VitaFerm vs. Brand X -...

BioZyme®

VitaFerm vs. Brand X

What Differentiates the “Good” from the

“Bad” from the “Ugly” in Evaluating Free Choice Minerals

The Great Tag Showdown

Mix 1 Mix 2

18% Protein 20% Protein

4% Fat 7% Fat

8% Fiber 5% Fiber

.9-1.2% Calcium .7-1.1% Calcium

.7-.9% Phosphorus .6-1.1% Phosphorus

35 ppm Copper 50 ppm Copper

150 ppm Zinc 225 ppm Zinc

.6 ppm Selenium .3 ppm Selenium

The Great Tag Showdown

Mix 1 Mix 2

200 lbs Corn 200 lbs Moldy Corn

100 lbs Oats 100 lbs Pine Shavings

200 lbs Barley 200 lbs Barley

50 lbs Soybean Meal 50 lbs Motor Oil

25 lbs Corn Oil 25 lbs Shoe Leather

100 lbs Alfalfa 10 lbs Alfalfa

35 lbs Mineral 20 lbs Mineral

1,400 cal/lb 1,000 cal/lb

Tag Basics • Guaranteed analysis is important, but not

as important as nutrient quality, source and identification.

• Don’t base your decision on guarantee alone, regardless of price.

• Animal needs are met by consuming, digesting and utilizing amounts, not percentages.

What Makes a Quality Mineral “Good”

Nutritional Perspective • Adequate or above nutrient levels • Quality ingredient sources • Formulated to match (animals) production phase

and/or address local environmental conditions such as antagonists and area nutrient deficiencies.


Dealer Perspective • Supplier reputation and notoriety • Supplier sales and marketing support • Profit margins and inventory turnover


Producer Perspective • Animal performance and a measurable return on

investment • Support and advice on nutrition, animal health • Feeling appreciated (67% of customers leave

because of supplier indifference; whether real or perceived).

Compromised Quality “Bad” to “Ugly”

• Formulated to meet minimum (NRC) requirements.

• Includes less available (digestible) nutrient sources (oxide trace minerals).

• Includes collective terms instead of individual ingredients. Most common example = Processed Grain By-Products.

• Add Iron Oxide as a coloring agent. • Claims to be an all purpose mineral labeled for

multi-specie use.

VitaFerm vs. Brand X • Make sure you’re comparing apples to apples,

not apples to oranges. • It is simple to compare cost per bag; harder to

compare quality and value per bag. • Calculate cost per hd/day and compare nutrient

profile to producer’s (animal’s) needs to determine you have the right product for the job.

• Look for standout features and unique benefits - is there truly an added value; can value be substantiated; or is it just good marketing?

What is VitaFerm? 2 Products in 1 Bag

More than just a mineral

• Vitamins, minerals and trace minerals in different levels to match production phases and forages

• Amaferm

BRAND to BRAND How Well Do We

Stack Up?

Brand to Brand Item Concept Aid 5/S Cargill Onyx

Purina Wind & Rain AV4 Vigortone 32s

Moormans Range A High Phos

Feed Rate 4 oz 4 oz 4 oz 4 oz 1.6 to 3.2 oz Calcium 10 14 15 15 11 Phosphorus 5 7 7 7 12 Magnesium 2.5 1 1 0.2 2.5 Potassium 3 1 0.1 0.4 0.2 Salt 15 14 23 20 14




Feed Rate 4 oz 4 oz 4 oz 4 oz 1.6 to 3.2 oz Calcium 10 14 15 15 11 Phosphorus 5 7 7 7 12 Magnesium 2.5 1 1 0.2 2.5 Potassium 3 1 0.1 0.4 0.2 Salt 15 14 23 20 14 Copper 2,500 2,800 1,100 1,250 1,100 *source organic/sulfate organic/sulfate organic sulfate sulfate Zinc 5,000 6,500 3,168 3,000 3,800 *source organic/sulfate organic/sulfate organic oxide oxide Manganese 3750 4,000 1,760 NG NG *source organic/sulfate organic/sulfate organic oxide oxide Selenium 27 26 27 26.4 39

Why Use Chelated Minerals

• Trace minerals are essential in metabolism • Greater utilization • Will not react with other nutrients • Significant benefits in stress and breeding

situations • Environmental concerns • Improve animal performance

Zinc Availability

• Oxides-------Sulfates---------Chelates (Organics) • Oxides-----61% • Sulfates----100% • Chelates----206%

• Studies show high levels of Zinc oxide are not well tolerated as evident by feed intake depression after viral infection Source: The Bovine Proceeding No.26, pg. 27-34, Feed Management, Dec. 1996, Vol. 47, No. 12

Normal Growth and Fertility

Clinical Signs

Time

Immunity

Maximum Growth and Fertility

Mineral Status and Time

Adequate Adequate

Supplementation

NRC Requirements

Normal Growth and Fertility

Clinical Signs

Time

Immunity

Maximum Growth and Fertility

Mineral Status and Time

Adequate Adequate

Supplementation

NRC Requirements

NRC Requirements

Average Feed

Average Animals

Average Conditions

Average Production




Feed Rate 4 oz 4 oz 4 oz 4 oz 1.6 to 3.2 oz Calcium 10 14 15 15 11 Phosphorus 5 7 7 7 12 Magnesium 2.5 1 1 0.2 2.5 Potassium 3 1 0.1 0.4 0.2 Salt 15 14 23 20 14 Copper 2,500 2,800 1,100 1,250 1,100 *source organic/sulfate organic/sulfate organic sulfate sulfate Zinc 5,000 6,500 3,168 3,000 3,800 *source organic/sulfate organic/sulfate organic oxide oxide Manganese 3750 4,000 1,760 NG NG *source organic/sulfate organic/sulfate organic oxide oxide Selenium 27 26 27 26.4 39 Vit A 400,000 300,000 150,000 300,000 200,000 Vit D 40,000 20,000 15,000 30,000 NG Vit E 800 200 150 100 300

Why High Vitamin E

• Limited body storage • Inter & intra cellular antioxidant • Important in structural and functional

integrity of muscle • Promote proper development and integrity

of the cell wall in new forming eggs • Promote repair and health of

reproductive tract post-calving





Microbial AMAFERM no no yeast no





Microbial AMAFERM no no yeast no Iron Oxide no yes yes yes yes

Bait & Switch Item Well Known Brand X Same Brand X Medicated

Feed Rate 4 oz 4 oz Calcium 14 13 Phosphorus 7 8 Magnesium 1 2 Potassium 1 1 Salt 14 14 Copper 2,800 2,500 *source organic/sulfate organic/sulfate Zinc 6,500 5,000 *source organic/sulfate organic/sulfate/oxide Manganese 4,000 4,000 *source organic/sulfate organic/sulfate/oxide Selenium 26 26 Vit A 300,000 100,000 Vit D 20,000 10,000 Vit E 200 100

Microbial no no Iron Oxide yes yes

What is VitaFerm? 2 Products in 1 Bag

More than just a mineral

• Vitamins, minerals and trace minerals in different levels to match production phases and forages

• Amaferm

A research proven digestive enhancer that increases forage and grain digestion.

What is Amaferm?

Without Amaferm With Amaferm

Effect on the Bacteria & Fungi

LEADING TO MORE DIGESTION - MORE ENERGY - MORE PROTEIN = MORE PERFORMANCE

AMAFERM IS THE ONLY PRODUCT ON THE MARKET KNOWN TO STIMULATE BOTH THE BACTERIA & FUNGI.

NDF Digestion Forage % Improvement Researcher

Alfalfa 12 Berharka and Nagaraja Alfalfa 18 Nocek Haylage 11 Nocek Bromegrass 28 Varel and Kreikemeier Bromegrass 8 Berharka and Nagaraja Bromegrass 12 Varel et al. Corn silage 34 Nocek Corn silage 13 Nocek Fescue 8 Berharka and Nagaraja Prairie Hay 30 Westvig et al. Straw 66 Fondevilla et al. Switchgrass 12 Varel and Kreikemeier TMR 13 Gomez et al.

NDF Digestion Forage % Improvement Researcher

Alfalfa 12 Berharka and Nagaraja Alfalfa 18 Nocek Haylage 11 Nocek Bromegrass 28 Varel and Kreikemeier Bromegrass 8 Berharka and Nagaraja Bromegrass 12 Varel et al. Corn silage 34 Nocek Corn silage 13 Nocek Fescue 8 Berharka and Nagaraja Prairie Hay 30 Westvig et al. Straw 66 Fondevilla et al. Switchgrass 12 Varel and Kreikemeier TMR 13 Gomez et al.

Overall Average 20%

Annual Feed Estimate Cow

1200 lb Cow – Consumes 30.2 lbs/day* (30.2 X

365 = 11,000) – 11,000 lbs per year – 5.5 tons of hay

*Beef NRC 2000

Hay with VitaFerm

Annual Feed Estimate Cow and Calf

1200 lb Cow – Consumes 30.2 lbs/day* (30.2 X 365 = 11,000)

– 11,000 lbs per year – 5.5 tons of hay

Calf – Consumes 11.2 lbs/day – 2,300 lbs by 205 days of age – 1.15 tons of hay

*Beef NRC 2000

Hay with VitaFerm

1200 lb Cow – Consumes 30.2 lbs/day* (30.2 X 365 = 11,000)

– 11,000 lbs per year – 5.5 tons hay

Calf – Consumes 11.2 lbs/day – 2,300 lbs by 205 days of age – 1.15 tons hay

*Beef NRC 2000

Hay with VitaFerm

6.65 tons hay consumed/pair

(as fed)

6.65 Tons Consumed

• Research showed 20% average digestion improvement with Amaferm.

• Let’s be conservative and use half or 10%.

Hay with VitaFerm

• Value of 10% Improvement – 6.65 tons feed consumed (13,300 lbs) – 1,330 lbs saved annually (10% X 13,300) – $155/ton hay means 1,330 lbs x $155/ton =

$103.08 per pair savings! Even if only feed hay half the year = $51.54 per pair savings!

Use Less Hay Make More Money with

VitaFerm

• Value of 10% Improvement – 6.65 tons feed consumed (13,300 lbs) – 1,330 lbs. saved annually (10% X 13,300)

That’s almost 1 less big round bale fed per cow per year!

Use Less Hay Make More Money with

VitaFerm

Amaferm Effect on VFA Production

Control Amaferm SEDTotal VFA (mmol/l) 69.5 76.9 7.54Acetate (mmol/mol) 441 410 27.9Propionate (mmol.mol) 257 196 15.4Isobutyrate (mmol/mol) 9 10 0.7Butyrate (mmol.mol) 168 210 15.6Isovalerate (mmol/mol) 30 46 2.8Valerate (mmol/mol) 85 129 14.1Acetate/Propionate (mmol.mol) 1.72 2.1 0.21

Source: Frumholz, 1989, J. Agric. Sci. 113:169

VFA – Volatile Fatty Acids

• Primary energy source from forage diet • Produced by rumen microbes • 10% increase means more energy made

available from same feed resource • 25 lbs. hay @ 50% TDN = 12.5 lbs. • + 10% = feeding equivalent of 13.75 lbs.

Microbial Protein • Invaluable to cow nutrition. • A functional rumen produces a large amount

of this bacterial protein. • Provides 50% to 60% of protein required by

the animal. • Cheapest source of protein with a perfect

amino acid profile.

Amaferm Increases Protein Availability

Across all studies a 15% increase

189.3

329.9379.6

451.7509.9

725

0

100

200

300

400

500

600

700

800

Microbial protein

synthesis g/d

June July August

Control AmafermSource: Caton, 1993, Journal of

Animal Science 71:779-787

215 grams more available in August is

equivalent to 1 pound of 48%

SBM

The Amaferm advantage • Increased VFA production provides additional

energy = to feeding over 1 pound of corn @ approximately 12 cents.

• Increased microbial protein provides additional protein = to feeding up to 1lb. SBM @ approximately 22 cents

• 1.5 lbs. DDGs @ 22 cents • or substituting 6 lbs. of less expensive 10%

grass hay for 6 lbs. 18% alfalfa, saving 21 cents.

Nutrients

Nutrient Partitioning

Fetal Development

Growth Lactation Wt. Gain BCS

Fattening

Reproduction

Maintenance

Nutrients

Nutrient Partitioning with Amaferm

Fetal Development

Growth Lactation Wt. Gain BCS

Fattening

Reproduction

Maintenance

Amaferm advantage

VitaFerm vs. Brand X -...

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