Visteon V2X Research Results
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Transcript of Visteon V2X Research Results
Visteon Advanced Product Research Clinic Results
Background
Visteon conducted a consumer research clinic in the US, Germany and France to
gather vehicle owners opinions of automotive technologies.
The following slides detail results from the V2X portion of the clinic.
Page 2
www.visteon.com
V2X – Forward Collision Warning
Page 3
Description:
V2X continually transmits your vehicle’s speed and position to all other V2X-
equipped vehicles and infrastructure. If a vehicle in front of you suddenly slows
down or is traveling at a significantly lower speed, V2X knows it and sends an
alert to the driver and preloads the brakes preparing to slow down or stop.
Page 4
69% 67% 71% 73%
81%
63%
89% 94% 93%
0%
20%
40%
60%
80%
100%
Total D Segment B Segment
Rating of Forward Collision Warning (Top 2)
US
Germany
France
Over two thirds of the respondents in the US and in Germany and nearly everyone in
France rate the Forward Collision Warning feature as positive.
Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Forward Collision Warning feature?
Why did you choose that rating?
V2X – Forward Collision Warning
• “its very safe and makes it easier to drive, comfort of
safety” - Nissan Rogue
• “if your in heavy traffic there are always people
stopping and starting so its safer because it alerts
you ahead of time” - Mazda 3
• “Feeling of not driving anymore, too much gradation”
– Ford Mondeo
• “Too much information distracts from traffic,
warnings can be confusing” – Ford Fiesta
• “too many alarms and too much distraction. takes
your mind off the road and you get too reliant on a
computer to do everything for you” - Cadillac CTS
• “I don’t like the idea of being followed / under
surveillance. What if the system breaks down or if
the others don’t have the same equipment?” – VW
Touran
• “Useless, it’s a discharge of our responsibility by the
technology” – Peugeot 306
• “All the things avoiding car accident is today’s
number one research that needs to be pointed up”-
Audi A3
• “Allows to have an additional security, an ease to
driving, a mean for a better anticipation…” – Citröen
C5
• “Top! I had an accident and if I’ve had it I would
have been warned. It’s a real asset” – Citröen DS5
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 5
The Forward Collision Warning is considered an additional value which help people to
react to potential problems although respondents were not sure whether it works
properly every time used.
V2X – Forward Collision Warning
Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Forward Collision Warning
feature?
Specifics of Forward Collision Warning (Top 2)
US Germany France
Additional Value - 81% -
Useful - - 80%
Automatic 75% 76% 78%
Pleasant - - 76%
Relaxing - - 76%
Alerting 73% - 93%
Informed - 73% 78%
Secure - 70% -
Precise 68% 51% -
Straightforward 62% - -
Safe 56% 51% 80%
Effortless 54% - -
Effective - 46% -
Due to the local models, the attributes
differ from country to country ! Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 6
V2X – Slippery Road Ahead Condition Warning
Description: A number of vehicles are reporting ABS and traction control usage
through V2X. Long before a radio traffic report can be issued, V2X has alerted the
problem to drivers down the road even suggesting an alternate route to avoid a
slippery situation.
Page 7
V2X – Slippery Road Ahead Condition Warning
Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Road Condition Warning feature?
Why did you choose that rating?
73%
64%
81% 86%
81%
94%
85% 81%
73%
0%
20%
40%
60%
80%
100%
Total D Segment B Segment
Rating of Slippery Road Ahead Condition Warning (Top 2)
US
Germany
France
While most agree the Slippery Road Ahead Condition Warning would be useful, some
argue how much of a necessity it would be in certain regions. Respondents in Europe
rate the feature higher than respondents in the US.
• “getting an advanced warning for hazards that
wouldn't be posted. something that nobody has
done before” - Dodge Journey
• “It would make my drive easier and my drive
would be more efficient.” - Nissan Versa
• “awareness, slippery road, good caution, sign isn't
always there for that” - Chevrolet Malibu
• “Important to warn about black ice even before the
traffic information” – Ford Fiesta
• “Important in icy conditions/ aquaplaning --> so
that the driver can adapt his driving style
according to the weather; important if the
condition is only on short routes” – Renault Clio
• “seems like a handy feature but your pretty much
aware of road conditions” - Mini Cooper
• “living in California, it would be unnecessary” -
Mazda 3
• “It’s perfect, I’d pay more money for it” – Audi A4
• “Temperature indicator is enough” – Ford Mondeo
• “Good to have additional info, but not a must” –
Skoda Fabia
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 8
V2X – Slippery Road Ahead Condition Warning
The Slippery Road Ahead Condition Warning is seen as an additional value because it
keeps passengers informed and reduces distraction. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Road Condition Warning
feature?
Specifics of Slippery Road Ahead Condition Warning (Top 2)
US Germany France
Additional Value - 89% -
Informed - 84% 78%
Secure - 81% -
Useful - - 76%
Precise 72% 51% -
Automatic 72% 76% 74%
Alerting 72% - 85%
Pleasant - - 72%
Relaxing - - 67%
Straightforward 64% - -
Effortless 60% - -
Safe 60% 65% 78%
Effective - 57% -
Due to the local models, the attributes
differ from country to country ! Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 9
V2X – Hazard Indication
Description: Emergency and work vehicles can send out their own V2X signals
saying - “We’re here , be aware, slow down.” Drivers of V2X-equipped
vehicles would be alerted well ahead of time to when and where workers and
emergency responders are present.
Page 10
V2X – Hazard Indication
72% 64%
79% 81% 76%
88%
65% 69%
60%
0%
20%
40%
60%
80%
100%
Total D Segment B Segment
Hazard Indication Rating (Top 2)
US
Germany
France
More than two thirds of the respondents share a positive opinion of the Hazard
Indication system, while some respondents in France would rather trust their own
vigilance and worry that it may take responsibility away from the driver. Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Hazard Indication feature?
Why did you choose that rating?
• “its good to have advance notice so that you can
slow down or go a different direction” - Land
Rover Range Rover
• “its very beneficial to have that heads up” -
Subaru Impreza, WRX/STI
• [I] need to know about hazards, if having a
conversation in car, the warning could alert [me]”
– Ford Fiesta
• “It is essential to recognize construction sites at
an early stage” – Toyota Avensis
• “Because bottlenecks may be detected at an early
stage and an early lane change would be
possible” – VW Passat Variant
• “One-day road works are not quickly signposted --
> domino effect” – Volvo XC 30
• “it’s a good thing to be warned in advance so you
can change your path in order not to fall in traffic
or on a road works” – Audi A3
• “It is so important when there are road works. It
avoids workers from showing up suddenly” –
Peugeot 407
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 11
V2X – Hazard Indication
The Hazard Indication is also perceived positively in terms of Automatically Alerting
the driver, but its ability to simplify vehicle operation is not as prevalent. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Hazard Indication feature?
Specifics of Hazard Indication (Top 2)
US Germany France
Additional Value - 81% -
Informed - 81% 70%
Secure - 78% -
Automatic 74% 81% 65%
Alerting 72% - 80%
Straightforward 67% - -
Useful - - 67%
Precise 65% 49% -
Pleasant - - 65%
Relaxing - - 65%
Safe 60% 65% 70%
Effective - 54% -
Effortless 53% - -
Due to the local models, the attributes
differ from country to country ! Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 12
V2X – Intersection Movement Assist
Description: A vehicle that is about to run through a red light is transmitting its
position. A V2X enabled traffic signal would receive the message notifying drivers
of the indiscretion.
V2X would alert the user to slow down or stop a vehicle to avoid a potential
collision.
Page 13
V2X – Intersection Movement Assist
64% 62% 67%
57% 57% 56%
76% 81%
73%
0%
20%
40%
60%
80%
100%
Total D Segment B Segment
Intersection Movement Assist Rating (Top 2)
US
Germany
France
Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Intersection Movement Assist feature?
Why did you choose that rating?
Some respondents are concerned with drivers relying on these new technologies and
not paying enough attention themselves.
• “it would make intersection safer for everyone” -
Ford Edge
• “Intersections are the most dangerous area of
driving so this would be a great alert.” - Toyota
Matrix
• “Prevents dangerous situations and accidents” –
Renault Clio
• “It is important, but not 100% convinced, in the end
you have to have personal responsibility” – Ford
Fiesta
• “It seems revolutionary, I cannot imagine it already
exists. It’s a great help for road safety” – Citröen
C5
• “It avoids danger. It’s easy to change your
direction” – Renault Clio
• It’s practical. Driving is enhanced. We know
whether we have time or not.” - Peugeot 207
• “Good when you have a large vehicle in front of
you, accident prevention – Skoda Fabia
• “Sight aid, more transparent, helps turning left” –
Mercedes C-Class
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 14
V2X – Intersection Movement Assist
Most agree the Intersection Movement Assist would help their reaction to potential
problems, but concerns about working properly and accuracy remain; especially in
Germany. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Intersection Movement Assist?
Specifics of Intersection Movement Assist (Top 2)
US Germany France
Automatic 72% 62% 70%
Useful - - 72%
Pleasant - - 65%
Alerting 68% - 78%
Relaxing - - 65%
Precise 63% 41% -
Straightforward 59% - -
Safe 59% 46% 78%
Effortless 56% - -
Additional Value - 51% -
Informed - 51% 72%
Secure - 43% -
Effective - 43% -
Due to the local models, the attributes
differ from country to country ! Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 15
V2X – Traffic Light Communication & Left Turn Assist
Description: V2X-enabled traffic signals communicate directly to your vehicle
detailing information such as color, time to next light change and the status of turn
arrows. A handy feature if a large truck obstructs your direct view of the signal.
V2X communication can also facilitate left turns because it lets you know when there
is enough clearance between on-coming vehicles to make the turn.
Page 16
V2X – Traffic Light Communication & Left Turn Assist
62% 56%
67%
54% 57% 50%
63% 63% 60%
0%
20%
40%
60%
80%
100%
Total D Segment B Segment
Traffic Light Communication & Left Turn Assist Rating (Top 2)
US
Germany
France
Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Traffic Light Communication & Left Turn Assist?
Why did you choose that rating?
Some consider Traffic Light Communication and Left Turn Assist will be too
distracting and is unnecessary.
• “helps relieve uncertainty” - Mazda 3
• “a lot of lights are different. gives you a gauge on
how much time you have. Helps especially if you
cant see” - Mazda 3
• “really like the timing on the traffic light. it would be
nice to know how much time is left on a green light
as well” - Dodge Journey
• “its cool but [I] wouldn't trust it to tell me its safe to
go, the countdown of the light change is nice but
frivolous” - Land Rover Range Rover
• “At traffic lights accidents can easily happen,
therefore the function is very useful” – Skoda Fabia
• “I can see the light, superfluous, people still have
to do something or they’ll become inattentive” –
Renault Laguna
• “It’s a gimmick. Not against it, but soon, we’ll have
our eyes fixed on the dashboard with all the
blinking lights” - Mercedes
• “The highway code is going to be less respected
as other vehicles will be warned of a danger” –
Opel Corsa
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 17
V2X – Traffic Light Communication & Left Turn Assist
There are concerns that Traffic Light Communication and Left Turn Assist may create
additional driver distraction. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Traffic Light Communication
& Left Turn Assist?
Due to the local models, the attributes
differ from country to country
Specifics of Traffic Light Communication & Left Turn Assist (Top 2)
US Germany France
Alerting 64% - 61%
Pleasant - - 59%
Relaxing - - 59%
Straightforward 58% - -
Automatic 57% 59% 57%
Useful - - 57%
Precise 56% 38% -
Effortless 52% - -
Secure - 49% -
Additional Value - 49% -
Informed - 49% 68%
Safe 46% 46% 61%
Effective - 46% -
! Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 18
V2X – Smart Merging & Lane Change Assist
Description: Merging on to a freeway is easier when vehicles can exchange
information on speed and position. V2X determines if a vehicle needs to speed up
or slow down to ease into the traffic flow.
Page 19
V2X – Smart Merging & Lane Change Assist
52%
41%
62%
51% 48% 56%
52%
38%
53%
0%
20%
40%
60%
80%
100%
Total D Segment B Segment
Smart Merging & Lane Change Assist Rating (Top 2)
US
Germany
France
Less than half D Segment respondents think Smart Merging and Lane Change Assist
is a positive feature.
Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Smart Merging & Lane Change Assist feature?
Why did you choose that rating?
• “not everyone is always driving the same speed
limit so it would help a ton with merging” - Mazda 3
• “one of the biggest problems on the roads today” -
BMW 1 Series
• “This will help you to know where vehicles are and
help reduce the danger of blind spots.” - Honda
Civic
• “Offers a beautiful security aspect” – Toyota
Avensis
• “Maybe for novice drivers, risk, insecurity” – BMW
3er
• “Would rather trust the habit of looking over my
shoulder, etc., there are presumably enough
vehicles without V2X and situations that change
too quickly, better to trust your own judgment” –
VW Polo
• “Doesn’t matter to me, but good for drivers who
aren’t confident” – Mercedes C-Class
• Good because it shows that you can change lanes
without causing an accident – Opel Corsa
• “People only rely on the display and not on
common sense” – Ford Mondeo Titanium X“It’s
very useful and reassuring. I suppose, it can
prevent accidents on the ring road” – Nissan Note
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 20
V2X – Smart Merging & Lane Change Assist
Some respondents agree that this feature could be interesting for its warning, but
there are strong concerns regarding its usefulness, effortless and an expected
unpleasant driving. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Smart Merging & Lane
Change Assist feature?
Specifics of Smart Merging & Lance Change Assist (Top 2)
US Germany France
Automatic 60% 57% 54%
Alerting 58% - 65%
Informed - 57% -
Precise 54% 41% -
Additional Value - 54% -
Relaxing - - 54%
Informed - - 54%
Straightforward 53% - -
Useful - - 50%
Secure - 49% -
Effective - 49% -
Safe 44% 46% 59%
Pleasant - - 46%
Effortless 15% - -
Due to the local models, the attributes
differ from country to country ! Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 21
V2X – Traffic Jam Assist
V2X can redirect you away from traffic jams. Vehicles are reporting that they are
stopped or slowed down on a usually fast-moving stretch of road. You are alerted
to the slow down and rerouted - avoiding the back-up altogether.
Page 22
V2X – Traffic Jam Assist
Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Traffic Jam Assist feature?
Why did you choose that rating?
52%
41%
62%
81% 76%
88% 85% 81%
87%
0%
20%
40%
60%
80%
100%
Total D Segment B Segment
Traffic Jam Assist Rating (Top 2)
US
Germany
France
The Traffic Jam Assist feature is well perceived; especially in areas with high traffic
conditions, like in Paris or Cologne, Germany.
• “Routing around traffic is the most important
function of navigation systems in Los Angeles”
- Mazda 3
• “like the early warning. wishes [my] car did that
now, info to make decisions” - Land Rover
Range Rover
• “Less stress, not a must, but good service” –
Ford Fiesta
• “Time saving, alternative routes can be found
quickly” – Fiat 500 Abat
• “Time and energy saving. Possibility to take
another similar and free path” – Peugeot 407
• “It prevents the stress caused by the fear of
being late” – Citröen DS3
• “Based on my own experience with my GPS, I
think that this might send old information. But
maybe this would be better.” - Honda Civic
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 23
V2X – Traffic Jam Assist
While some are less inclined to think Traffic Jam Assist would help reduce distraction,
most expect it would assist in reacting to potential problems and give guidance to
important needs and information. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Traffic Jam Assist feature?
Specifics of Traffic Jam Assist (Top 2)
US Germany France
Additional Value - 86% -
Pleasant - - 85%
Secure - 81% -
Automatic 80% 81% 72%
Informed - 81% 76%
Useful - - 80%
Alerting 77% - 80%
Relaxed - - 78%
Precise 75% 51% -
Effortless 67% - -
Straightforward 58% - -
Safe 56% 73% 80%
Due to the local models, the attributes
differ from country to country ! Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 24
V2X – Pedestrian Alert
V2X-equipped mobile phones can also aid drivers and pedestrians. A pedestrian
using a V2X-enabled mobile phone automatically relays their position to all
vehicles in the area. If that pedestrian crosses an intersection, or walks onto the
road, V2X would alert drivers to their presence.
Page 25
V2X – Pedestrian Alert
59% 59% 60%
32% 33% 31%
59% 63%
53%
0%
20%
40%
60%
80%
100%
Total D Segment B Segment
Pedestrian Alert Rating (Top 2)
US
Germany
France
The Pedestrian Alert feature receives only moderate appeal, especially in Germany.
Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Pedestrian Alert feature?
Why did you choose that rating?
• “because a lot of time pedestrians are
distracted on their phones so they aren't
looking” - Toyota Camry
• “gives you situational awareness of people
on the ground” - Acura MDX
• “This feature might give people to much
comfort and cause drivers to pay less
attention.” - Honda Civic
• “seems like it would be too faulty. need to
devise something at the red light to be more
alerting” - Nissan Altima
• “Helps to avoid unexpected dangers at an
early stage” – VW Passat Varaiant
• “Hardly any traffic participants carry a V2X-
cell phone with them (especially in the
country)” – Renault Clio
• “We should all have it, it should also be the
case for riders” – Peugeot 407
• “It’s a must have. There are too much cases
of pedestrians crossing roads at unexpected
places. Thanks to this feature, it will prevent
bumping into them or honking the horn or
scaring them” – Nissan Micra
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 26
V2X – Pedestrian Alert
Some respondents are concerned the Pedestrian Alert feature would not simplify
vehicle operation or reduce distraction. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Pedestrian Alert feature?
Specifics of Pedestrian Alert (Top 2)
US Germany France
Automatic 64% 43% 63%
Alerting 62% - 67%
Useful - - 63%
Pleasant - - 61%
Relaxed - - 59%
Straightforward 59% - -
Precise 58% 41% -
Effortless 51% - -
Safe 51% 35% 67%
Effective - 43% -
Additional Value - 41% -
Informed - 41% 61%
Secure - 35% -
Due to the local models, the attributes
differ from country to country ! Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 27
V2X – General Feedback
US, 3.43
Germany, 3.68
France, 3.87
Page 28
V2X – General Feedback
67% 64% 69%
81% 86%
75% 76% 75% 80%
0%
20%
40%
60%
80%
100%
Total D Segment B Segment
Overall Rating of Assistance and Warning Features (Top 2)
US
Germany
France
Likes:
The majority of respondents have a favorable opinion of V2X communication and their
surroundings, however some question the reliability and overload of information.
Based on everything you have seen, how would you rate your overall impression of the communication of your vehicle with the surrounding, delivering assistance and warnings?
Based on everything you have seen, how would you rate your overall attitude toward this feature?
What did you love about this technology? B256. What were you less enthused by??
Total: 3,66
• “Time saving for traffic avoidance. Some accidents may be avoided.” - Mazda 3
• “loves the early warning systems , and the ability to make decisions based on the
info - Land Rover Range Rover
• “I thought they were things that everyone needs. They are things that can be
distractions for all of us and this technology helps us pay attention esp. with red
lights and making left hand turns” - Mazda 3
I WANT THIS IN MY CAR
I WOULD NOT WANT
THIS IN MY CAR
Page 29
V2X – General Feedback
The V2X demonstration provides an additional value due to its informative
and secure characteristics, however there are concerns about accuracy and people
are less convinced it provide a pleasant and relaxing drive. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements for the demonstrator overall?
V2X Demonstrator Ratings (Top 2)
US Germany France
Additional Value - 86% -
Alerting - - 85%
Informed 67% 84% 76%
Secure - 76% -
Automatic - 73% 74%
Useful - - 74%
Pleasant - - 67%
Relaxed - - 67%
Straightforward 63% - -
Organized 60% 59% -
At my Fingertips 60% - 80%
Effortless 54% - 76%
Comfortable 53% 68% -
Responsive 53% 62% -
Effective 51% 54% -
Safe 48% 62% 72%
Precise - 46% -
Due to the local models, the attributes
differ from country to country ! Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 30
V2X – Ranking Exercise
These results are significantly influenced by the specific conditions in the different
countries and cities. For example, French participants rated Forward collision
Warning feature as most important.
Of all the concept features, which are your three favorites (please number them 1-3)?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Ranked 1st Favorite Concept Feature
US
Germany
France
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
Page 31
V2X – Likelihood to Purchase
European respondents are most likely to pay an up-price for the V2X technology,
whereas only every second respondent in the US is willing to pay for V2X technology. How likely would you be to consider paying $800 to have all of these features in your next vehicle?
How likely would you be to consider paying $400 to have all of these features in your next vehicle?
48%
30%
62%
38%
58%
33%
0%
20%
40%
60%
80%
Willigness to Paybetween 400$ and 800$
Willigness to Pay 800$
US
Germany
France
Those who answered “probably / definitely would consider” to pay …
Sample size
US: Total=81; D Seg=39; B Seg=42
Germany: Total=37; D Seg=21; B Seg=16
France: Total=46; D Seg=16; C Seg=15; B Seg=15
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