ELEKTRONIKSASI PENCARIAN BUKU PADA PERPUSTAKAAN STIA-LAN MAKASSAR
Visit Seattle CONFIDENTIAL STIA Subset - Transient October YTD Occupancy Comparison STIA Subset -...
9
Visit Seattle CONFIDENTIAL STIA Subset - Transient October YTD Occupancy Comparison weekend month 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0% 65.0% 60.8% 58.6% 59.4% 56.1% 57.0% 52.2% 5 Yr Avg 2014 2015 STIA Subset - Transient October YTD ADR Comparison weekend month $0.00 $50.00 $100.00 $150.00 $200.00 $250.00 $209.40 $212.25 $195.51 $197.50 $161.44 $165.04 5 Yr Avg 2014 2015 STIA Subset - Transient October YTD RevPAR Comparison weekend month $127.3 $124.43 $116.07 $110.75 $94.14 $88.00 5 Yr Avg YTD 2014 2015 Source: Smith Travel Research (5 Yr. Avg. 2010-2014) STIA Transient Occupancy, ADR and RevPAR Comparison Month & Weekend
-
Upload
shanon-richards -
Category
Documents
-
view
231 -
download
2
Transcript of Visit Seattle CONFIDENTIAL STIA Subset - Transient October YTD Occupancy Comparison STIA Subset -...
Visit Seattle CONFIDENTIAL
STIA Subset - TransientOctober YTD Occupancy Comparison
weekend
month
30.0
%
35.0
%
40.0
%
45.0
%
50.0
%
55.0
%
60.0
%
65.0
%
60.8%
58.6%
59.4%
56.1%
57.0%
52.2%
5 Yr Avg 2014 2015
STIA Subset - TransientOctober YTD ADR Comparison
weekend
month
$0.0
0
$50.
00
$100
.00
$150
.00
$200
.00
$250
.00
$209.40
$212.25
$195.51
$197.50
$161.44
$165.04
5 Yr Avg 2014 2015
STIA Subset - TransientOctober YTD RevPAR Comparison
weekend
month
$127.31
$124.43
$116.07
$110.75
$94.14
$88.00
5 Yr Avg YTD 2014 2015
Source: Smith Travel Research(5 Yr. Avg. 2010-2014)
STIA Transient Occupancy, ADR and RevPAR ComparisonMonth & Weekend
Visit Seattle CONFIDENTIAL
Competitive SetSmith Travel Research I October 2015 vs October 2014
Occupancy Average Room Rate RevPAR
Segment 2015 2014%
Change 2015 2014%
Change 2015 2014%
Change
Portland Central City
85.8 86.3 -0.6 188.98 173.37 9.0 162.12 149.69 8.3
Bellevue Eastside 74.1 73.2 1.2 191.80 179.51 6.8 142.07 131.46 8.1
Seattle TIA 84.4 84.2 0.2 194.05 183.12 6.0 163.75 154.25 6.2
Vancouver Downtown
77.4 72.5 6.8 144.48 145.41 -0.6 111.87 105.42 6.1
Source: Smith Travel Research
Visit Seattle CONFIDENTIAL
Competitive SetSmith Travel Research I October YTD
Source: Smith Travel Research
Occupancy Average Room Rate RevPAR
Segment 2015 2014%
Change 2015 2014%
Change 2015 2014%
Change
Portland Central City
82.8 82.2 0.7 181.98 161.25 12.9 150.70 132.55 13.7
Seattle TIA 84.9 83.9 1.2 204.88 188.55 8.7 173.86 158.15 9.9
Bellevue Eastside
78.0 78.8 -1.0 190.35 176.60 7.8 148.48 139.18 6.7
Vancouver Downtown
79.7 76.1 4.7 161.45 163.01 -1.0 128.68 124.07 3.7
Visit Seattle CONFIDENTIAL
*City collections are booked to the month for which they were collected (not collection date)
**As of 11.30.15, October Outstanding: Executive Hotel Pacific, Grand Hyatt, Hotel Max, Hotel Vintage Park & Warwick Hotel.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2015 YTD
Total2015 Budget
Total Variance
City Collection
s*
$503,586
$506,328
$608,665
$540,283
$515,331
$3,441,831
$4,078,395
$4,846,612$5,422,68
0$6,122,594
**$7,270,937 $7,113,164 ($157,773)
October YTD Collections
Visit Seattle CONFIDENTIAL
October YTD Expenses
$317,183
$6,040,302
$146,654
$91,440
$213,369
$81,269
$16,667
$364,053
Administration
Advertising
Fams, Sites, Press trips
Market Research Marketing
Partnerships
Client Events/Sales Missions
Operating Expenses
Special Events
Photography
Total Expenses: $7,270,937
Visit Seattle CONFIDENTIAL
Arrivals With First Intended Address of WA StateApril 2015 YTD
December 2013 YTD
Korea
Japan
United Kingdom
Germany
France
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000
13,645
16,373
17,942
9,860
5,844
9,128
11,687
11,360
5,431
3,291 2014 2015
Arrivals To SeattleChina
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
35,621
18,253
2014 2015
Source: U.S. Department of Commerce, Office of Travel and Tourism Industries
Visit Seattle CONFIDENTIAL
Media Value ReportOctober 2015 YTD International Advertising Equivalency
*Includes generated and non-generated revenue
China France Germany Japan Korea UK Various Total$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
12498176
$3,022,069 2019695
10621595
3600572185611 1378947
32086150
Jan-Oct 2015
Media
Valu
es
(USD
)
Visit Seattle CONFIDENTIAL
Inbound/Outbound ActivitiesVisit Seattle Tourism Development
October Tourism Development Activity
InboundIn October, the Tourism Development team hosted 18 inbound travel trade and media FAMs with 92 attendees from China, Hong Kong, Korea, France, Germany, UK, Australia, Brazil and USA.
OutboundGerman Mission: October 5-9, 2015Visit Seattle hosted a series of client events in Munich, Hamburg and Frankfurt, focusing on entertaining VIP clients and also educating front-line sales staff who are most commonly influencing German consumers in their travel plans. Chef Ethan Stowell, Ilse Harley, General Manager of the Four Seasons Seattle Hotel (Visit Seattle board member), Steve Warner, President & CEO of Washington State Wine (Visit Seattle advisory board member), and the Port of Seattle joined Visit Seattle on the trip. Visit Seattle hosted over 175 clients during the week.
Visit Seattle CONFIDENTIAL
Monthly Activities & Website Analytics
• VISITSEATTLE.tv went live on 9/14 with the launch of Seattle First Takes, quickly followed by Sounds by the Sound. October had 64,103 monthly unique visitors which was the first full month of the campaign.
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
0
40,000
80,000
120,000
160,000
200,000
86,604 83,040102,768
83,586
101,371108,765
121,460
114,764104,014
79,394
85,59090,835
109,112105,559111,982
113,714
159,502
117,730
120,137
143,724
20142015
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
24,237 20,97127,102
13,395
4,399 4,849
3,808 14,030
39,007 39,308
30,357 32,18029754
64103
2DaysinSeattle.com (2014)visitseattle.TV (2015)
