Visual Resume Of A Product Manager

Early 2013 I joined InnerBalloons, a tech startup in Leiden, as a Product Manager

This was our office Leiden is a city in the Netherlands, confirming the stereotypical image of Holland = windmills

What did InnerBalloons

do?

We built local marketing software

(SaaS)

For Small-to-Medium sized businesses

Making it easier for them to be found

online

My main task and

responsibility

Build and manage (new) digital products to bring in more revenue

and help the company grow

I built the following products & tools, together with a team of developers

CMS for Content Distribution A CMS for businesses to add content, which in turn is published on multiple online directories (e.g. Yellow Pages) and social media sites (e.g. Facebook, Foursquare).

Online Review MonitorCollecting all online reviews about a business and showing the aggregated results in a single online report complete with analytics and graphs. 

SEO CheckSimilar to www.woorank.com, this tool shows how a website can be optimised for search engines.

Online Presence ScanShows if a business can be found online on the biggest directories and social media sites.

CMS for Content Distribution

1. A business adds or updates its information and content in one place (our CMS)

2. Our CMS then pushes all the rich content to a network of sites

We tested on various individual items grouped in 4 main areas: 1. Technical2. Content 3. SEO 4. Social integration

SEO Check

Example of a report

Every report included a screenshot of the

homepage

Online Review Monitor

For a business we check all sites that could have reviews about a business (e.g. Yelp, Facebook, Google+, etc)

We then collect all the reviews…

… aggregate the results and show them in a single report

Example of a report

Online Presence Scan

We search all business directories and social media sites to see if a business can be found online

And show the results in a report:1. If the business has a presence

on the site or not2. And if indeed present, if the info

is correct or not

Example of a report

Daily tasks included (but not limited to):

Product Development & Management Account Management

Translating business requirements into functional requirements

Managing developers (e.g. writing tickets)

Creating test plans, and testing applications

Defining and managing product roadmaps

Researching techniques, e.g. capabilities of api’s, social media sites, etc.

Making cost estimates and proposals

Technical support for clients

Writing manuals and how-to guides for colleagues as well as clients

Day to day contact with clients

Late 2014 Yext, the largest player in the US in our industry, acquired InnerBalloons as part of their expansion plan for Europe. 

Read about the acquisition:Yext’s press release: http://goo.gl/

vVmX4IDTG’s press release (Dutch):

https://goo.gl/gtwGyU

“Danny was instrumental to InnerBalloons’ success and I can highly recommend him.”

Robin Allenson,Owner & MD InnerBalloonsLinkedin recommendation

Top Skills

Leading a team

Explaining

Visual Storytelling

Creating

I’m a creative as well as an analytical thinker with a weird sense of humor.

Trying new things, learning, and building something awesome gets me very enthusiastic.

A fast learner who picks up skills quickly, and a drive to keep learning and help others learn.

DANNY DEBII create engaging content, motivated teams, and great software

For more info and contact:linkedin.com/in/dannydebi