Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.
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Transcript of Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.
![Page 1: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/1.jpg)
Visual Rhetoric forStudent Writers
Brought to you by theWriting Lab at Purdue
![Page 2: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/2.jpg)
What is Visual Rhetoric?
Definitions and applicationsUse of images as argumentArrangement of elements on a
page Use of typographyAnalysis of existing images and
visuals
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Focus of this Workshop
Text elements How type functions and choosing fonts Headline versus body text Text and the Web
Color Visuals and graphics
Clip art Illustrations and diagrams Graphs Photographs and manipulated images
Overall design
![Page 4: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/4.jpg)
How Type Functions
“Personalities” of typeFormal and informal fontsConsequences and font choices
Consider effect of font choicePersonality and appropriateness
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Font Personalities Example
![Page 6: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/6.jpg)
Choosing Appropriate Fonts
Font choice will build or harm ethosContext and purpose of document
is importantCultural and visual associations of
fonts should fit document
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Font Choice Example 1
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Font Choice Example 2
![Page 9: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/9.jpg)
Headline Versus Body Text
How text functionsType of text dictates font choice
Emphasis and attention Information
Sustained readability
![Page 10: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/10.jpg)
Headline & Body Text Example
![Page 11: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/11.jpg)
Text and the Web
Differences between print and the WebAccommodating users and
browsersHTML standard fontsScreen readability
![Page 12: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/12.jpg)
Color and Contrast
Most basic and critical choiceBlack text on white background
shows high contrast and is most common
White text on black background is not ideal
![Page 13: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/13.jpg)
Font Contrast Example
![Page 14: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/14.jpg)
Computer Screens and Color
Pixels and colors on screenRGB valuesColor saturation
Cultural associations of color
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More Color Examples
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Clip Art
Using packaged clip artAvoid the “cartoony” effectChoose clip art that truly fits the
purpose of the documentMatch design schemes
Consider creating images
![Page 17: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/17.jpg)
Clip Art Examples
![Page 18: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/18.jpg)
Illustrations and Diagrams
Purpose to informConveys specific informationRelates to content in documentMore than an accent
Striving for clarityAvoid clutterChoose selective pictures of realityBreak up large amounts of
information
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Graphs
Choosing how to represent quantitative informationPie charts and showing parts of a
wholeBar graphs and numeric
comparisonsLine graphs and plotting changes
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Photographs
Found images versus captured photographsCopyrightComposition and quality
Achieving effects with photos
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Photo Examples
![Page 22: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/22.jpg)
Overall Design
Creating paths for the eyeStriking, eye-catching elementsFinding information easily
Design as rhetorical organization
Consistency in designAvoid “kitchen-sink syndrome”Pitfalls of pre-fab templates
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Stepping Back
Is your design clarifying your information? Is your design unique enough to make it
stand out? Is your design readable from its intended
distance? Have you checked for typos and errors? When designing for the Web, have you
checked your design on different computers and in different browsers?
![Page 24: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.](https://reader035.fdocuments.net/reader035/viewer/2022062322/56649f355503460f94c52ba2/html5/thumbnails/24.jpg)
Additional Resources
The Non-Designer’s Design Book and The Non-Designer’s Web Book, both by Robin Williams
Color Index by Jim Krause Idea Index by Jim Krause What is Graphic Design? by Quentin
Newark
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For More Assistance
The Writing Lab at Purdue226 Heavilon Hall
4-3723
http://owl.english.purdue.edu