VISUAL CREATIVITYJACK EDMONDS, HEAD OF AGENCY SALES,LOOPME

CREATING THE ULTIMATE VIDEO CAMPAIGN

THE AVERAGE ATTENTION SPAN IS 8.25 SECONDSDOWN 45% SINCE 2000

KEEP IT SHORT

30s – 1 m 1 – 2 m 2 – 3 m 3 – 4 m 4 – 5 m 5 – 10 m 10 – 20m 20 – 30m 30 - 45m 45 - 60m 60+m

20%

40%

60%

80%

100%

VIDEO LENGTH

AV

ERA

GE

CO

MPL

ETIO

N R

ATE

0s – 30s

LESS THAN 30s DELIVERS

OPTIMUM VCR

10 SECONDS TO MAKE AN IMPACT

Cumulative impacton Ad Recall

Cumulative impacton Brand Awareness

Cumulative impacton Purchase Intent

100%90%80%70%60%50%40%30%20%10%0%

Total Seconds of Video Watched

Cum

ulat

ive

Cam

paig

n Im

pact

74%

0 3 10 20 30 0 3 10 20 30 0 3 10 20 30

Source: Nielsen and Facebook

47%32%

44%

65%72%

CONSIDER THE FORMAT

FULL-SCREEN PORTRAIT VIDEO

29% in 2015

5% in 2010

Mary Meeker, Online Video report, 2015

SOUND ON/SOUND OFF

MAKE IT RICH

72% ER &27% VCR for 2min video

INTERACTIVITY

ENGAGEMENT RATE OF 19.2%

SIZE MATTERS

THINK ABOUT FORMAT

VERTICAL VIDEO

SHHHH! AUDIO OFF

BE CREATIVE WITH THE DEVICE

MAKE IT RICH

ANY QUESTIONS?