Auto*Mat... tommorow I wake up and change my city.

Delaisammit MOCKBA16. 9. 2012

Jan Krčmář

Vít(ek) Masare

Member of the Board, Lobbying and External communication(public spaces, urban cycling, networking), Bike to Work, Urban bike rides

Sad reality

FOR BETTER URBAN LIFE

How I got involved…

Core ideas

Improving the quality of urban life through better organization of traffic and design.

• Inclusive• Sustainable• Economicaly reasonableHighlighting the role of public,

pedestrian and cycling transport (68% of traffic).

Core ideas

Activizing local people by providing them with information, know-how and support.

What do we do and want? *

?$

Inspiration from all over the world

The Conception

• 2003 – filmmaker Martin Mareček & Co. CRITICAL MASS, HAPPENINGS

• 2004 - 2005 – press releases, happenings

2003: Semi-Radical Beginning

Car free day Sep 22nd

First generation2006 - 2008 - Fatal accident of a team leader - Low impact on general level 2007 – officially established as a civic associationBecoming semi-professionalTrying to address more people - Continuous CRITICAL EXPERT WORK - festival Zažít město jinak (Different city experience)

Zažít město jinak

Angels and Break

2009: Movie documentary

The Movie

2009 – European Mobility Week• Art cinemas, festivals, DVD, 2011 -

Czech national TV, downloadable online

• Media attention• Public presentation of Auto*Mat issues

and an insight into the practices of municipal politics

• The Czech Documentary of the Decade Award

The Growth

2010 - core team triples (15-20)

zelenamapa.cz

Targeting school kids

Partnership and cooperation

cyklojizdy.czlivable-cities.org

New Opportunities

2011 – consolidated team gets inspired from abroad, corporate mobility, rethinking the external communication, civic society involvment

Targetting bussiness sphere

New Opportunities

The transport unions‘ strike (June 16, 2011) as a mass demonstration of Prague for peopl an d changes in the City Council.

43.00%

33.00%

22.00%

2.00%

So-called „modal split“

?

That's quite

good!

ridiculously low

not bad...

rather catastrophic

Financial split

$

Terrif

ying

and

irres

pons

ible!

Not enough and poorly

managed

Hardly worth mentioningCan you even see this?

So what do we actually do?

Watchdog lobbying, happenings, PR

CyclingCritical mass, Cycle to work,

lobbying

Intelligent trafficPropose solutions, lobbying,

happenings

EducationSchool cycling, lessons on sustainable transport

Change attitudesExperience a different city

All in all: change behaviour

Influence how?

•Hard measures (new road design, signs, cycle lanes, cycle tracks, paths...) and •Soft measures (information, communication, marketing).

Thank you for your attention

Vít MasareAuto*Mat, o.s.Bořivojova 108

vit.masare(at)auto-mat.cz

www.prahounakole.czwww.cyklojizdy.czwww.dopracenakole.netwww.zelenamapa.czwww.zazitmestojinak.czwww.auto-mat.cz