Chapter 5. The Sensual and Perceptual Theories of Visual ...
Visual Theories: Sensory and Perceptual
-
Upload
world-bridger-media -
Category
Education
-
view
275 -
download
1
description
Transcript of Visual Theories: Sensory and Perceptual
![Page 1: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/1.jpg)
Visual Theories
![Page 2: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/2.jpg)
Sensory Theories
![Page 3: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/3.jpg)
Perceptual Theories
![Page 4: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/4.jpg)
![Page 5: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/5.jpg)
![Page 6: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/6.jpg)
![Page 7: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/7.jpg)
![Page 8: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/8.jpg)
![Page 9: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/9.jpg)
Similarity
![Page 10: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/10.jpg)
Proximity
![Page 11: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/11.jpg)
Continuity
![Page 12: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/12.jpg)
Closure
![Page 13: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/13.jpg)
Common Fate
![Page 14: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/14.jpg)
Constructionism
![Page 15: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/15.jpg)
![Page 16: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/16.jpg)
![Page 17: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/17.jpg)
Semiotics
![Page 18: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/18.jpg)
![Page 19: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/19.jpg)
![Page 20: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/20.jpg)
Iconic Sign
![Page 21: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/21.jpg)
Indexical Sign
![Page 22: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/22.jpg)
Symbolic Sign
![Page 23: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/23.jpg)
Chain of Associations (signifier chain)
![Page 24: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/24.jpg)
Metonymic Sign
![Page 25: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/25.jpg)
Analogig Sign
![Page 26: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/26.jpg)
Displaced Sign
![Page 27: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/27.jpg)
Condensed Sign
![Page 28: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/28.jpg)
Photos: Iconic, Indexical or Symbolic?
![Page 29: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/29.jpg)
![Page 30: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/30.jpg)
Anchorage: Anchors desired meaning
Relay: Adds something not present in photo
Text and images:
![Page 31: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/31.jpg)
![Page 32: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/32.jpg)
![Page 33: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/33.jpg)
![Page 34: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/34.jpg)
![Page 35: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/35.jpg)
35
![Page 36: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/36.jpg)
http://www.thebubbleproject.com/
![Page 37: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/37.jpg)
![Page 38: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/38.jpg)
![Page 39: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/39.jpg)
![Page 40: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/40.jpg)
![Page 41: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/41.jpg)
Click Baiting
![Page 42: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/42.jpg)
Syntagm-paradigm
![Page 43: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/43.jpg)
![Page 44: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/44.jpg)
![Page 45: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/45.jpg)
![Page 46: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/46.jpg)
![Page 47: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/47.jpg)
![Page 48: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/48.jpg)
![Page 49: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/49.jpg)
![Page 50: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/50.jpg)
![Page 51: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/51.jpg)
![Page 52: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/52.jpg)
Pocahantas-Avatar
![Page 53: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/53.jpg)
Deconstructing Shakira: Semiotics Case Study
![Page 54: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/54.jpg)
signs are composed of
signifier = image signified = concept
![Page 55: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/55.jpg)
A sign is a symbol, word, sound or image that represents an idea.
![Page 56: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/56.jpg)
Media are coded with signs.
As viewers, we decode them.
![Page 57: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/57.jpg)
a sign has two parts:
denoted meaning = what the thing isconnoted meaning = what it represents in context
![Page 58: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/58.jpg)
![Page 59: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/59.jpg)
![Page 60: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/60.jpg)
+
=
![Page 61: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/61.jpg)
?media are polysemic:
open to many interpretations
![Page 62: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/62.jpg)
because we decode according to our life experience
![Page 63: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/63.jpg)
Shakira denotes: woman, artist, musician, famous, young.Shakira connotes: freedom, America, power, attractiveness, sexuality
![Page 64: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/64.jpg)
Types of codesTechnical: Symbolic: Words:edits objects fontsangles settings captionsmovement body language headlinesframing clothing place cardscolors creditslighting storyjuxtaposition
![Page 65: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/65.jpg)
"Those who rule the management of symbols, rule the world."
C. Wright Mills
![Page 66: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/66.jpg)
Broken/empty signifiers
![Page 67: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/67.jpg)
![Page 68: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/68.jpg)
![Page 69: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/69.jpg)
![Page 70: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/70.jpg)
![Page 71: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/71.jpg)
![Page 72: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/72.jpg)
![Page 73: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/73.jpg)
![Page 74: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/74.jpg)
![Page 75: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/75.jpg)
Symbolic Resources/Cultural Commons
![Page 76: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/76.jpg)
PUBLIC ENEMY
![Page 77: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/77.jpg)
![Page 78: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/78.jpg)
![Page 79: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/79.jpg)
![Page 80: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/80.jpg)
![Page 81: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/81.jpg)
![Page 82: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/82.jpg)
![Page 83: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/83.jpg)
![Page 84: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/84.jpg)
Reverse colonization: Blue people invade semiosphere
![Page 85: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/85.jpg)
http://youtu.be/FhbOufut4CE
![Page 86: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/86.jpg)
![Page 87: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/87.jpg)
Belo Monte dam fight
![Page 88: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/88.jpg)
Indonesian activists from the Center for Orangutan Protection
![Page 89: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/89.jpg)
Li Yalong
![Page 90: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/90.jpg)
![Page 91: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/91.jpg)
South Korean Earth Day
![Page 92: Visual Theories: Sensory and Perceptual](https://reader035.fdocuments.net/reader035/viewer/2022081801/54773efdb4af9fde738b4653/html5/thumbnails/92.jpg)