Visual culture and culture jamming
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Transcript of Visual culture and culture jamming
Jenna Duncan
Visual Culture and Culture
Jamming
Terms Visual Culture: the
predominance of visual forms of media, communication, and information in the postmodern world.
Cyberliteracy: understanding of the characteristics of Internet communication-speed, reach, anonymity, and interactivity-in relation to ourselves, our communities, and our cultures
Culture Jamming: (sometimes guerrilla communication) is a tactic used by many anti-consumerist social movements to disrupt or subvert media cultureand its mainstream culturalinstitutions, including (but not limited to) corporate advertising.
Chapter 7 “It is crucial that children understand that the
image-saturated cyberarena not only markets products, ideas, values, and worldviews, but also influences their constructions of reality.” pg. 69
“ Noticeably, children learn a different, if not conflicting, set of values from cybermedia than from what they learn in school. For instance, most school curriculums censor violent imagery, whereas corporate American transforms violence into a computer-mediated visual spectacle that can be aesthetically pleasing and visually breathtaking.” pg. 64
Notes for a Dialogue on Art
Education in Critical TimesDipti Desai and Graeme Chalmers
“Any person concerned with curriculum must realize that he/she is engaged in a political activity.”
• James B. Macdonald (1977)
[T] he extent to which a teacher of art functions as if walking on egg shells, fearing virtually any engagement with social/political issues, that teacher is, at the ver least, lacking the professional autonomy and/or courage that the job requires.” (Charles Wielder, posted 10/09/06)
Key Points The censorship of art indicates that art is not
neutral
Although, art education has certainly changed from the 19th century, formalist notions of art that still emphasize conformity and obedience largely govern the kinds of art projects assigned in school today.
Three beliefs require a rethinking of our understanding of artmaking, viewing, and aesthetics. The beliefs are:
1. understanding that politics of images-that is the way images circulate within and across societies and construct meanings about the world in particular ways
2. aesthetics needs to be understood as relational or dialogic
Ron English
Ron English is an American contemporary
artist who explores brand imagery and
advertising. Born in Dallas, Texas, he is
known for the use of color and comic book
collage
Jorge Rodriguez-Gerada
Cuban-American Contemporary artist
Creates work in urban spaces
Founding member of the early 90s New York
culture jamming movement first with the group
Artflux
Adjusters
YOUR
TURN!
Culture Jamming ProjectFor this project you are going to create 2 original culture
jams One advertisement needs to be a juxtaposition of two
images with a specific advertisement and a image that relates
Second advertisement needs to be a critique of product where you add/alter/subtract from the image
You have the option to download getpaint.net or use the launch web app edition of Pixlr to create your images
Getpaint.net is only available for those who wish to use Windows instead of Mac
Pixlr is available to everyone
Reflective Questions
What advertisement did you
choose and why?
How did you problematize the
advertisement?
What meaning does your new
image convey in comparison to
the original?
Resources Irvine, M. (2004). Intro to visual culture. Retrieved from
http://faculty.georgetown.edu/irvinem/visualarts/IntroVisual
Culture.htmlChapter 7
Chalmers, G., & Desai, D. (2007, September 1). Notes for
a dialogue on art education in critical times. Art Education,
6-12.
What is culture jamming? (n.d.). Retrieved from
https://informationactivism.org/en/what-culture-jamming
Vincent, A. (2012, November 7). Advertising art: The 50th
smartest culture jams. Retrieved from
http://www.huffingtonpost.co.uk/2012/07/10/culture-
jamming-images-50best_n_1662351.html