Making An Entrance - In Spectacular Style! The John Lewis Partnership is currently busy opening more At Home stores and asked Principle to provide spectacular VM displays for its new stores in Tamworth and Chester in time for the Christmas retail rush. The inspiring wall features are easily adapted for seasonal merchandising and promotions and greet John Lewis customers as they enter the store. The timber units reflect the visually enticing John Lewis brand and incorporate lighting, electrics and product display areas. Carefully planned and manufactured to minimise installation time, the units present a welcoming 'home comfort' setting complete with feature fireplace and windows. Our teams worked hand in hand with John Lewis, the architects and main contractors to ensure smooth and successful project delivery. To make certain that customers feel an instant 'Wow!' factor on entering the new stores, every aspect of the projects was managed with meticulous attention to detail. Lucy Lines, Assistant Manager in Retail Design at John Lewis, reflected, "We have been very impressed with the quality and level of Principle's service and look forward to developing our working relationship further."