Visual storytelling: Effective nonprofit infographics
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Transcript of Visual storytelling: Effective nonprofit infographics
DRAW ME A STORYRecipe for Infographic Success
WE’RE VISUAL CREATURES
DUAL CODING THEORY
DOES THIS WORK?
SIZE MATTERS
7 STEPS TO INFOGRAPHIC SUCCESS
STEP 1: STRATEGIZE
GET CLEAR ON THE 4 W’s
Who?
What?
Why?
How?
WHO are you trying to reach?
WHAT do you want them to know and do?
WHY should they care?
HOW will you reach them?
STEP 2: COMPILE YOUR DATA
DOUBLE-CHECK CREDIBILITY
ALWAYS CITE YOUR SOURCES
CRUNCH THE NUMBERS
STEP 3: WRITE YOUR STORY
Pacific Northwest ports are poised to become the link between coal supplies in the American West and demand in Asian markets. Gateway Pacific Terminal (GPT), which would be built near Bellingham, would export 48 million tons per year, making it North America's largest coal port.
Coal would be hauled from mines to port by BNSF Railways. 18 daily coal trains (9 full, 9 empty). Each 1.5 mile long train, comprising about 150 cars, would shuttle between the mines and the port, effectively rendering the rails a nonstop conveyor belt for coal. Coal would be dumped into huge open heaps and stored at the port site. Some of the world’s largest and most polluting ships would make over 950 transits per year in waters already crowded with oil tankers.
COAL EXPORT FACTS
TRY A HEADLINE OR TWEET
Picture it: 8 million tons of coal swamp Portland’s
downtown
Infographic: 8M tons of coal would fill Willamette
and bury Wells Fargo Center. bitly.com/coalx
#nocoaltrains
STEP 4: PUT IT IN PICTURES
CHOOSE VISUALS THAT
• Evoke shared values or familiar places
• Illustrate scale, sequence, or time
• Contrast two possible outcomes
STEP 5: LAY IT OUT
ASK FOR A FEW CONCEPT SKETCHES
CONSIDER DIMENSIONS
STEP 6: SERVE IT UP
CREATE A MEDIA PLAN
TIMING—WHAT’S THE NEWSHOOK?
PRESS AND BLOGGER OUTREACH
SOCIAL MEDIA
PARTNER/SUPPORTER ENGAGEMENT
DEVELOP A STANDALONE WEBPAGE
MAKE SHARING EASY
STEP 7: TRACK AND EVALUATE
CHECK YOUR WEB ANALYTICS
USE BITLY.COM FOR TRACKABLE LINKS
PAY ATTENTION TO THE PRESS
TOP 10 TIPS
1. Get clear on goals
2. Compile your data,
check, and cite
3. Translate big numbers
into human terms
4. Keep it simple
5. Use graphics that tell a
story at a glance
TOP 10 TIPS, CONTINUED
6. Create a media plan
7. Make social sharing
easy
8. Time strategically
9. Allow for easy
downloads and embeds
10. Track results with
Google Analytics and Bitly
QUESTIONS? IDEAS?
Feel free to follow up with me:
www.resource-media.org
www.visualstorylab.org