Visit Ljubljana: selling unique experiences

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Transcript of Visit Ljubljana: selling unique experiences

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November 12, 2014Online shop of experiences1

Introducing Ljubljana2

The Ljubljana classicsThe dragon city: walk among uniqueness A relaxed capital with a bit of alternative vibeRomantic city with "love" written in its nameScenic settings, amazing viewsLively with creativity and countless eventsPhoto : Ale Frelih3

Ljubljana's value proposition 2015Lonely Planet: 2nd on the Best in Europe 2014 listEuroTest: 3rd most affordable European city break destination#TasteLjubljana: an undisputed culinary boomGreen Ljubljana: European Green Capital 2016Photo : Frankie Thompson, Travelettes blog4Selling experiencesWhat are experiences ? Activities people are already looking for & love to do.

3 steps:Integration: crowdsourcing the experience providersContent: presenting experiences as attractive as they really are Sales point: analysis of the selling and booking processes, development of an online shopShopping for experiences

Shopping for experiences

Shopping for experiences

Shopping for experiences

Shopping for experiences

Guided city toursPhoto : Dunja Wedam11

Boat cruises along the Ljubljanica riverPhoto : B. Jake & S. Jeri12

Day trips: Postojna CavesPhoto : Postojnska jama, d.d.13

Experiencing the Roman EmonaPhoto : M. Pavek14

Day trips: Bled, Piran, Maribor Photo : Franci Ferjan, www.slovenia.info15

Cook Eat Slovenia culinary workshopPhoto : Cook Eat Slovenia16

SUP on the Ljubljanica river17Where are we currently?Experiences: Variety is increasing as new programmes are being added.Integration: New providers are joining the project.Content: Digital Tourism Think Tank 2013 award: we seem to be on the right track.Sales: are rising constantly.#DTTAward 2013

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Sales statisticsDay trips and organized activities summer season (1 May 30 Sept)

No. of experiencesNo. of experiences/ dayExperiences sold2009135.5687201342111,746201452141,839The road so far: milestones2006-2014: requests via web formsSeptember 2012: responsive website, availability on all screen sizesOctober 2014: booking engine & online shop selling:

city tours, day trips & organized activities, Ljubljana Card, hotel package deals (coming soon)

Where are we now?Challenges for us & added value for customers:improvements to the user experienceincreased quality control a more pro-active approach

Goals / we want to: be THE city for discovering Slovenia (our strategy) be THE hub for unique experiences (in reality)

Thank you!23