HOW EFFECTIVE IS VISUAL COMMUNICATION TO OUR

YOUNGSTERS

BY

K.BASKAR

CONTENT

• Visual CommunicationDefinitionHistoryUses applicationsAdvantages & Disadvantages

Communication Fundamentals, a recap

• Communication: the process of exchanging information

Communication Fundamentals, a recap

Communication Fundamentals, a recap

Communication

Verbal Non - Verbal

visual visual oraloral

Spoken languageWritten language Pictures Wordless Sounds

Symbols

Sensory Inouts

Body Languages

others

History of Visual Communication“Expression of the Emotions in Man and Animals“ by Charles Darwin was the first scientific study on nonverbal communication

Definition of Terms

• Verbal communication: the process of communication through sending and receiving messages with the use of wordsWord: a unit of language that carries

meaning and consists of one or more morphemes which are linked more or less tightly together, and has a phonetical value.

Definition of Terms (continued…)

• Nonverbal communication: the process of communication through sending and receiving wordless messages Gestures Body language Posture Facial Expressions Eye Contact Appearance Intonations Handwriting Etc.

Definition of Terms (continued…)

• Visual communication: the conveyance of ideas and information in forms that can be read or looked upon

HOW EFFECTIVE IS VISUAL COMMUNICATION?

• It makes everyone understand what is it?

• It clearly define us.

• Shows brief view in a simple figure

Guess the Logo?

Apple

Guess the Logo?

James Bond

Guess the Logo?

Bluetooth

• “A picture is worth a thousand words” these are the golden words said by MR. JUCIY TURKEY

HOW VISUAL COMMUNICATION USED NOW?

• Visual communication is used in various forms in day to day life

I. advertising

II. promotions

III. product placement

IV. endorsements

V. sales promotion

VI. public relations

VII. trade shows as attention getters

SOME OF THE EFFECTIVNESS OF VISUALIZATION

An advertisement found in Malaysia. A sticker was placed on the high voltage box depicting that powerful Duracell batteries were used.

A creative ad by Mini Cooper placed at the Zurich , Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs

ADVANTAGES

• Transcends language barriers

• Attention getting

• Ability to pick up information while in a passive state of listening

• Makes everyone to remember whatever carried out

• It makes others believable

• trustable

DISADVANTAGES

• From long distance, visualisation cant seen

• It does not comes in phone line • It difficult to assess people to

understand our ideas and innovation• Imprecise & difficult to convey complex

ideas• Often cannot transmit factual

information

THANK YOU