VISUALMERCHANDISING

GUIDE

Main spring 2013

02

the fundamentals

03

about her

FUNDAMENTALS OF THE ICHI TEMPERAMENT

Feminine and sensualedgy, urban and arty

extraordinary but easy to wear

The ICHI girl takes her inspiration from everywhere

but knows exactly where she wants to go in life.

She expresses her attitude through her feminine,

edgy way of dressing, inspired by urban culture

and art.

Her life is here and now. What was and what could

have been is of no use. She dresses to express

the mood of the moment and makes extraordinary

clothes look so easy to wear. Everyday is fashion

day and she knows how to look like a million

without spending one.

The vintage style of her grandmother, Berlin’s art

scene or Café de Flore in Paris. The ICHI girl

makes sense of it all and dares to combine the

unthinkable. The result is her dynamic, easy-

going and yet sophisticated look. Her admiring

friends wonder how she does it. Well, she dares.

tHe iCHi girl dares

jacket: tut-ja × dress: jupi-dr

commercIal collectIon structure

ICHI is proud to be merchandised in your shop. Our

aim is to maximise your sales. Our collections are

designed, made and delivered with this purpose. ICHI’s

six yearly Main Collections supplemented by six

Express Collections already guarantee that your shop

is perfectly up to date, all year round.

But in order to further fine tune to the exact needs of

your shop, our main collections are divided into monthly

Palette Collections.

An ICHI Palette Collection is a colour coordinated mix

of basic, core and profile styles. The palette concept

ensures that the colours of each month’s styles match

perfectly when merchandised and of course, when

bought and worn by your customers.

These core styles are the basis of the collections. Each

style is carefully selected, designed for the season and

visualised in the monthly Palette Collections in this

guide for easy reference.

Palette ColleCtions

04 05tee: karli-ss × bikini: wuun-bi

february trend

07

press release

06jumpsuit: kari-js

she is sitting in a rusty garden chair reading novels. Oh, how vacation with good friends can be cosy, she thinks, letting her long legs be warmed by the sun.

she is with good friends in their house by the sea. Once a fashionable hotel, today a commune of a group of good mates and the setting of their slow lifestyle.

although relaxed and feeling in complete harmony with the peaceful surroundings and the wild garden, she dresses up every day. she can’t help it. she is addicted to looking feminine and sensual.

she smiles as she lowers the book and closes her eyes against the sun. she thinks about her alternative friends digging the styles of the seventies. they are hippies. slow-living by heart and she loves them for it.

after a week of swimming, sunbathing and letting her hair hang down, she is inspired and refuelled. ready to get back to the city and get going again. there’s all the summer’s parties to get ready for.

HiPPie Flirt

Hang it!

february palette collectIon

February Palette ColleCtion

08 09

february palette collectIon

february palette collectIonfebruary palette collectIon

style it!Here is how to dress your mannequins with perfectly matching ICHI styles

style it!Here is how to dress your mannequins with perfectly matching ICHI styles

010 011

shirt: citty-sh

jeans: lily-je 6176-5592

tOp: kari-ss

pants: bea-pa

shirt: amy-sh

pants: drive-pa

tOp: katz-ss

bikini: wibi-bi

dress: dandy-drdress: citty-dr jumpsuit: kari-jsdress: dandy-dr2

jacket: heli-ja

february palette collectIon

CoLoUR pALEttE

Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

sHow it!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.

The items are created to complement each other for a visual aesthetic and commercial merchandising.

ICHI SoFt SHop SHoULD CoNtAIN

2 jackets3 t-shirts 2 sLinkY/Feminine tOps1 shirts2 dresses 2 jeans/bOttOms1 skirt2 knitWear

Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.

012

february palette collectIon

Palette styles

cittY-dr

taa-ja

kari-ss

amY-sh

kari-ss

LiLY-je 6176-5592

jeah-ss3

tut-ja

bea-pa

cittY-sh

dandY-dr

hette-je

013

heLi-ja

katz-ss

dandY-dr

marCH trend

014

march trend

015jacket: tut-ja × dress: jupi-dr

marCH Palette ColleCtion

016

Hang it!

march palette collectIon

017

march palette collectIon

march palette collectIonmarch palette collectIon

style it!Here is how to dress your mannequins with perfectly matching ICHI styles

style it!Here is how to dress your mannequins with perfectly matching ICHI styles

018 019

tOp: dabim-to

jacket: taan-ja

shOrts: drive-sho

dress: dabim-dr jacket: ira-ja

shOrts: hari-sh

bikini: wuun-bi

tOp: juni-to

pants: dabim-pa

shirt: bii-sh

shOrts: haja-sho

bikini: wuun-bi

tee: karli-ss

shOrts: haja-sho

bikini: wuun-bi

tOp: lacy-to

jacket: tivo-ja

jeans: hope-je

tOp: luri-to

jeans: lily-je 6176-5592

scarF: vista-sc

march palette collectIon

CoLoUR pALEttE

Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

sHow it!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.

The items are created to complement each other for a visual aesthetic and commercial merchandising.

ICHI SoFt SHop SHoULD CoNtAIN

2 jackets3 t-shirts 2 sLinkY/Feminine tOps2 shirts2 dresses 2 jeans/bOttOms1 skirt2 knitWear

Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.

020

march palette collectIon

Palette styles

021

cubi-dr

LacY-tO

miu-ca

karLi-ss

ita-Wa

drive-shO

cubi-tO

bii-sh

haja-shO

Luri-tO

ira-ja

hari-sh

Luri-ss

bii-sh2

erin-je 583

reasons to buy

022

BEST RETAIL MONTHS IN THE SPRINg / SUMMER SEASON

BEAUTIFUL COLLECTION RICH OF SPRINg COLOURS AND gRAPHIC PRINT STORIES THAT COvERS THE NEEDS OF THE SEASON

THE EDgy DESIgN OF THE ICHI UNIvERSE WILL CONvEy A TRUE SPRINg FEELINg TO yOUR STORE

vERSATILE WITH A PERFECT TREND, PRICE AND PRODUCT MIx

THE ICHI BRAND HAS A CLEAR CONCEPT THAT MEETS THE NEEDS IN THE MARkET. yOU CAN NOT FIND THIS ANyWHERE ELSE IN ONE CONCEPT

FILL UP yOUR STORE WITH NEW SPRINg STyLES AFTER THE SALE

buy iCHi's main sPring ColleCtion beCause

023

pre-order marketIng campaIgn – maIn sprIng 2013

ICHI poster poster . 0210-15 0001 . M

The picture is seasonal. Size: 109 x 160 cm

CaMpaIgn MaterIal MaIn sprIng pos paCkage 2013 . 0211-15 0002 . M

The pictures are seasonal. The elements can vary from one season to another.

*Not final content and layout

Pre-order marketing camPaign main sPring 2013

Main Spring 2013Main Spring 2013

Main Spring 2013

Marketing articles will be available for ICHI Main Spring 2013 collection.

You must place a minimum order on this collection of 3.000 EURO to receive these free marketing articles. The package will be send directly to your store beginning January 2013. Please order a complete marketing package directly at your ICHI sales representative.

DeaDlIne - 28/9-2012.

denmark (Head oFFiCe): +45 79 43 30 00 . austria: +43 6644531250 . belgium/luxembourg: +32 3 280 10 10 . Finland: +358 (0) 9 870 3061 . FranCe: +33 486 110 114 . germany: +49 211 688752 00 . greeCe: +30 210 2770050 . Hungary: +36 309541321 . ireland/nortHern ireland: +353-225 34 10 italy: +39 06 5020400 . tHe netHerlands: +31-0-20-4080308 . norway: +47-52 84 51 70 . Poland: +48 184490020 . Portugal: +35 1916717447 . russia: +7 495 755 65 48 . sPain/andorra: +45 79433000 . sweden: +46-0-31-748 38 38 . united kingdom: +44 2074 368 332 www.iCHi.biz