The 13th Power JourneyThe 13th Power Journey Copyright © by Terry Wright 2016
VisitBritain’s Social Media Journeythe long social …...VisitBritain’s Social Media Journeythe...
Transcript of VisitBritain’s Social Media Journeythe long social …...VisitBritain’s Social Media Journeythe...
VisitBritain’s Social Media Journeythe long social media journey to get
there!
Justin Reid – Head of Digital and Social Media
Adriana Conte – Social Media Programme Manager
D i g i t a l M a r k e t i n g
• Websites
• Campaign
• eCRM
• Content Distribution
• Retail
• SOCIAL MEDIA
Steady progression
0
2
4
6
8
10
12
14
16
18
2003 2004 2005 2006 2007 2008 2009
Millions
Bigger picture
0
2
4
6
8
10
12
14
16
18
2009
Visitbritain
Bigger picture
0
50
100
150
200
250
300
2009
Visitbritain
Trip Advisor
Bigger picture
0
200
400
600
800
1000
1200
1400
2009
Visitbritain
Trip Advisor
Expedia
Bigger picture
0
5000
10000
15000
20000
25000
2009
Visitbritain
Trip Advisor
Expedia
Bigger picture
0
100000
200000
300000
400000
500000
600000
2011
Visitbritain
Expedia
Trip Advisor
A Year of Discovery in 20 minutes!
• YouTube / VisitBritain.tv
• Flickr
VisitBritain’s Video Channels
• www.visitbritain.tv and YouTube between them delivered over 5 million views last year
Flickr
Flickr
• 6,000 images with over 120k All Time views of photos on our Flickr Account
• Over £200k saved
• Over 250 photography ambassadors
• These fantastic images been viewed over 50 million times!
The Next Big Step…
• Facebook isn’t getting smaller
• Geo-Location is getting bigger
• Combine the two…
Why Facebook Places?
0
100000
200000
300000
400000
500000
600000
Registered Users
Gowalla
Why Facebook Places?
0500000
100000015000002000000250000030000003500000400000045000005000000
Registered Users
Gowalla
FourSquare
Why Facebook Places?
0
100000000
200000000
300000000
400000000
500000000
600000000
Registered Users
Gowalla
Foursquare
How does it work?
• 10,000’s of Places already set up in Facebook, including yours!
• Tourism filter produces 500 Places…and counting!
• 100% crowd sourced
7 steps to get you started!!
1. Register, claim, merge and send us your details.
2. Alert your Fan Page to Like
LoveUK, check-in, comment, Like it, share it. 3. Notify your
eCRMcustomers.
4. Encourage all customers to check-in upon entry / supply POS material.
5. Add to website, and/or other digital platforms, e.g. Twitter, blog,
etc.
6. Incentivise your customers where possible, e.g. discounts with check-ins.
7. Keep in touch with us to
monitor your progress and share success.
Facebook Deals
Effect for Love UK ?
2010 prediction was….
09000001800000270000036000004500000540000063000007200000
81000009000000
2010
VisitBritainSweden
VisitBritain USA
VisitBritain TV
Yahoo
Social Media
How did we do?
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
2010
VisitBritainSweden
VisitBritain USA
VisitBritain TV
Yahoo
Social Media
VisitBritain & Social Media
Questions