60 min.� Lightening 6 tones� Contains rice starch with

softening effect on hair andcutis

DECO SOFT

� Indicated for tone on tonelightenings and for delicatelight effects

� Application time max 45 min.� Lightening 5/6 tones� Contains rice starch with

softening effect on hairand cutis

DECO RAPID

� Indicated for whole-headdecolouring

� Application time max 45 min.� Lightening 6/7 tones� Contain rice starch with

softening effect on hairand cutis


colour

Deco JoEXTRA DELICATE DECOLOURANT

WITH JOJOBA OIL

The new formulation, enriched with jojoba oil, protects thestructure of the hair during decolouring, making it ideal for fine anddelicate hair. Volatility zero for the utmost respect of the environmentand health. Thanks to the exclusive Vitality’s patent,«Deco Jo» is particularly delicate, allowing it to be used even onparticularly sensitive individuals.

Cont.: 400 g

COMPACT DECOLOURANT

WITHOUT AMMONIA

Extremely delicate decolourant in compact powder.Ammonia-free and enriched with naturally-occurring elements like Guargum and rice starch, it lightens gently without attacking the structureof the hair. Provides smooth lightenings and is particularly indicated fornatural hair, medium-light bases, medium-fine hair.

Cont.: 400 g

NON-VOLATILE FAST-ACTINGDECOLOURANT

Extreme performance respecting the hair to the utmost.The high-adhesion, fast-lightening creamy mixture makesthis product particularly suitable for difficult decolouring ofcoloured hair, medium-dark bases and medium-thick hair.Excellent ratio of application time and lightening achieved.

Cont.: 500 g

Deco Soft

Deco Rapid

Deco Light On 12%

SPECIFIC DEVELOPER

FOR DECOLOURING

Is an emulsion specially created to mix with Vitality’sdecolouring powders.Its extraordinary stability guarantees an optimal blend,preventing puffing and allowing intense and evenlightenings to be achieved.

Cont.: 1000 ml


REMOVES COSMETIC COLOUROF THE HAIR

COLOR OFF

COLOR OFF

The Reducer 1 and theCatalyst 2mixed allow thecosmetic colourof the hair to beremoved

The Stabiliser 3is indispensable forfixing the resultobtained andguaranteeinglasting hold.

Cont.: 100 mlReducer 1

Cont.: 100 mlCatalyst 2

Cont.: 200 mlStabiliser 3

� The extraordinary

versatility of «Color Off»

allows the hair colour

to be changed in

absolute safety,

whenever you wish

� Lightens or eliminates

the cosmetic colour

totally

� Eliminates colouring

or partially decolours

colours which are too

intense


colour


colour

TO KEEP THE COLOUR ALIVE, INTENSE AND UNALTERED

TECHNICA

� Technology Color+:fixes the pigments of thecolour, ensuring it lasts longer

� Fragrance: Green Tea

COLOR+ SHAMPOO� Fixes the pigments of

the colour� Protection from U.V. rays� Hair soft and glossy

COLOR+ MASK� Long-lasting colour� Restructuring action of

wheat proteins

2PHASE� Silk proteins and active

ingredients� Repairs the structure of the

hair and ensures glossinessand ease of combing

� Ensures protectionof the cosmetic colour

� Creates a thin protective andvery elastic film aroundthe hair

� Protects the hair from artificialsources of heat such ashairdryers and straighteningirons

� Creates a protective barrieragainst humidity

� Colour unaltered over time

� Hair more glossy and soft

� The hair appears healthyand protected


12

3

4a

4b

DEFENSE GEL

REMOVER

COLOR+ SHAMPOO

COLO

R+M

ASK

2PHASE

THE IDEAL PATH FOR APPLICATION

OF TECHNICA


colour

COLOUR PROTECTION SHAMPOO

Shampoo specifically for the treatment of coloured hair.The «Color+» technology fixes the pigments of the colour, ensuringlonger life, and protecting the hair from UV rays.Used continuously, leaves the hair soft and glossy.Guar gum: guarantees a repairing and restructuring action on thefibre of the hair, rebuilding its hydrolipidic film.


Color+ Shampoo

Defense Gel

ANTI-STAIN PROTECTIVE GEL

Protects the cutis from any deposits of colour creatingan effective protective barrier.Applied to the cutis before carrying out the colouringnear the hairline.Has a pleasing scent immediately noticeable and givesa sensation of freshness.

Cont.: 150 ml

REMOVING CREAM

Eliminates with a simple movement any traces of colourremaining around the face without leaving marks.Its exceptional qualities permit a good result with asimple and delicate massage.Octyl Palmitate: powerful emollient with excellentnutrient properties.

Cont.: 100 ml

Remover


MASK FOR COLOURED HAIR

Mask specific for the treatment of coloured hair.The technology «Color+» guarantees long-lasting colour and preventsearly fading. Gives an extraordinary glossiness to the hair providing arestructuring action.Wheat proteins: nourish the structure of the hair, improving itsglossiness and giving silkiness and leaving the hair tangle-free.Vitalsoft: principle of vegetable origin, it increases the shine andsoftness of the hair.


Color+ Mask

BIPHASIC RESTRUCTURING WITHOUT

RINSE FOR COLOURED HAIR

Biphasic conditioner gives the hair immediate moisturising and leavesit glossy and silky. It is necessary to shake the product to allow thetwo separate phases to activate properly.Silk proteins: perform an important moisturising andrestructuring action preventing hair breakage. They are composed ofaminoacids which hold in water, hydrating the hair.Extract of green tea: antioxidant action, protects the hair from theUV rays. Filmogenic ingredients: give structure, glossiness andcombability to the hair.

Cont.: 200 ml

2Phase

colour


waving

003_FORMA_UK:proposta_1 8-10-2009 17:59 Pagina 1

wavin

g

WAVING SYSTEM

SO NICE

� Alkaline perm based onPH balanced ammoniumbicarbonate

� Contains wheat protein,conditioning polymers,silk proteins and extractsof Althea

� The bicarbonate has atampon effect on the PH

� Neutralises theaggressive effect of thethioglycolates; softeningand antioxidant effect

� Does not damage thehair during application

� Soft and protected hair



wavin

g

Natural Fix

Natural Perm

NEUTRALISING

New strength and well-being.The specific fixative to use in combinationwith the waving solution.Natural silk proteins to ensurecombability and glossiness.The specific formulation guarantees a reductionin the usual smell of the perm.

Cont.: 1000 ml

ENERGISING SHAMPOO

FOR PERMED HAIR

More volume and body for the treated hair.Shampoo specifically for permed hair and natural curls.Formulated with Cysteine Complex to hydrateand repair the keratin structure of the hair.


Natural Energy

NATURAL PERM

WAVING SOLUTION

The new Vitality’s waving system which guarantees a tough,elastic and natural result. Its formulation enriched with AltheaOfficinalis, a natural emollient, ensures soft and smooth hair.Silk Complex (proteins natural of the silk) recreates the naturalstate of the hair, making it strong and resistant.

Available in 3 formulations:

Os: robust hair1n: natural hair2c: treated hair

Cont.: 250 ml


COSMETIC WAVING SYSTEMWITHOUT AMMONIA

SOFT

COSMETIC

WAVING

SYSTEM

Is the new cosmeticwaving treatmentwithout thioglycolates,without ammoniapleasantly-scented.Elastic and natural curlsrespecting the nature ofthe hair completely.

Availablein 2 formulations:

n. 1for naturaland fine hair

n. 2for delicate andcoloured hair

wavin

g

� Derivative of Cysteine,present in the cells ofthe hair cuticle, it workslike traditional permproducts, butreplaces the traditionalsynthetic acids

� Extracts of mallow,nettle, camomile, yarrow

� Conditioning polymers

� Does not damagehair fibre

� Softens the hair

� Provides combability tothe hair

� Natural waveto the hair

� Healthy and glossy hair

� Tangle-free hair



wavin

g

PERMANENT-LOOKSTRAIGHTENING TREATMENT

SOLIXX

PERMANENT-LOOK

STRAIGHTENING

TREATMENT

The complete straightening systemfor: protecting, straightening, fixingand nourishing.Comprised of 4 products specificallyfor absolute straightening.

1) Pro-Care Fluidprotective rebalancing 50 ml.

2) Sleek Action Creamstraightening 200 ml.

3) Neutral Milkneutralising 200 ml.

4) Hydra Care Treatmentrestorative 50 ml.

Available in 2 formulations:

n. 1 for robust hair

n. 2 for treated hair

� Pro-Care

� Sulphurate molecules

� Hydra Care(Avocado oil andwheat proteins)

� Protects the hair thanksto its wax in synergywith the «Soft» molecule

� Straightening action

� Softening andmoisturising action

� Undamaged andluminous hair

� Straight hair

� Easy to comb hair



styling

styling

INTERPRETS THE FASHION TRENDS WITH WE-HO

LIG

HT

STREET

MED

IUM

RO

AD

HIG

HS

QU

ARE

MA

INS

TREET

GLOSS,STRAIGHTENING

AND DETANGLING

TREATMENTS

FOR GLOSSY

AND SILKY

HAIR

VOLUME

AND HOLD

WITHOUT

HEAVINESS

MODELS,FIXES AND

PROTECTS

THE NEW

VOLUME

TECHNOLOGY

LIGHT HOLD MEDIUM HOLD STRONG HOLD

styling Light Tears

FINISHING FLUID

�Concentrated formula�«Thermo-Protection Complex» for the maximum protection of the hair�Leaves hair dry, rebellious and frizzy hair soft, sealing the cuticle�Leaves the hair combable, tamed, endowed with exceptional

luminosity

Cont.: 100 ml

STRAIGHT EFFECT CREAM

�Combats and disciplines frizzy, dry and porous hair�Moisturises the hair and gives an extraordinary

long-lasting straight effect�Reduces the effects of static electricity�Fights humidity

Cont.: 150 ml

GLOSS CREAM

�Based on jojoba oil and provitamin B5, moisturises and leaves thehair shiny

�Excellent antistatic�Leaves no residue

Cont.: 100 ml

Liss Styler

Hair Pomade

L IGHT STREET

Cristal SprayGLOSS SPRAY

�Ingredients based on «Gamma Oryzanol» wrap,shine and protect the hair from pollution

�Gives instant shine�Ideal for any hairstyle

Cont.: 200 ml

MIRROR EFFECT WAX

�Shines the hair without making it heavy and without leaving residue�Hold light for a mirror effect guaranteed to last�Creates straight effects for locks of hair

Cont.: 75 ml

Mirror Wax

stylingL IGHT STREET

styling Creative Mousse

VOLUME AND CONTROL

�Ideal to create soft volumes�Gives body and volume to thin hair�Ideal for every type of hairstyle�Forms a film around the hair shaft,

protecting and hydrating it

Cont.: 200 ml

VOLUME AND HOLD LOTION

�Ideal for brushing�Contain silk proteins which ensure optimal

moisturising of the hair leaving itsoft and silky

�Volumises the base increasing the volumeof fine and fragile hair

�Protects from the heat of the hairdryer,reducing the effects of the static electricity.

Cont.: 200 ml

CURL ACTIVATOR

�Ideal for curly or frizzy hair�Contains the volumes and tames the frizz�Non-greasy and does not make the hair heavy�Its silk proteins ensure

excellent glossiness and body�Softly fixing action

Cont.: 200 ml

Style In

Curl Designer

GLOSS AND

MODELLING WAX

�Allows defining and modelling of singlelocks or of the whole hairstyle

�Easy to apply�Non-greasy and does not make the hair heavy�The presence of natural oils provides

lasting glossiness

Cont.: 200 ml

Star Wax

MEDIUM ROAD

Hard ControlLACQUER SPRAY STRONG

�UV filters for a protection from the sun’s raysand from pollution

�Protects from the humidity�Holds the set firmly�Strong hold�Easy to remove without leaving residue

Cont.: 300 ml

PROGRESSIVE-FIXINGMODELLING SPRAY

�Environmentally-friendly spray with progressive-fix micro-diffussor�Strong, lasting and glossy hold�Dries quickly�Easy to remove without leaving residue

Cont.: 200 ml

FIRM SUPPORT

�Firm-support mousse�Macadamia oil for maximum protection of the hair�Treating and structuring action�More volume and structure to your hairstyle

Cont.: 200 ml

Leave-In Style

Diamond MoussestylingHIGH SQUARE

Iron GelEXTREME HOLD

�Strong-hold gel with UV filters�Allows you to obtain pronounced shapes and sculpted locks�Leaves no residue on the hair, guarantees

glossiness and duration

Cont.: 150 ml

FIXING PASTE

�Strong-hold modelling paste for aScruffy and trendy look

�Leaves no residue on the hair, guaranteesa decidedly dishevelled effect

�Rough and mat effect�Easy to remove

Cont.: 75 ml

Rebel Paste

styling HIGH SQUARE

Baloon ShampooVOLUMISING SHAMPOO

�Body-giving push-up effect shampoo�Extraordinary volumes thanks to to the natural

filmogenic ingredients�Moisturised and protected hair


VOLUMISING CONDITIONER

�Immediate effect energy concentrate�Vitamin B5 and siliconic derivatives for soft,

bright and light hair�Recommended application time 3 minutes

Cont.: 150 ml

VOLUMISING

WITHOUT RINSE

�Volumising treatment, instant reconstructor�Innovative polymers for robust and protected hair�Vitamin B5 and cotton for ultralight moisturising

Cont.: 150 ml

Volume-Up

Atmosphere SpraystylingMAIN STREET

styling

Smoo

th

Wav

y

Curly

Friz

zy

Dull

LIGHTTEARS � � � ��

CRYSTALSPRAY

� � � � ��

LISSSTYLER � � ��

HAIRPOMADE

��

MIRRORWAX

��

STYLE-IN ��

CREATIVEMOUSSE

��

CURLDESIGNER � ��

STARWAX

��

Smoo

th

Wav

y

Curly

Friz

zy

Dull

HARDCONTROL

��

DIAMONDMOUSSE

��

LEAVE-INSTYLE

��

IRON GEL ��

REBELPASTE

��

BALOONSHAMPOO

��

VOLUME-UP ��

ATMOSPHERESPRAY

��

��RECOMMENDED IDEAL�

TABLE OF PRODUCTS WE-HO

styling

CREATES THE WORLD OF «EFFECTO»:SPECIFIC PRODUCTS IN SALON FORMAT

EFFECTO IS SYNONIMOUS WITH QUALITY AND VALUE FOR MONEY:LARGE FORMATS, GREATER PROFIT FOR THE SALON

TIME-SAVING THANKS TO THE PRATICAL DOSER FORSPEEDING UP DISPENSING

RESPECTS THE ENVIRONMENT THANKS TO ITS LARGE FORMATS,REDUCING THE ENVIRONMENTAL IMPACT TO THE MAXIMUM

drywith the

hairdryer

drywith thediffusor

set thehair withthe brush

set the hairwith

the comb

definewith

fingertips

PROFESSIONALLACQUER � �

PROFESSIONALSTRONG HOLDLACQUER

� �

NO GASVOLUMISING LACQUER � �

NO GASSTRONG HOLDVOLUMISING LACQUER

� �

FIXINGRESTRUCTURINGMOUSSE

� �

FIXINGRESTRUCTURINGSTRONG HOLD MOUSSE

� �

FIXING LOTIONGLOSS � � �

FIXING LOTIONSTRONG GLOSS � � �

HIGH-DEFINITIONSTRONG GEL � � � � �

MAT MODELLINGPASTE �

FIXINGCONDITIONING FLUID � �

004B_STYLING_PARTE2_UK:proposta_1 9-10-2009 11:20 Pagina 1

styling Lacquer

PROFESSIONAL

LACQUER

Ideal for fixing all typesof hairstyle. Gently holdsthe movement.Its specific formulationfixes without leavingresidue. Ensuresquick dryingwithout heavinessand is removed with afew strokes of the brush.

Cont.: 500 ml

STRONG HOLD

PROFESSIONAL

LACQUER

Gives the hairstyle bodyand hold fixing its moviments,without making it heavy.Is ideal for structured andassertive hairstyles.Dries fast and is removedwith a few strokes ofthe brush.

Cont.: 500 ml

Lacquer no Gas

NO-GASVOLUMISING

LACQUER

The progressive spreadformulation allowsthe hairstyle to be fixedin an extremelynatural way.The new dispenserdistributes the productmore quickly allowing forvery rapid drying.Easy to remove.

Cont.: 300 ml

NO-GASVOLUMISING

LACQUER

STRONG HOLD

Ideal for obtaining strongimmediate fixing.Gives extended hold tothe hairstyle. The newdispenser distributes theproduct more quickly leavingthe hair shiny and light.Is removed with a fewstrokes of the brush.

Cont.: 300 ml


stylingRestructuring Mousse

FIXING

RESTRUCTURING

MOUSSE

Specifically formulated tocreate volumes soft andbestowing natural supportto the hairstyle.Gives particularluminosity to the hair.The «D-panthenol»ensures excellentmoisturising and totalprotection of the hair.

Cont.: 250 ml

FIXING

RESTRUCTURING

STRONG HOLD

MOUSSE

Mousse specially studied toobtain structured and sculptedeffects. Gives maximum holdeven to the most elaboratehairstyles. Leaves the hairsoft and luminous.The «D-panthenol» ensuresExcellent moisturisingand total protection of the hair.

Cont.: 250 ml

Fixing Lotion

FIXING GLOSS LOTION

Is ideal for prolonging the hold of the set naturally.Leaves the hair elastic and luminous.

Cont.: 17 ml x 24

STRONG FIXING

GLOSS LOTION

Created specially toprolong the hold of theset on big hair. Resists humidityin the air remarkably well.Leaves the hair easy to comband particularly glossy.

Cont.: 17 ml x 24


styling Gel

HIGH-DEFINITIONSTRONG GEL

Ideal to guarantee firm andextreme effects.Quick drying.Leaves no residue.

Cont.: 450 ml

MAT MODELLING

PASTE

Defines and models any type of hairstyle, giving a mat effect.Thanks to its consistency it dispenses and spreadseasily. Non-greasy and does not make the hair heavy.

Cont.: 50 ml

FIXING CONDITIONING FLUID

Liquid gel ideal for defining single locks or modellingthe entire hairstyle.Non-greasy and does not make the hair heavy the hair.

Cont.: 200 ml

Modelling Paste

Fixing Fluid


styling

EFFECTO LINEA TREATMENTS:FOUR SPECIFIC TREATMENT PRODUCTS,

IN «SALON» FORMAT

INTENSE MOISTURISING SHAMPOO

Indicated for cleansing and moisturising cutisand hair. Respects the hair structureleaving it glossy and alive .

Cont.: 1500 ml

NOURISHING SHAMPOO FOR

LIFELESS HAIR

Indicated for cleansing and nourishing dry andlifeless hair. The precious contribution of the Guar gumrestores to the hair its natural shine and softness.

Cont.: 1500 ml


styling Conditioner

CONDITIONER

SILKENER

Ideal for making the hair combable and glossy.Thanks to its precious ingredients the hairregains elasticity and softness.

Cont.: 1500 ml

Mask

DETANGLING MASK

Formulated to ensure perfect combability on anytype of hair. Gives softness and glossinesswithout heaviness.

Cont.: 1000 ml


treatments

DISCOVER IN NATURE

FRUIT ACIDSTO ELIMINATEIMPURITIESAND INCREASETHE EFFECTIVENESSOF EVERYTREATMENT

treatm

ents

BIOFRUITThe benefitsof alife-enhancingmassage

EXTRACT OFCITRON ANDACTIVE PRINCIPLESEBUM CONTROL,FOR A VISIBLEAND LASTINGTREATMENT

SEBONormalisessebaceoussecretion

FROM JUNIPER,THANKS TO THEVITALPROLINESYSTEM,AN EFFECTIVEANSWER

ENERGYAgainsthair loss

FROM MYRTLE,WITH THE ACTIONOF THE PURIFYSYSTEM,DANDRUFFELIMINATION ANDPREVENTION

PURIFYPurifyregainsnaturalbalance

THANKS TO ITSMARINE OLIGO-ELEMENTSMOISTURISESAND REMINERALISESGIVING TONEAND VOLUME

LIGHTForevery daywell-being

OLIVE OILFROM THEMEDITERRANEANAND PROVITAMIN B5,FOR CLEANSINGAND BESTOWINGSOFTNESS

NUTRI-ACTIVEDryand lifelesshair

treatm

ents

EXTRACT OFHONEYSUCKLEAND VALINETO SOOTHEAN IRRITATEDCUTIS

SENSITIVESensitive dryand sensitivecutis

WITH COLOURSHINE SYSTEMAND VITISVINIFERAFOR HEALTHYAND GLOSSYHAIR

COLOURTHERAPYNew lightfor yourhair

WITHAMINO COMPLEXAND BAOBABFOR RESTRUCTUREDHAIR

ACTIVEREPAIRStrength andvigour to yourhair

WITH CHESTNUTMILK ANDBISABOLOL

HANDREPAIRHand repairmoisturisingfor your hands

WITH EXTRACTOF SUNFLOWERAND MALACHITEFOR PROTECTEDHAIR

SUMMERTHERAPYIn the sun,search forvitality

HAIR LOSSPREVENTIONWITH VITAXILAND GUARANA

INTENSIVEMENIntensive linefor men

THE ESSENCE OF A REFOUND WELL-BEING

treatm

ents

THE BENEFITS OFA LIFE-ENHANCING MASSAGE

BIOFRUIT

SOLUTION FOR DEEP

CLEANLINESS WITH AHA

Specially studied to fluid to gently eliminateflakes, sebaceous blockages and impuritiesthanks to the fruit acids present in formula.Its principal role is to aid penetration of productsapplied subsequently, thus increasing theireffectiveness.Particularly indicated before each treatment.

Cont.: 150 ml

� Fruit acids for purifying

� Panthenol

� Stimulates cell renewal;exfoliant, emollient,astringent

� Gives elasticity to thehair; moisturising andprotecting

� Scalp ready to receivethe specific treatments

� Healthy hair

ACTIVE INGREDIENTS FUNCTION RESULTS

treatm

ents

NORMALISES SEBACEOUS SECRETION

SEBO

SEBO SHAMPOO

Gently washes greasy cutis and hair respectingthe natural hydrolipidic balance. The activeingredient «Sebum Control» with itssebo-regulating action in synergy with thepurifying citron extract, guarantees an effectiveresult from the very first applications.


SEBO THERAPY

The recognised antiseborrheic propertiesof the citron in combination with thetechnological active principle«Sebum Control», provides an astringentaction and tonic restructuring.Eliminates itchiness giving the hairvolume and lightness.

Cont.: 7 ml x 8

� Citron extract

� Sebum Control

� Antiseptic, astringent,tonifying

� Sebo-regulating andbactericidal complex

Scalp and hair clean forlonger


treatm

ents

EFFECTIVE ANSWER TO HAIR LOSS

ENERGY

ENERGY SHAMPOO

Cleanses delicately performingan effective tonifying action, thanks to theaminoacids contained in its energetic complex,its Vitalproline System and its Vitamin B2.In addition, extracts of juniper performan effective stimulating action.


ENERGY FORZA

Vitality’s laboratories have formulated acompound capable of countering hair losseffectively. The Vitalproline System is capableof acting in depth on the vascularised zone ofthe hair bulb, guaranteeing astimulating and fortifying action.

Cont.: 7 ml x 8

� Juniper extract

� Vitalproline System

� Vitaxil

� Capsicum

� Antiseptic, stimulating thescalp

� Combination of stimulatingactive ingredients specificfor hair loss

� Proven agent for theprevention of hair loss

� Activator of themicrocirculation,stimulating the scalp

� Stronger morevigorous hair

� Hair with more body


DUO ENERGY

The Duo Energy maintains the cutis and hair inoptimal health preventing any anomalies, performsan effective antioxidant action and aids metabolicactivity of the cells remineralising the scalp.

Cont.: 10 ml

treatm

ents

REMOVES DANDRUFF DELICATELY

PURIFY

PURIFY SHAMPOO

Removes dandruff delicately and effectivelyfrom cutis and hair, preventing its reappearance.The profound antimicrobial action of the«Purify System» in combination with soothingmyrtle extract guarantee an immediate sensationof well-being.


PURIFY THERAPY

Intense deep treating lotion.Counters and prevents the spread ofdandruff. The synergy between thePurify System and the myrtle extractguarantees an effective purifying actionwhether on greasy or dry dandruff.

Cont.: 7 ml x 8

� Myrtle extract

� Eucalyptus

� Piroctone Olamine

� Antiseptic, disinfectant,tonifying

� Disinfectant, antiseptic,refreshing

� Prevents the proliferation ofdandruff germs.

� Prevents the formation ofnew dandruff and cleans thescalp

Sensation ofwell-being thanks to aa flake-free scalp


treatm

ents

MOISTURISES AND REMINERALISESGIVING TONE AND VOLUME

LIGHT SHAMPOO

DELICATE ACTION

WITH MARINE

OLIGO-ELEMENTS

Shampoo particularly indicated forfrequent washing and for hair lacking intone and volume.The marine oligo-elements remineralisethe cutis hydrating it in depth.


� Marine oligo-elements

� Olive oil from theMediterranean

� Extracted from thewaters of the Dead Sea,they contribute to theprocesses of cellregeneration

� Fortifying, softening,nourishing

� Soft and voluminous hair


treatm

ents

FOR DRY AND LIFELESS HAIR:NOURISHES AND GIVES SOFTNESS

NUTRIACTIVE

SHAMPOO

FOR DRY

AND LIFELESS HAIR

Cleanses gently bringingextraordinary softness to the hair.The synergic action of provitamin B5 andolive oil from the Mediterranean, makesthis product ideal for nourishing andfortifying tired hair.


DEEP RECONSTRUCTING

SERUM WITH CERAMIDES

Vitality’s laboratories have devised the newformula based on ceramides to ensurea thorough repair of the hair fibre.The purity and the high concentration of theCeramides used ensure a constantand profound action on the hair shaft.

Cont.: 10 ml x 4

� Provitamina B5

� Olive oil from theMediterranean

� Ceramide 2

� Guar gum

� Creatine� Jojoba� Macadamia

� Panthenol

� Nourishes, restructuresand fortifies lifeless hair

� Fortifying, nourishingsoftening

� Lipidic cementspecific of the structureof hair and skin

� Thickening, reconstructsthe hydrolipidic film

� Repairing, protecting� Emollient, conditioning� Moisturising and

nourishing� Gives elasticity to the

hair, moisturising andprotecting

� Restored hair full ofbody and healthy

� Healthy and protectedhair


treatm

ents Mask

INTENSE

REPAIRING ACTION

Highly nourishing treatment for dry and sensitised hair.The purity and quality of the olive oil from the Mediterraneanand the strength of the provitamins ensure an optimaldose of active ingredients, restructuring the hair in depth.


REPAIRING LOTION

Indicated for giving the hair glossiness.Its ingredients perform an effective filmogenicaction on the structure of the hair eliminating split ends.

Cont.: 30 ml

Linfa

DRY AND SENSITIVE CUTIS: SOOTHES AN IRRITATED CUTIS

SENSITIVE

SENSITIVE SHAMPOO

Cleanses delicately hydrating the dry cutis.The honeysuckle in synergy with the valinesoothes irritations and bothersome itches.


SENSITIVE THERAPY

TREATMENT CALMING

Calming and soothing treating fluid.Moisturises and protects the scalpgiving a immediate relief.The aminoacids Valine and Betaine relaxand loosen the cutis.

Cont.: 50 ml

� Honeysuckle

� Valine

� Betaine

� Soothes skin irritations

� Relaxes and loosens thecutis

� Fundamental aminoacid;repairing action

Hydrated cutis


treatm

ents

COLOURED HAIR: GIVES NEW LIGHT TO THE COLOUR

COLOUR THERAPY

COLOUR THERAPY SHAMPOO

Cleanses delicately enhancing the luminosity of thehair. The «Vitis Vinifera» extract in synergy with the«Colour Shine System» prolongs the colour’s holdpreventing the loss of the highlight, protects fromthe threats of pollution and from the damagingexposure to UV rays.


COLOUR THERAPY MASK

Deep restructuring mask.The combined action of the Colour ShineSystem and of the specific active principlespresent in the formula, protect the hair fromfree radicals enhancing its shine,restructuring the hair fibre in depth.


� Vitis Vinifera andColour Shine System

� Sunflower extract

� Guar gum

� Quaternised wheatproteins

� Black grape

� Jojoba

� Prolongs colour hold

� Rehydrating, protectiveantioxidant action

� Thickening, reconstructsthe hydrolipidic film

� Gives elasticity to thehair

� Moisturising, nourishing,tonic, astringent

� Emollient, conditioning

� Bright highlights betweentwo colour services

� Healthy and protected hair

� Hair with more body


treatm

ents

STRENGTH AND VIGOUR TO YOUR HAIR

ACTIVE REPAIR

SHAMPOO ACTION

RESTRUCTURING

Cleanses and restructures the hair thanks to theproperties of the aminoacids contained in theAmino Complex.Baobab nourishes lifeless and weakened hair,giving strength and vigour.


ACTIVE REPAIR C2RECONSTRUCTING MILK

NO RINSE

Reconstructing treatment for weakened hair.Regenerates the inner structure of the hair thanks toto the invaluable Amino Complex present in formula.

The Baobab nourishes lifeless and weakened hair,giving strength and vigour.

Cont.: 150 ml

ACTIVE REPAIR SOLUTION

MULTIPROTECTIVE FLUID

THERMAL RESTRUCTURING

Improves the resistance of the fibre makingthe hair more elastic and less prone to breakage.Protective treatment ideal for use with a straightening iron.

Cont.: 50 ml

� Baobab

� Amino Complex

� Arginine and Betaine

� Ceramide 2

� Fruit pulp rich in mineral saltsand vitamins, nutrient,antioxidant properties

� Nourishes lifeless andweakened hair

� Aminoacids essentialfor their repairing action

� Specific lipidic cementof the hair structure

Stronger and morevigorous hair


treatm

ents

treatm

ents

PRECIOUS HELP FOR HANDS DRIED BY THE COLD,AND BY PROLONGED USE OF WATER;

IDEAL FOR YOU AND AN EXCELLENT RETAIL PRODUCT

HAND REPAIR

CMOISTURISING CREAM

FOR HANDS WITH

CHESTNUT MILK AND

BISABOLOL

Its precious formula givespleasing relief to dry hands, stressedby a variety of environmental factorsand by continual contact with water.

Cont.: 100 ml

� Panthenol

� Bisabolol

� Chestnut milk

� Moisturising and

protecting, gives

elasticity alla skin

� Anti-reddening,

anti-irritant and

anti-inflammatory

� Moisturising and

anti-age, protects from

free radicals

Soft hands, elastic andhydrated skin


IN THE SUN HAIR PROTECTED

SUMMER THERAPY

PROTECTIVE

RESTRUCTURING OIL

With avocado and ceramides.The avocado oil, emollient,and the UV filters ensure aprofound action on thehair shaft keepinghair soft and glossy.

Cont.: 125 ml

treatm

ents

� Malakite

� Creatine� Avocado

� Bisabolol

� Sweet almonds

� Sunflower extract

� Rosemary� Panthenol

� Protective and anti-freeradical Action

� Repairing, protecting� Emolient, nourishing

with antioxidantproperties

� Anti-reddening,anti-irritant andanti-inflammatory

� Emollient oil, ideal forsensitive skins

� Rehydrating action,protective antioxidant

� Anti-irritant� Gives the hair elasticity

Soft, glossy, hairhealthy and protected


treatm

ents Shampoo

REHYDRATING SHAMPOO

Its specific formulation contains sunflower extract,with a rehydrating action and malakite,a stone rich in copper with a protective and antiradicals action.Ideal, also, to use as shower gel.

Cont.: 250 ml

REGENERATING MASK

Its exclusive formulation withsunflower extract and malakite,a stone rich in copper, workseffectively hydrating protecting andreinforcing the hair structure.

Cont.: 150 ml

Mask

AFTER-SUN DERMO-CALMING FLUID

Smooth non-greasy emulsion, pleasantly scented and easy toabsorb. Its Rosmarinus Officinalis ensures the restoring of thefunctions of the skin subjected to stress by UV-A and UV-B rays.The exclusive combination of Vitamin E, D-Panthenol, avocado andsweet almond oils, guarantees a moisturising and anti-ageing action.Recommended for all types of skin.

Cont.: 200 ml

After Sun

INTENSIVE MEN

� Guarana extract

� Vitaxil

� Vitis Vinifera

� Bacocalmine

� Dermidrol

� Fenugreek and black

grape

� Tonic and stimulating

� Proven agent for the

prevention of hair loss

� Moisturising, nourishing,

tonic and astringent

� Combats skin stress and

defends against attacks

from free radicals.

Reduces inflammation

� Soothes skin irritations

� Moisturising, nourishing,

tonic, astringent,

stimulating

Healthy and cared-for hair


LONG LIFE SHAMPOO

HAIR LOSS PREVENTION

WITH VITAXIL AND GUARANA

Reinforces and strenghthens the with its delicatecleansing action. The tonic and stimulating effectof the guarana, combined with Vitaxil, aids hairregrowth, giving a pleasing sensation ofwell-being.

Cont.: 250 ml

LONG LIFE TONIC

HAIR LOSS PREVENTION

TONIC WITH VITAXIL

AND GUARANA

Stimulates and restructures naturally thanksto Vitaxil, a molecule studied to increasethe microcirculation of the skin, and guaranawell-known for its tonifying principles.

Cont.: 150 ml

treatm

ents

treatm

ents Silver Shampoo

SILVER HIGHLIGHTING

WITH DERMIDROL AND BLACK GRAPE

Corrects golden colour and gives a lovely shine to grey hair.The strong moisturising power of the Dermidrol guaranteesan impeccabile result on the greying mane, while the grapeextract tonifies and refreshes the cutis.

Cont.: 250 ml

REFRESHING BATH AND SHOWER GEL

WITH BACOCALMINE AND FENUGREEK

Cleanses the skin gently and without drying it out.The Fenugreek works with its tonifying poweron body and hair, while the Bacocalmineacts with its protective elements.

Cont.: 200 ml

Shower Gel

SOOTHING CONDITIONER WITH

BACOCALMINE AND FENUGREEK

Protects every type of skin from theirritating effects of shaving.The Bacocalmine effectively defends against theattacks of free radicals. The Fenugreekadds a sensation of immediate refrehment.

Cont.: 125 ml

After Shave Cream

www.vitalitys.it

cod.Axx

Vitality's products

Documents

Transcript of Vitality's products