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VisitBritain’s Social Media Journey there! Justin Reid – Head of Digital and Social Media Adriana Conte – Social Media Programme Manager
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Presentation by Adriana Conte, Social Media Manager at the E-Tourism Africa Summit 2011 in Cape Town
Transcript of Visit Britain
VisitBritain’s Social Media Journey there!
Justin Reid – Head of Digital and Social MediaAdriana Conte – Social Media Programme Manager
VisitBritain’s Social Media Journey there!
Justin Reid – Head of Digital and Social MediaAdriana Conte – Social Media Programme Manager
Digital Marketing
• Websites• Campaign• eCRM• Content Distribution• Retail
• SOCIAL MEDIA
Steady progression
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A Year of Discovery in 20 minutes!
• YouTube / VisitBritain.tv
• Flickr
VisitBritain.tv
• On course for over 7 million views in 2011
• Brought in over £90k in NGF in this f.y. alone
• Partner channels for Wimbledon, Rad Ed, Jersey, Museum of London, National Trust, Society of London Theatre, The New Forest, Welcome to Yorkshire, Isle of Man, Windsor, Cornwall, Hampshire
• The digital voice for SME’s in the UK
Flickr
Flickr
• Over 120k All Time views of photos on our Flickr Account
• Over £200k saved
• Over 300 photography ambassadors
• These fantastic images been viewed over 50 million times!
Multi-language
The Next Big Step…
• Facebook isn’t getting smaller
• Geo-Location is getting bigger
• Combine the two…
Why Facebook Places?
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Why Facebook Places?
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Why Facebook Places?
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10,000’s of checked-in Places on Facebook
CMSAll Places, no VB editorial control
Top 50 UK Places
VB editorially chosen Top 50 to launch
Growing to Top 500 and upwards
Rankings 100% driven by # of check-ins, taken from content in CMS
How does it work?
7 steps to get you
started!!
1. Register, claim, merge
and send us your details.
2. Alert your Fan Page to Like
LoveUK, check-in, comment,
Like it, share it. 3. Notify your eCRM
customers.
4. Encourage all customers to check-in upon entry / supply POS material.
5. Add to website, and/or
other digital platforms, e.g. Twitter, blog,
etc.
6. Incentivise your customers where possible, e.g. discounts with check-ins.
7. Keep in touch with us to
monitor your progress and
share success.
Best Way? Inspiration with Geo-location to drive Commercial
What’s Top What’s Nearby What’s Hot What Can I Buy
Next Up Facebook Deals
Effect for Love UK ?
2010 prediction was….
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VisitBritainSwedenVisitBritain USA
VisitBritain TV
Yahoo
Social Media
How did we do?
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VisitBritain TV
Yahoo
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VisitBritain & Social Media
Questions
![Phonetic drill Task 1 Task 2 Task 3 Task 4 [ı] Britain, visit, visit Britain, with, think, building, it, is, this, this is, Westminster, British, bridge,](https://static.fdocuments.net/doc/165x107/56649ca85503460f9496a8c4/phonetic-drill-task-1-task-2-task-3-task-4-i-britain-visit-visit-britain.jpg)