VISUAL MERCHANDISING PORTFOLIO_PAULO CALHAU

VISUAL MERCHANDISING PORTFOLIOPaulo Calhau

[email protected]

Paulo Calhau

Born in Lisbon- Portugal in March 1974, graduated in Stage and Costume Design by Instituto Politécnico de Lisboa – Escola Superior de Teatro e Cinema (University of Theatre and Cinema).Starts his career in the retail business in 1998 with Massimo Dutti as a window dresser. Since then is been developing an international career across Europe working with brands such as Hugo Boss, Wrangler, Massimo Dutti and more recently, Bata Branded Shoes.With a strong knowledge of the European market and retail trends he’s been, for the last years, European Visual Merchandising Manager, responsible for create, deliver and implement visual merchandising guidelines for the brands he worked for.At the same time, since 1999, he’s been a trainer in several Retail/Commerce schools in Portugal on Visual Merchandising and Window Design.

[email protected]

BATA BRANDED SHOESCompar SpaPadova - ItalyEUROPEAN VISUAL MERCHANDISING MANAGER2012-2013

BATA BRANDED SHOESNew Store Concept - Campi Bisenzio - Italy 2013

BATA BRANDED SHOESNew Store Concept - Rouen - France 2013

BATA BRANDED SHOESSketchUp Projects 2013

BATA BRANDED SHOES

Entry Table SketchUp ProjectPlanogramImplementationEuropean Stores Summer 2013

WRANGLER VF Corporation

VISUAL MERCHANDISING MANAGER EMEA2011-2012

WRANGLER HQ Showroom - Bornem - Belgium FW2012

WRANGLER Paris ShowroomParis-France

WRANGLER London ShowroomLondon - UK

WRANGLER Visual Merchandising Tools 2012 - 2013

WRANGLER DENIM SPA Project - Freestanding Unit Concept- 2012

WRANGLER Window Concept Fall/Winter 2012

WRANGLER Window Implementation Fall/Winter 2012 - Italy

WRANGLER Instore Implementation Fall/Winter 2012 - Italy

WRANGLER Leipzig Store Opening - Germany 2012

WRANGLER Stabio Store Project with Mockshop SoftwareTicino-Switzerland VFC HQ 2012

WRANGLER Debenhams SIS Project with Mockshop SoftwareLondon - UK 2012

HUGO BOSSVisual Merchandising Manager Portugal

Portugal 2005-2009

HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009

HUGO BOSSStoresPortugal 2005-2009

HUGO BOSSGolf Tent for European Golf ChampionshipCascais - Portugal 2005-2009

MASSIMO DUTTIWindow Dresser Manager

1998-2003Portugal - Spain

MASSIMO DUTTIWindowsPortugal - Spain 1998-2003

OTHER PROJECTSWindows for small retailersPortugal- Spain 1998- 2011

Mr. BlueWindow DesignPortugal

ANA SOUSAWindow Dressing WorkshopBarcelosPortugal

Curriculum Vitae

PERSONAL INFORMATION Paulo Calhau

Padova, Padova (Italy)

+39 3426168696; +351 924162459

[email protected]

Sex Male | Date of birth 18/03/1974 | Nationality Portuguese

PREFERRED JOB Visual Merchandising Manager/Head of Visual Merchandising

WORK EXPERIENCE

19 Nov 12 – Present European Visual Merchandising Manager

Bata Branded Shoes, Padova (Italy) http://www.bata.com/

Responsible for VM standards for Bata Branded Stores Network within Europe (345 stores)Responsible for create and deliver VM tools - VM guidelines, PlanogramsResponsible for training in Visual MerchandisingResponsible for windows concept within the networkSelection and alignment of merchandise according to MKT calendar

10 Dec 11 – 2 Nov 12 EMEA Visual Merchandising Manager Wrangler at VF Europe

VF EUROPE - WranglerVF. C.Van Kerckhovenstraat, 110 B2 BE-B-2880 Bornem (Belgium) http://www.wrangler-europe.com/

Development of global visual merchandising guidelines for retail and wholesale (over 385 POS)Responsible for the concept and assembly of showroom in HQTraining of the country VMs all over EMEADevelopment and implementation of tools for testing and training of standards Development of sell in and sell out VM toolsVM and window concepts Mannequins and POS materialWorkshops on the seasonal VM window and in-store concepts Support of new store openings, and fresh-ups, as well as workshops on visual merchandising, presentation and implementation of brand standardsWorking closely with Product dept. and Design dept. on the development of windows, in store displays and VM layout in order to present the collection (sell in and sell out)

1 May 10 – 31 Oct 11 Visual Merchandising/Retail Project Manager

Visual Attack - Retail Brand and VM Agency,

Responsible for the management of the VM TeamResponsible for the trainings in VM techniquesResponsible for the development of VM guidelines booklets for several clients according to their commercial politicsAccount for several retail clients from Fashion retailers in different fields of operationResponsible for the development and creativity on windows and VM layouts for several brandsExperience with retail chains and shopping malls

15 Nov 05 – 7 Apr 09 Visual Merchandising Manager

HUGO BOSS,

© European Union, 2002-2013 | http://europass.cedefop.europa.eu Page 1 / 4

© European Union, 2002-2013 | http://europass.cedefop.europa.eu Page 2 / 4

EDUCATION AND TRAINING

http://www.hugoboss.com/

Responsible for the management of the VM Team Responsible for the trainings in VM techniques for the new VM’s and the Sales Team Responsible for the development of VM workshops for the HB partners Responsible for the management of the windows according to the MKT agenda Responsible for the development and creativity of special window and VM layouts according to regional events Responsible for the assembly of showroom (every season) according to the guidelines of HB AG Responsible for the POS material and VM material orders and management Responsible for the assembly of the V.I.P and Press showroom As a VM, responsible for the HB Stores in Portugal, Angola and Saudi Arabia

Jun 05 – Nov 05 Visual Merchandiser Parfois, Porto (Portugal) www.parfois.com

Responsible for the implementation of the VM layout in Stores Responsible for the franchising chain regarding VM and Window Display

Jun 04 – Jun 05 Head of Visual Merchandising Sacoor Brothers, www.sacoor.com

Development of global VM guidelines and Window concept for retail Responsible for the VM Layout Responsible for the assembly of showroom Responsible of the trainings and management of the VM Team Mannequins and instore display development Relations with suppliers

Jan 99 – Jun 04 Window Dresser / Head of Visual Merchandising Massimo Dutti and Quebramar (Grupo Regojo), www.massimodutti.com www.quebramar.com

For Massimo Dutti (from Jan.1999 until December 2002): Responsible for the implementation of the shop windows according to HQ guidelines Responsible for the assembly of showroom Management and training of the VM team Order and management of window props For Quebramar (from January 2002 until June 2004): Development of global visual merchandising guidelines Responsible for the implementation of the shop windows and interior's layout Responsible for the assembly of showroom Management and training of the VM Team Selection and training of new elements of the VM teams Relations with suppliers

04 – 04 Trainer

Mestre - Training and Consulting,

Training Techniques (90 hours)

98 – 98 Trainer

Soprofor - Promotion and Training,

VISUAL MERCHANDISING PORTFOLIO_PAULO CALHAU

Business

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