TRENDZ IN STORE WINDOWS

By Bharath Krishna .V

STORE WINDOW

A store window is most commonly called shop window or window display .

The latest merchandize is displayed in a most innovative way in order to make it look more attractive.

It plays a more important role than that of an advertisement can play in attracting customers.

CONVENTIONAL V/S MODERN DISPLAYS

CONVENTIONAL V/S MODERN DISPLAYS

Conventionally the displays windows were arranged in a formal way.

But now the conventional way of arranging a display window is replaced by trendy and innovative ideas that are incorporated in order to make the merchandize look more attractive.

There are numerous ideas from which the setting of modern display windows is made.

RECENT TRENDZ IN WINDOW DISPLAY

Usage of every day common in a unconventional way.

Advertising with Super Sized Items. Creating mood about upcoming celebrations. Usage of mannequins in action. Selecting themes that promote interest.

USAGE OF EVERY DAY COMMON IN AN UNCONVENTIONAL WAY.

Customers relate to products that are used in everyday life, but they are not expecting to see those same items used in creative and unconventional ways. Great window displays that grab your attention offer unique and surprising advertising methods. 

ADVERTISE WITH SUPER SIZED ITEMS 

When window displays show small scale items in a super sized form, audiences are captivated and stunned by their dramatic appearance. Coffee cups, crayons, snowflakes, and guitars are all examples of typical small scale items that could be designed in a larger fashion.

 HOLIDAYS AND CELEBRATIONS PROVIDE SELLING OPPORTUNITIES

Holidays and celebrations tend to remind people that it is time to purchase gifts for someone special. Incorporating products into your holiday window display will also keep them on the forefront.

CREATE MANNEQUINS IN ACTION

  Mannequins are probably the most frequently

used items in attractive window displays, but creating an action scene with them can be an even more powerful advertising technique. If you own a sporting goods small business, create a window display of mannequins playing catch or throwing a football. Action packed scenes involving mannequins can be effective marketing tool.

SELECT THEMES THAT PROMOTE INTEREST

Great window displays that grab your attention often revolve around a theme or particular motif. If you own a photography studio, you could create a window display of all black and white images and photographs. If your small business is an antique store, you could create a Victorian window display that attractively complements that theme. Local attractions, modern color schemes, sports teams, and decor motifs all promote interest in the items and services that you provide.

CONCLUSION

Thus it is well understood that the modern window display are brought out by understanding the psychological impact that it may create on the customers.

Such displays have also created more expectations among the customers that they expect more innovations and excitement in the upcoming one making a visual merchandiser’s work more interesting and challenging.