Lundbeck - Bring your customers closer

Lundbeck is offering you the opportunity to invite and accompany your KOLs and other customers to Lundbeck’s impressive headquarters in Copenhagen to learn more about the city, “danishness”, Cipralex and the culture of Lundbeck itself.

To make it easy for you, we’ve broken it down into the . . .

10 good reasons to visit to Copenhagen

Reason # 1Visit the source of CNS research

Let the Cipralex and Lundbeck story, engage your KOLs and other customers. Our exciting background and huge investment in research and development are best understood on-site.

Reason # 2 Join lectures with leading scientists and KOLs

We can arrange for Lundbeck senior people or international KOLs to give an engaging Cipralex lecture. You could also choose to bring one or two of your local KOLs to speak about Cipralex. A visit to one of these lectures will update you and your customers with the latest key information and knowledge, and expand your professional network.

Reason # 3 Experience the Lundbeck village

The Lundbeck headquarters.Form a small village, which impresses people wherever they come from. We will be happy to organise a tour of the facilities, including a visit to the plant.

Reason # 4Make your professional network even stronger

A visit to Lundbeck HQ will connect you more closely to your guests – professionally and personally. This way your customers will experience the special Lundbeck culture and meet the scientists behind Cipralex and future products.

Reason # 5 Help your customers understand modern drug development

At Lundbeck HQ, we can give you and your customers an interesting introduction to the efforts connected to modern drug development. Where does it all start? Why does it take so long to develop a new drug? Why is it such a big investment? Some of Lundbecks leading experts tell the story and answer all the questions. We can also offer you to visit the research laboratories.

Reason # 6Because Danes are the happiest people in the world

Is it true that blondes have more fun? Foul weather and high taxes are certainly not enough to put Danes off their beer. Research shows that Danes are the happiest people on earth. Is it the herring? Or the fact that it has the world’s smallest gap between rich and poor? It may be connected to the very Danish concept of “hygge” or cosiness, which makes the living very good indeed.

Reason # 7 Because its closer to Sweden than the rest of Denmark

Every country should have an amazing feat of engineering. Denmark’s is the Oresund bridge, a mighty bridge and tunnel connecting Copenhagen to Malmø in southern Sweden. The 30-minute journey itself is spectacular and at the other end, the city of Malmø is worth a day trip for the shopping and restaurants and so that you can say that you went to Sweden too.

Reason #8Because even Shakespeare loved our castles

Elsinore castle is famous for being the location of Shakespeare’s tragedy, Hamlet. In real life, it’s called Kronborg and is located a short train ride from Copenhagen. A UNESCO World Heritage Site, Kronborg is just one of the many fabulous castles in the region, many of which are also located in the city center.

Reason # 9Because stunning architecture is best seen from a boat

All the best cities have stunning harbour front architecture; Sidney, Hong Kong, Stockholm and now Copenhagen. The harbour-building buzz started with the Black Diamond – an ominously dark extension to the National Library and was followed by the spectacular Royal Opera and the Playhouse across the harbour. All of these gems can be easily seen by water taxi, harbour bus or boat tour.

Reason # 10Danish Design – pure and simple

“The form of an object follows its function.” So said the godfather of Danish design, Kaare Kliint and began the legacy of pared-down, simple and functional Danish design. Arne Jacobsen, Poul Henningsen, Verner Panton, Bang and Olufsen are just a few names from the Danish design old-guard and the city is a hotbed of new talent and a hotspot for design aficionados and collectors globally.

The original Fritz Hansen Egg™ Chair designed by Arne Jacobsen

Programme for HQ visitsLundbeck HQ can offer you a half day Cipralex event with lectures and site visits. The programme could include:• Lundbeck’s history• Escitalopram - the first ASRI discovery and preclinical profile• The role of escitalopram in optimal treatment

SpeakersSenior people from Lundbeck HQ are ready to cover the above topics. However if you would like an International KoL or one of your local KoLs to give a speech this can be arranged.

We can also arrange guided tours for small groups to:• The production facilities• The research labs

Your investment

Lundbeck HQ will cover the cost for internal speakers as well as coffee, tea and lunch. Your investment is the costs for:• Flights• Accommodation• Transfers• International speakers

Please contact The Cipralex Brand team for booking or if you have any further questions.