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VISUAL BRAND PRESENTATION: Relevance for a License in Premium Coffee

PARIS, APRIL 2010

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• BRAND ATTRIBUTES

• RELEVANCE FOR A LICENSE IN PREMIUM COFFEE

• CONTACT

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BRAND ATTRIBUTES…

THE BRAND IS EVOCATIVE OF …

… TRAVEL

… ADVENTURE

… MYSTERY

… ROMANCE

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… CROWN PRINCES AND ROYALTIES

… JET SET

… MOVIES STARS

… HISTORICAL FACTS AND ANECDOTES

JET SET, STARS AND ‘PEOPLE’ : BRAND ATTRIBUTES…

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MOST FAMOUS ACTORS APPEAR ON THE ORIENT-EXPRESS… B

rigitt

e B

ardo

t

Mar

lene

Die

tric

h

Loui

s de

Fun

ès

Mur

der o

n th

e O

rient

-Exp

ress

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M D

ietr

ich

and

Jean

Mar

ais

Ingr

id B

ergm

an

Nag

elm

acke

rs, f

ound

er o

f Cie

Wag

ons-

Lits

in 1

876

OR ABOARD OTHER FAMOUS WL TRAINS…

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AN ATMOSPHERE OF LUXURY AND REFINEMENT…

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AN ATMOSPHERE OF LUXURY AND REFINEMENT…

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TWO TOP LUXURY TRAINS STILL OPERATING: VENICE SIMPLON ORIENT-EXPRESS

(*)Pullman Orient-Express ‘Comité Colbert’ since Oct 2004 and Venice Simplon Orient-Express (Orient-Express Hotels)

10 (*)Pullman Orient-Express ‘Comité Colbert’ since Oct 2004 and Venice Simplon Orient-Express (Orient-Express Hotels)

TWO TOP LUXURY TRAINS STILL OPERATING: PULLMAN ORIENT-EXPRESS

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REGULAR MEDIA EVENTS: BOOKS, MAGAZINES, TV PROGRAMS, CINEMA …

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PUBLIC EVENTS AND CULTURAL EXHIBITIONS…

BILBAO 1991 BEAUBOURG 1996 BRUXELLES 1998 NUREMBERG 1999 BRITISH MUSEUM 2002 PARIS (CHAMPS ELYSEES) 2003 …ETC…

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• BRAND ATTRIBUTES

• RELEVANCE FOR A LICENSE IN PREMIUM COFFEE

• CONTACT

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-TRAVEL ACCESSORIES

-FINE FOOD, ALCOHOL

-COFFEE, TEA, CHOCOLATE…

-WRITING INSTRUMENTS

-INTERIOR DECORATION

-TEXTILE, FASHION

-GAMES AND MULTIMEDIA

MYTHICAL TRAINS OF Cie DES WAGONS-LITS

LEGENDARY TRAINS WITH A STRONG EVOCATIVE POWER …

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BRAND CONCEPT E ASILY ASSOCIATED WITH PREMIUM PRODUCTS

RELEVANT BRAND ATTRIBUTES 1. INTERNATIONAL RECOGNITION 2. EVERGREEN AND REASSURING BRAND PRESENT SINCE 1883 CONSTANT IN QUALITY

3. ASSOCIATED TO LUXURY, ROMANCE, TRAVEL GLAMOUR AND GOOD TASTE…

4. SUBLIMINAL ASSOCIATIONS: EXPRESS = EXPRESSO ORIENT = MYSTERY, FLAVOUR

5. OTHER ATTRIBUTES…

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ENJOYING COFFEE ON THE ORIENT EXPRESS …

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OFTEN SOLLICITED BY MAJOR FMCG AND LUXURY GROUPS:

SOME RECENT OPERATIONS: 1997 . KRAFT WITH CARTE NOIRE ‘WIN 1 000 DINNERS ON THE ORIENT-EXPRESS’

2001 . DIOR FOR ‘DIORIENT EXPRESS’ 2003 . NESTLE WITH ‘NOIR INTENSE’ CHOCOLATE 2006 . CIE WAGONS-LITS ON THE CHAMPS ELYSEESWITH LALIQUE

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… BRAND & LOGOS REGISTRATIONS

… BRAND SUPPORT

… INHERITED FROM A PRESTIGIOUS INTERNATIONAL GROUP

- photos, posters, archive

-operating luxury trains and hotels

-exhibitions, books, TV programs…

A WELL PROTECTED BRAND WORLDWIDE …

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• BRAND ATTRIBUTES

• RELEVANCE FOR A LICENSE IN PREMIUM COFFEE

• CONTACT

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Codimage is a brand licensing agency based in Paris Specialized in luxury and vintage brands -… Codimage acts as licensing agent for Wagons-Lits Diffusion, owner of the brand Contact: Jean Meillassoux mail: jean @ codimage.fr tel: + 33 (0)6 17 78 71 02