Visual Thinking
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Transcript of Visual Thinking
![Page 1: Visual Thinking](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c763c84a79591a3b8b45b3/html5/thumbnails/1.jpg)
inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
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Which of your 5 senseswould you fear losing most?
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The eyes are not responsiblewhen the mind does the seeing.
~Publilius Syrus
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this is art
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this is design
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this is simplicitySource: Picol http://vimeo.com/2696386
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this is how you get there.
Source: Dave Gray
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A picture is worth athousand words is a
saying/cliche that refers to theidea that complex stories canbe described with just a singlestill image, or that an image
may be more influential thana substantial amount of text.
~wikipedia
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Thinking Visually In
4 “M”s
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Source: Information Architects (2007)
metaphor
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Source: Stephen P. Anderson
model
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Source: Dan Roam
mindmap
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manifest
you are here
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6 Steps To
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1. Empathize: See the world as a child
ObserveNotice the little things thatothers miss
AskAsk questions, even sillyones
ExploreEntertain your curiosity
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2. Memorize: Commit thoughts to memory
Dave Gray (Can Draw)
Me(Can’t Draw)
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3. Analyze: Take a step back
you
your subject
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4. Synthesize: Filter signal from noise
input
synthesis
output
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5. Visualize: See it, then do it
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6. Materialize: make it tangible, make it stick
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A checklist for thinking visually…
+
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Why it matters
Gets people’s attention quickly
Helps us to learn faster + more effectively
Lets people do their own thinking
Helps us tell stories
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Where to start
tufte gray
roam krug
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And a word of advice
can’t do this
without this
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inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano