VISUAL COMMUNICATION 4º

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VISUAL COMMUNICATION

description

Visual Communication

Transcript of VISUAL COMMUNICATION 4º

Page 1: VISUAL COMMUNICATION 4º

VISUAL COMMUNICATION

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Visual communication. Definition:

Visual communication is a manner of communication with the aid of images. It is primarily expressed with images that may include: signs, typography, drawing, graphic desing, illustration, industrial desing, advertising and animation.

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Visual communication. Definition:

We can see images of the reality (newspapers…) with an informative purpose, or artistic productions with an esthetic finality. Furthermore, in any artistic production, the visual communication is based on the inner need of express feelings and thoughts.

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Visual communication. Definition. Codes:

Like verbal language, audiovisual has its own codes.

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Visual communication: Elements

Iconicity levels. It refers to the level of similarity with reality Format, size Texture, colour Light, ilumination Text

Jackson Pollock and the abstract Expressionism

Goya: Black paintings

Impressionism Monet

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Visual communication: Elements

Changes in the styles refers to changes in society, to changes in fashion and customs in general.

Graffiti and Street Arthttp://www.graffiticreator.net/

Picasso

It is important to know how art have changed across the History.

Knowing different styles and their relationship to society and certain context will help us value and appreciate art in all its manifestations.

Nothing is coincidence ...

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Purpose of images:

Publicity, advertising… PERSUADE

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Purpose of images:

Newspapers, pictograms… TO INFORM

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Purpose of images:

Artistic image:

emotion, feelings…