visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf ·...
Transcript of visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf ·...
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designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy complexity science information visualizationknowledge visualizationvisual languagesvisual epistemology
EXTENDED VERSIONS
Italian association at MIT
MASSACHUSETTS INSTITUTE OF TECHNOLOGYITALIAN ASSOCIATION
The claim should be written on top of the logo in Georgia
The claim should be written on bottom of the logo in Futura Medium.
design idea
The logotype has been design p rojecting some letters dimensions in order to generate a
code that can represent the coexistence of MIT identity and Italian identity.
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designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy complexity science information visualizationknowledge visualizationvisual languagesvisual epistemology
designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology
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designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology
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designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology
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designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology
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designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology
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targetmkt
deduction.does not work for complex systems
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021.
we visually organize the world in order to understand it
pattern recognitionand sense making.
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we visually organize the world in order to understand it
visualizations are created to make sense of what we see
pattern recognitionand sense making.
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we visually organize the world in order to understand it
visualizations are created to make sense of what we see so we can take action
pattern recognitionand sense making.
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the metaphor of the cartographer.
We designers are like the ancient cartographers, we produce representations of the world, as we know it
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We designers are like the ancient cartographers, we produce representations of the world, as we know it
we explore our world and we represent it, we use our representations to explore the world and to understand it
the metaphor of the cartographer.
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the power of visualization and the concept of diagram
"It is one of the most significant developments in the process of design in the late 20th and early 21st centuries" (Mark Garcia)
why does this happen?
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διαγραμμα DIÀ (through) + GRÀMMA (sign) The diagram is both the structure of a system and the visual representation of that structure
Diagram.
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the grid is a diagram of a graphic layoutthe table of content is a diagram of a book
The diagram is both the structure of a system and the visual representation of that structure
Diagrams.
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Diagrams.
Diagrams as generative tools
Operating devices able to reveal the weak links and the driving forces that can facilitate (or hinder) design
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The field of Complex Systems is interested in relationshipsTranslating the strengths and the tensions among agents
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Diagrams.mark lombardi.
different diagrams, same systemThe political nature and the principle of responsibility
each representation of reality are intentionally structured and thus arbitrary, anexact and incomplete
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a political act.
medium for communication (or persuasion, or engagement…)
tool for understanding (or problem solving, planning, orienting…)
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visualization has a double function.
a visual rhetoric made of objects, relations among those objects and tools for managing the relation between objects and environment
a visual epistemology describing how we interpret the world with visualizations
visualization has a double function.
visual epistemology
visual rhetoric
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Rhetoric is the art of using language to communicate effectively and persuasively.
Along with grammar and logic or dialectic, rhetoric is one of the three ancient arts of discourse.
visual rhetoric:visualization as a medium
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How visualizations change the way we interpret, perceive and understand the world we live in
Epistemology (eπιστήμη episteme, + λόγος, logos) is the branch of philosophy concerned with the nature and scope of knowledge. It addresses the questions: What is knowledge? How is knowledge acquired? How do we know what we know?
visual epistemology:visualization as a tool
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Representing does not only mean to make a more or less accurate replica of the visible, representing does also mean showing the invisible.
ANCESCHI G., 1981. Monogrammi e figure. Firenze: La casa Usher.
Showing the invisible, in turn, does not only signify to merely illustrate the real existence, but it does means to imagine visual models of the possible, probable, and hypothetical069.