visual merchandising of marks & Spencers
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PRESENTATION ON VISUAL
MERCHANDISINGMARKS AND SPENCERS
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INTRODUCTION TO VISUAL MERCHANDISING
Visual Merchandising is the activity of promoting the sale of goods especially by their presentation in retail outlets.
This includes combining products, environments and spaces into a stimulating and engaging display to encourage the sale of product.
The combined effort of the senior management, architects, merchandising managers, industrial designer, visual merchandising director and staff is needed.
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IMPORTANT ASPECTS
o Creating a display – Colour Lighting Space Product Information
o Sensory inputs as well as technologies such as -
Digital display Interactive installations
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MARKS & SPENCERS
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BASIC INFORMATION ABOUT M&S Industry: Retail Founder : Michael Marks & Thomas Spencer Headquarters : City of Westminster, London. No. of stores: 1010 Revenue : 9.5 Billion(2010) Employees : 76,250(2010) Also known as MARKS & SPARKS.
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STORE IMAGE A wide variety
of PRICE RANGE on all apparels, footwear, home décor and accessories.
A pleasant shopping experience.
Good customer service.
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STORE EXTERIOR Very attracting
window display. Mannequins
donning the latest collection.
Dim lighting to emphasize the store products.
Product information.
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STORE INTERIOR
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Brighter look :
Installation of brighter more spacious, modern and contemporary design.
Replacing carpets and laminated floors with white tiles throughout the store.
New design clothing rails and avant-garde product stands.
Product walls, window display styles, glass walls and large fitting rooms.
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CURRENT M&S PRODUCT LINES
Women's wear Summer classics Classic collection Seasonal classics Beachwear Sportswear Lingerie & hosieries Menswear Kids wear Home wear
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DISPLAY Window display outside the store. Having a new contemporary white
mannequins in new design and poses.
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Colours :
Textures : plain and smooth. Principles of design : Emphasis on colour Rhythm Balance Proportion
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CONCLUSION
The visual merchandising of MARKS & SPENCERS is a huge success even when people cant afford the products but they visit the store to have a look on the various attractive products available.
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THANK YOU