Visual storytelling: Effective nonprofit infographics

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DRAW ME A STORY Recipe for Infographic Success

Transcript of Visual storytelling: Effective nonprofit infographics

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DRAW ME A STORYRecipe for Infographic Success

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WE’RE VISUAL CREATURES

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DUAL CODING THEORY

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DOES THIS WORK?

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SIZE MATTERS

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7 STEPS TO INFOGRAPHIC SUCCESS

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STEP 1: STRATEGIZE

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GET CLEAR ON THE 4 W’s

Who?

What?

Why?

How?

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WHO are you trying to reach?

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WHAT do you want them to know and do?

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WHY should they care?

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HOW will you reach them?

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STEP 2: COMPILE YOUR DATA

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DOUBLE-CHECK CREDIBILITY

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ALWAYS CITE YOUR SOURCES

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CRUNCH THE NUMBERS

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STEP 3: WRITE YOUR STORY

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Pacific Northwest ports are poised to become the link between coal supplies in the American West and demand in Asian markets. Gateway Pacific Terminal (GPT), which would be built near Bellingham, would export 48 million tons per year, making it North America's largest coal port.

Coal would be hauled from mines to port by BNSF Railways. 18 daily coal trains (9 full, 9 empty). Each 1.5 mile long train, comprising about 150 cars, would shuttle between the mines and the port, effectively rendering the rails a nonstop conveyor belt for coal. Coal would be dumped into huge open heaps and stored at the port site. Some of the world’s largest and most polluting ships would make over 950 transits per year in waters already crowded with oil tankers.

COAL EXPORT FACTS

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TRY A HEADLINE OR TWEET

Picture it: 8 million tons of coal swamp Portland’s

downtown

Infographic: 8M tons of coal would fill Willamette

and bury Wells Fargo Center. bitly.com/coalx

#nocoaltrains

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STEP 4: PUT IT IN PICTURES

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CHOOSE VISUALS THAT

• Evoke shared values or familiar places

• Illustrate scale, sequence, or time

• Contrast two possible outcomes

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STEP 5: LAY IT OUT

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ASK FOR A FEW CONCEPT SKETCHES

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CONSIDER DIMENSIONS

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STEP 6: SERVE IT UP

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CREATE A MEDIA PLAN

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TIMING—WHAT’S THE NEWSHOOK?

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PRESS AND BLOGGER OUTREACH

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SOCIAL MEDIA

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PARTNER/SUPPORTER ENGAGEMENT

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DEVELOP A STANDALONE WEBPAGE

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MAKE SHARING EASY

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STEP 7: TRACK AND EVALUATE

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CHECK YOUR WEB ANALYTICS

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USE BITLY.COM FOR TRACKABLE LINKS

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PAY ATTENTION TO THE PRESS

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TOP 10 TIPS

1. Get clear on goals

2. Compile your data,

check, and cite

3. Translate big numbers

into human terms

4. Keep it simple

5. Use graphics that tell a

story at a glance

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TOP 10 TIPS, CONTINUED

6. Create a media plan

7. Make social sharing

easy

8. Time strategically

9. Allow for easy

downloads and embeds

10. Track results with

Google Analytics and Bitly

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QUESTIONS? IDEAS?

Feel free to follow up with me:

[email protected]

www.resource-media.org

www.visualstorylab.org