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    Directors Note

    Dear All,

    I am delighted to present to you VISIONARIOSthe 1st Annual Consulting Magazine launched by XLRI. The theme for

    this inaugural edition is Roadmap for Sustaining Indias GrowthStory, given the fact that the Indian economy has

    slowed down in the last two years.

    India does have serious challenges to overcome. The annual GDP growth has slowed down in the last quarter, to4.4%, consumer price inflation is high, and the current-account and budget deficits last year were too large. One often

    reads articles detailing about Indias poor infrastructure, excessive regulation, slow-growing manufacturing sector,

    sub-optimal health and social development indicators and a growing workforce that lacks adequate education and

    skills.

    These institutional and systemic deficiencies must be addressed if the Indian economy has to be on a sustainable

    growth trajectory whilst ensuring that all sections of the society benefit from the fruits of economic growth. However,

    it is a bit worrying that many of the deficiencies have existed for decades despite the best efforts of government, non-

    governmental and private sector institutions.

    In part, Indias slowdown is reflective of the substantial fiscal and monetary stimulus that its policymakers, like those

    in all major emerging markets, injected into its economy in the aftermath of the 2008 financial crisis. The resulting

    growth spurt led to inflation, especially because the world did not slide into a second Great Depression, as was

    originally feared. However, it must be admitted that the government could have acted more swiftly and concurrently

    undertaken a slew of modest and ambitious reforms thereby precluding the general sense of despair prevailing

    amongst the public at large.

    What should industries, leaders and strategists do when faced with a long period of slow-down? How does a

    downturn impact established and budding managers? What are the strategies that organizations should adopt in the

    face of policy paralysis and still ensure profitability? Through this management conclave consisting of eminent

    personalities from the corporate, government and academia we shall strive for possible answers to these crucial

    challenges and determine how to a develop a Roadmap for Sustaining Indias Growth.

    I hope that this endeavor is well received by the academia and the industry alike, and provides encouragement for

    more attempts in this direction in the future.

    E. Abraham, S.J. Ph.D

    Director

    XLRIXavier School of Management

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    Editorial

    If one does not know to which port one is sailing, no wind is favorable.

    -Lucius Annaeus Seneca

    The most essential element of strategy formulation is having a vision for the entity in question. It is being

    able to see beyond the immediate pitfalls and challenges and put the long term objectives of inclusive

    growth and sustainability.

    India today stands at a peculiar crossroads, where on the one side its shining past decade beckons it to carry

    forward the flaming torch of growth, on the other a gloomy looking future looms, should it not get its act

    right. An adversity they say is the best time for course correction. But for that it is imperative to look within

    and mark out the fallacies that we committed on the way and to take a long term and holistic view of the

    best way forward.

    With this intention of reflecting on the current situation and ideating towards possible solutions for the

    same, CRUX has come up with the first edition of the XLRI Annual Consulting Magazine: VISIONARIOS. It is

    an endeavor on our part to create a platform for enthusiasts across a wide spectrum to pour in their ideas

    on this raging debate that engulfs the nation.

    Through this magazine, we hope to be able to bridge the gap that we believe currently exists between

    classroom study and the mechanics of reality; and continue to keep coming up with important and relevant

    topics each year.

    Happy reading!

    TEAM CRUX

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    Contents

    ABOUT CRUX 1

    INDIA -TOWARDS A SUSTAINABLE TOMORROW 2

    SUBSIDIES IN INDIA: THE PATH AHEAD 6

    ROLE OF INDIAS DEMOGRAPHIC DIVIDEND IN SUSTAINING INDIAS GROWTH 13

    KEEPING IT SMART AND SIMPLE 19

    MADE IN INDIA-IPAD: TURNING A DREAM INTO REALITY 21

    NORTH- EAST INDIA: THE NEW FRONTIER FOR SUPPLY CHAIN MANAGEMENT 24

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    About CRUXWith the spirit of Magis and a motto of ever greater-ever better, CRUXConsulting and Research

    Undertaking @ XLRI is the exclusive committee for consulting on campus.

    Our Vision: To promote XLRI as a premiere consulting destination

    Our Objectives:

    To promote and hone basic consulting skills at XLRI and within management student community at large.To offer consultancy and research services to interested startups, organizations and voluntary bodies;

    leveraging upon XLRIs capable student base, access to knowledge resources and faculty expertise.

    To partner with consultancy and research firms for on and off campus branding with a view of developinglong- term fruitful relations between XLRI and the world of consultancy.

    Our Activities:

    DRISHTIKONNational Level Paper Writing Competition that sees participation from topB-Schools across the country

    Y NESHUUnique simulation challenge for XLRI students lasting a week (Senior +Junior batch - BM & HR, Foreign exchange students)

    GNITIOInter B-School strategy game. An event which will test your analytical skills,logical acumen & mettle.

    ORIONFlagship Case Competition

    120 teams participated from top B-Schools

    C SE LE GUECase study sessions conducted by professional consultants, senior students

    and industry expertsSTR TEGIKONCRUX's flagship event in Ensemble, one of the biggest B-School fests ofIndia, which saw participation from 175 teams last year

    CRUX DVISORY SERVICESBold new approach to promote industry-student interaction. Facilitatestudent teams working on live projects

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    India -Towards a Sustainable TomorrowSaurav Kumar Das

    Shaadab Bakir Zafar

    ndias growth story over the last two decades

    has been rather impressive owing to sweeping

    structural reforms that have opened up the

    economy and introduced competition into a

    myriad of sectors that had been perpetually

    plagued by public monopolies. However, the

    pressure put on the various resources owing to

    rapid economic growth coupled with the impact

    of a weak global environment have been majorly

    responsible for the stifled growth in the economy.With inflation creeping towards the 8% mark and

    Index of Industrial

    Production (IIP) down in

    the dumps, it is but

    obvious that the

    resilience of the

    Indian economy is

    being questioned

    by investors.

    Unfortunately,lackadaisical

    government policies and restrictive practices are

    serving as deterrents for the economy to spring

    into a growth trajectory. The people at the helm

    of the affairs must adopt dynamic policies to

    sustain the economic transformation required for

    India to address its socio-economic challenges.

    We would focus on a few roadblocks which can be

    converted into actionable objectives while

    charting out a roadmap for sustainable growth.Dynamic Reform Policies

    Lets admit it; the nations growth at the dawn of

    the current decade was severely dented by a

    policy paralysis that gripped the government.

    Since then the policymakers have done their bit to

    salvage the scenario through a flurry of measures

    to break the policy logjam including fuel price

    reforms, opening up of multi-brand retail and the

    current spate of financial reforms under one Mr.

    Raghuram Rajan. But these sudden spurts ofrenewed impetus on reforms wont be of much

    utility in taking the nation towards sustainable

    growth.

    It is high time that the government decided to

    liberalize foreign investment in keys areas and

    restructure the taxation system. Retail trade and

    the agricultural sector have to be liberalized to a

    great extent to further augment the massive

    employment potential in these sectors. Expansion

    of the services sector has been a key growth

    driver for our economy. There is an urgent need

    to liberalize the policies in the services sector and

    more importantly bring about sweeping reforms.

    Inclusive Growth

    India has been since times immemorial a crucible

    of socio-economic and cultural diversities. When

    we talk of inclusive growth from a holistic

    perspective it is a much greater challenge than

    what it might seem at first sight. It calls for

    persistent investment in both people andprocesses, starting from healthcare, education,

    employment generation to other social welfare

    initiatives with focus on their efficacy as well as

    their efficiency. Even though the poverty in

    absolute terms is declining marginally, the

    economic divide is widening as we speak. We face

    a certain dichotomy on the policy front as well

    owing to the socio-economic inequalities between

    a fast-evolving technologically savvy neo-urban /

    semi-urban community and the neglected ruralcommunity, constituting a vast majority of our

    demography. Cities evolved out of villages and

    villages from small settlements. Coming from well

    do to backgrounds, we enjoy all the vagaries of

    city life; not just the roti, kapda aur makaan, but

    even the privilege of good education, big-screen

    entertainment, excellent transportation facilities,

    malls and parks, airports and what not. Our reality

    is all but a distant dream for people living in some

    of the remotest villages in the most backward

    areas of the country, untouched by technology.

    I

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    The government is hardly at the liberty to ignore

    the communities that produce what we eat,

    weave what we wear and build the structures

    where we stay in. We should gracefully accept our

    collective responsibility in uplifting them socially

    and economically, to get them at par. Only then,can we proudly say that India, in its entirety is

    moving towards economic growth.

    There also exists a stark geographical variation in

    the economic development. The success of the

    Gujarat model of development has been largely

    attributed to a good governance system. In fact

    the sustained growth coupled with a favorable

    investment environment ensured by the

    government, has put Gujarat on the radar of both

    domestic and foreign investors. And its not just

    the Gujarat model, but the economic model

    followed by quite a few other states which if

    replicated across the nation would work wonders.

    For instance, in Kerala there are nine parameters

    based on which a family is classified as below

    poverty line (BPL). Families which lack access to

    four or more parameters, including families with

    an illiterate adult member and a woman headed

    household among others are classified as BPL.

    However, the crux of the matter lies in the fact

    that owing to the massive levels of heterogeneity

    in the socio-economic stratum of each state, a

    single model of development for all States would

    fall flat. The policies developed ought to serve the

    specific problems of each state, which require

    tailor-made responses. The large tribal

    populations of the north-eastern states and the

    likes of Odisha, Jharkhand and Chhattisgarh pose

    quite a complex challenge. Even though they are

    sitting on a treasure of natural resources, amissing common ground between them, the

    industry and policy makers, has led to internal

    strife leaving them high and dry. Lack of job

    opportunities, proper education, infrastructure,

    primary healthcare and many other basic facilities

    have allowed the Naxalities and the Maoists to

    gain their allegiance in waging a proxy guerrilla

    war against the state. This seemingly perpetual

    war has cost the nation dearly in terms of lives of

    people lost/ affected and the sheer financialburden of waging a civil war. Its high time that

    the powers that be put a serious thought in

    finding that common ground to initiate a fruitful

    dialogue. Unless the Indians from the different

    parts of India are not integrated into the social

    identity of India, we would be hard-pressed to

    achieve economic progress.

    Education

    The implementation of the Right to Free

    Education Act has indeed proved to be a shot in

    the arm for increasing classroom enrolment

    manifold at both primary as well as secondary

    level, but the question remains how effective is itwhen we consider the finer details. Three years

    after it came into effect, a stocktaking report of

    the implementation of the act across 15 UP

    districts in July 2013 showed that only 27%

    government primary schools fulfill RTE norms

    related with appointment of teachers. As per the

    report, the data which collected from 645 schools

    reflected that 64% schools were deployed for

    non-academic activities. The study further

    revealed that 10% elementary schools were not

    situated within prescribed area while 12% primary

    schools were not suitable for enduring rough

    weather. Besides, drinking water facility was not

    available in 11% schools. The report also said that

    77% government primary schools did not have

    functional toilets for girls while only 19% had

    functional toilet for boys.

    Our concern does not end here. Even with respect

    to higher education a lot needs to be done. The

    education space is fast evolving with theblossoming of several new niche sectors including

    http://en.wikipedia.org/wiki/Literacyhttp://en.wikipedia.org/wiki/Literacy
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    The number of people affected by all

    disasters in India has risen from an

    average of 174 million a year between

    1985 and 1994 to 254 million a year

    between 1995 and 2004. It is

    inevitable that economic development

    will be affected. The trick is to have asustainable growth.

    vocational training, finishing schools and e-

    learning. We face the challenge of aligning the

    higher education system with the evolving skill

    requirements of our economy without

    compromising on social inclusion. The education

    policies should aim at grooming teachingexpertise in key fields, encourage critical thinking

    through research orientation and enhance

    communication skills on a broader level. This

    requires effective evaluation and monitoring of

    progress and enhanced levels of capital

    investment.

    Sustainability

    The economic slowdown that we are witnessing

    today is only partly cyclical. It has got more to dowith the emergence of energy, infrastructure,

    human capital and institutional bottlenecks. A

    return to strong, sustainable growth is an

    overriding necessity to ensure the continued

    progress in tackling poverty head-on and lifting

    living standards more generally. When we talk of

    sustainability what do we exactly mean? The

    standard definition says, Sustainable practices

    are those that meet our needs without

    compromising on the ability of the futuregenerations to meet theirs.

    The impacts of global warming include rise in

    average sea level and ocean heat content,

    decrease in snow cover and ice glaciers, as well as

    extreme weather conditions including long dry

    spells and unpredictable, heavy rainfall. These

    changes result in drop in agricultural yield,

    increased possibility of floods and droughts,

    adverse effect on human health and loss of bio-

    diversity.

    The challenge of sustainability on the resources

    front can be addressed through focus on three

    key aspects: Policy, Education & Technology. Allthree are interlinked and conribute to the overall

    goal of sustainable growth. Education helps to

    overcome the barrier of lack of consumer

    awareness. Increased awareness will affect

    personal choices- lifestyle products, mode of

    transport, even political candidates. We need a

    paradigm shift from our archetypal kneejerk

    reaction after the damage is done, to a more

    proactive one. It is high time that such

    conservation measures are implemented in

    household and communities on a massive scale.

    We might not realize but 90% of the energy used

    by a standard electric filament bulb is wasted as

    heat and only 10% does lighting. Even replacing

    one bulb with CFL lights would save thousands of

    rupees in electricity bill over its life time. We all

    know that virtually every other household device

    as an energy efficient substitute. We just dont

    realize that the initial investment on such devices

    would save us thousands of rupees in the long run

    and more importantly save the future generations

    a life of misery.

    Rigid Bureaucracy & Corruption

    Against all odds, irrespective of the market

    scenario, corruption has been deeply entrenched

    in the Indian bureaucracy since as long as one can

    remember. The total money lost in corruption is

    an astounding 17% of Indias GDP. We do have a

    RTI Act to bring about a sense of accountability,

    but it treats just the surface issues rather than theunderlying causes. Though a majority of

    corruption takes place in state-run institutions, it

    is slowly percolating to other sectors as well. One

    of the fundamental reasons of corruption in

    countries like India, Pakistan, Bangladesh, etc. is

    the salary structure of the government

    employees. It has been a silent observation that

    competent & highly skilled people are in general

    discouraged to join government sectors. This is

    attributed to the mindset that firstly, thegovernment sectors dont value his skills as much

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    as a corporate entity would and secondly his

    growth opportunities are stifled by the

    reservation system. So, the candidates entering in

    public sectors are not competent enough and

    even if they are, they arent remunerated well

    enough, preferring nefarious shortcuts to earnmore money.

    The strategy to tackle corruption in India would

    have to be two pronged. Firstly draw the best

    minds in the country to take charge of some of

    the most important positions as policymakers and

    implementers who really drive the growth story

    on the ground. Secondly, to satiate the hunger for

    more money in the bureaucracy by defining

    performance metrics in line with the long term

    growth strategies of the enterprises & then linking

    pay to performance. This may not change the

    scenario immediately nor will it completely make

    the system corruption free. But it would be a shot

    in the arm for the younger generation to take up

    government jobs as their skills and services will be

    valued and over a longer term the objective will

    be growth and welfare. Over a period of time, we

    would gain economic benefits to offset the bribe

    money which is currently lost due to corruption.

    In conclusion, we see a certain inexplicable

    paradox in the emerging growth driver trends.The challenges India faces are more hard-hitting

    owing to the size and population of the country,

    catered to by antiquated infrastructure. The

    responsibilities shouldered by the regulators, the

    utilities and the policy makers are seemingly more

    onerous. To project a sustainable growth model,

    we must urgently address the issues of resource

    constraints and climate change. Its not just India,

    in the wake of the not so subtle ways in which

    nature has reprimanded us to respect our

    environment, the world at large is moving

    towards environmentally sustainable channels of

    growth. We have to collectively embrace growth

    strategies that aim to turn the mutual trade-offs

    between economic development, social justice

    and environmental concerns into a synergistic

    developmental apparatus.

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    Subsidies in India: The Path AheadParidhi Jain

    Pranav Primlani

    Rahul Sapru

    Rahul Seth

    Abstract

    The paper focuses on the role of subsidies in India, taking a stand in favour of targeted subsidies. We

    examine the kinds of opposition mounted against subsidies as well as the history of these resistances.

    Subsidies in 2 different sectors are then focused upon- agricultural and sector and petroleum sector- chosen

    for their enormous fiscal impact on the Indian state and their substantive and psychological impact on its

    polity. A conclusion is reached in favour of retention of subsidies, provided they are targeted and not across

    the board.

    subsidy is a form of financial or in kind

    support extended to an economic sector

    (or institution, business, or individual)

    generally with the aim of promoting beneficial

    economic and social outcomes.

    Subsidies are designed to overcome deficiencies

    in the market, support disadvantaged sections of

    society, and positively distort activities such as

    pushes towards renewable energy, recycling and

    agricultural set-asides. Simply put they represent

    an attempt by Governments to control the

    behavior of individuals, businesses and larger

    groups by offering or exacting economic

    benefits/taxes.

    The resistance to subsidies is of two kinds-

    1. The Neoliberal/libertarian/monetarist

    resistance All marginally differing ideologies are

    concur on one basic fact that the states

    interference in the lives of its citizens should belimited to national security, securing private

    property & enforcing contracts. All other forms of

    government intervention regulations, subsidies,

    tariff barriers etc are detrimental to the efficient

    functioning of the market. This outlook holds

    currency in the major drivers of economic policy

    in the world todaythe US Treasury, the IMF, the

    World Bank and the WTO.

    2. The Alternative Interventions resistance The

    necessity of government regulation/intervention

    is acknowledged but subsidies are considered the

    wrong instrument for this intervention. This

    school of thought has a great many proponents

    among the Left. It is necessary, however, to take a

    more nuanced approach with regard to this

    school of thought. This is because there are

    several prominent economists Jean Dreze(the

    brain behind NREGA as well as the recent Food

    Security Bill) and Amartya Sen, who maintain that

    while subsidies are theoretically an inefficientmeans of fighting inequality, in the world as it

    exists today, subsidies are an essential instrument

    in achieving a modicum of distributional justice.

    Our hypothesis is this: that for a developing

    country like India, which ranks very low on the

    HDI, targeted subsidies are essential for

    preserving both the economy and the social fabric

    of India. Our premise is that the former cannot be

    sustained without the latter. We believe that a

    large proportion of the subsidies that are

    currently provided are not at all efficacious due to

    a lack of or incorrect targeting or embezzlement.

    Just because, however, that the mechanisms in

    place in India for delivering these subsidies are far

    from efficient, this does not imply that the very

    notion of targeted subsidies is flawed.

    We now propose to examine subsidies in the

    Petroleum and Agriculture sectors.

    A

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    Petrolium Sector

    The chorus to do away with subsidies has become

    deafening in the past few years. The issue of the

    alleged under-recoveries of the OMCs is raised

    ad-nauseum in numerous World Bank and

    Government of India reports. Before we examine

    this issue, a short background to the pricing of

    petroleum products in India might be helpful.

    In 1977, still reeling from the shocks of the OPEC

    oil crisis of 1973, the Indian government

    instituted an Administered Price Mechanism

    (APM). Under the APM, prices in the petroleum

    sector are controlled at all four stages,

    production, refining, distribution and marketing

    on the cost-plus principle (compensating costs + a

    mark-up).

    The disadvantages of this mechanism in

    particular, and with cost-plus pricing mechanismsin general were manifold-

    1. Since companies recovered all their costs (and a

    fixed profit) regardless of performance/

    investment, the incentive to perform reduced

    significantly.

    2. As PSUs held monopoly over all stages of

    production of petroleum products, investments

    and outputs were centrally mandated. The entry

    of private firms expedited the need to stimulate

    investment by permitting more substantial

    profits.

    3. Cost-plus formula in private firms encourages

    gold plating of the plant and artificially inflates

    costs, leading to a drain on the taxpayer.Recognizing these and other lacunae,

    Government of India, abandoned the APM in year

    2002 and by year 2004, a new, partially de-

    regulated mechanism was created in which the

    subsidies provided for PDS Kerosene and

    Domestic LPG would be shared between the

    Government and the OMCs. Since the

    government was determined to shield the Indian

    consumer from the fluctuations in oil prices in the

    International market, retail prices of 4

    commodities petrol, diesel, kerosene and LPG

    (Source : OECD/IEA, 2009)

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    were fixed, allegedly at below cost. This led to

    substantial under-recoveries, the burden of which

    was shared by the government and the OMCs.

    By FY 2009, the gross under-recoveries of the PSU

    OMCs on the sale of subsidized Petrol, Diesel, PDSKerosene and Domestic LPG were pegged at .

    1,032.9 Bn.

    Despite shifting some of the burden to upstream

    oil PSUs like ONGC & OIL under the Equitable

    Burden Sharing Mechanism formulated in 2005,

    the OMCs continued to bleed. To mitigate the rise

    in the fiscal deficit, the Government resorted to

    issuance of oil bonds in lieu of subsidies. Special

    bonds amounting to . 5,904.0 mn (1.8% of GDP)

    were issued to oil marketing companies andfertilizer companies during FY09 to cover their

    under recoveries. However, these off-budget oil

    bonds merely increased the government debt and

    since these were mainly 5-7 year bonds, many of

    them have been reaching their maturity, further

    burdening the government.

    Despite these and other measures, however, the

    sharp surge in the global fuel prices along with the

    weakening rupee had greatly increased the OMCs

    losses by FY 2012, mainly because of the lack ofprice revision for the sensitive commodities. Also,

    the cash subsidy to OMCs was dispensed after the

    extent of under-recoveries was established; this

    forced the oil companies to borrow in order to

    meet their working capital requirements.

    The issue of under-recoveries has been

    challenged in an insightful paper by Dipankar

    Dasgupta and Tushar Chaterjee. Their primary

    contention is that oil refineries, being multi-

    product firms in the classical sense, cannot

    employ a straightforward cost plus mark-up

    procedure for computing the prices of their final

    products. Different quantities of petrol, diesel,

    kerosene, liquefied petroleum gas (LPG), as well

    as other final products are simultaneously

    produced from a given volume of crude oil and it

    is not obvious what the crude input content of

    each product is.

    The desired price for petroleum products iscomputed taking into account import-related

    costs, which is unjustified since most of the final

    products so priced are produced domestically. It is

    therefore only the imported part of crude oil

    (64.22% - See Table 1) to which these costs should

    be added. This factor, therefore, artificially

    increases the under-recoveries of the OMCs by

    exaggerating their costs.

    Given the relative weightage of import vs

    domestic crude, the average price of a barrel of

    the Indian mix of crude oil ought to be calculated

    by attaching a weight of 64.22% to the import

    price and 35.78% to the domestic price.

    Dasgupta & Chaterjee also propose a pricing

    model based on cross-subsidized pricing

    mechanism for diesel, petrol, kerosene anddomestic LPG which would have relieved the

    central government of its entire subsidy burden of

    1,41,802 crore for FY 2011. In addition, a surplus

    revenue of 35, 986 crore would be gained from

    this sector.

    For this reason, we believe that apart from the

    issue of OMC under-recoveries being greatly

    exaggerated due to a faulty costing mechanism,

    the fiscal deficit issue can be tackled by a suitable

    cross-subsidization scheme like the one suggested

    by Dasgupta and Chaterjee. Removing the

    petroleum subsidy will have a cascading effect on

    the economy, increasing prices of all essential

    commodities. It is not at all clear if this drastic

    Table 1: Estimated Crude Oil Domestic Consumption

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    step, which will harm the under-privileged more

    than any other class, is at all necessary.

    Agriculture

    The advent of neoliberal economic policies on the

    world stage was heralded between 1978-80 bythree major phenomena- Volckers steep hike in

    interest rates, a Conservative political

    wave(Reagan and Thatcher elected to lead the US

    and Britain) and Chinas turn to market economics

    under Deng Xiaoping. This ideology was

    formalized in the Washington Consensus in 1989,

    the three pillars of which are Liberalization,

    Privatization and Deregulation. As part of this

    agenda, the world economic troika

    IMF/WTO/World Bank has been persuadingcountries to adopt these policies ever since. Part

    of the liberalization of trade entails cutting

    subsidies and lowering tariff barriers.

    1. Balance of TradeThe policy of reducing trade barriers is not

    enforced uniformly by WTO. The WTOs rules are

    framed behind closed doors, with no democratic

    oversight whatsoever. The Dispute Resolution

    Body of the WTO is infamous for being

    notoriously biased, controlled by the West. The

    US consistently fails to act on its obligations to

    lower domestic subsidies while the developing

    world is held to strict account and penalized

    harshly for any failure to lower export subsidies or

    import tariffs. The Aggregate Measure of Support

    (AMS) for this sector of Japan and the EU exceeds

    30% of GDP from agricultural sector. In the realm

    of agriculture for example, a global commodities

    crisis has resulted from the forced reduction ofsubsidies to farmers in developing nations, who

    are now expected to compete directly(sans

    meaningful import tariffs) with heavily subsidized

    EU and US Agri-business corporations.

    The agricultural package of WTO on domestic

    support and export subsidies provides forcomplex classification of support and subsidies for

    agriculture, some of which are totally exempt

    from reduction commitments. This classification

    favours developed countries, particularly EEC, the

    US, Canada and Japan, which are able to maintain

    very high level of support for agriculture in the

    exempt category.

    A further reduction in agricultural subsidies in

    India would therefore be disastrous for the Indian

    Economy, making us uncompetitive in globaltrade.

    2. Domestic ChaosDr Vandana Shiva has convincingly exploded the

    myth of the Green Revolution, which increased

    yields of certain crops at the expense of

    decreasing overall productivity of farms and

    increased reliance on High Yielding Varieties of

    crops and fertilizers, thus destroying the essence

    of agriculture in India the self-perpetuation ofthe crop. Farmers are forced to buy seeds from

    Western corporations for each new sowing,

    ruining the sustainability of agriculture, not to

    mention the destruction of soils and the

    groundwater by excessive use of fertilizers. This

    has resulted in an explosion of farmer debt,

    causing farmer suicides to skyrocket (for example

    in Vidharbha, Maharashtra). By further lowering

    subsidies to Indian farmers, we risk destroying the

    little self-reliance they possess and push them

    further into the clutches of Monsanto and its ilk.

    The arguments above might seem to indicate that

    subsidies and liberalization are mutually

    incompatible. It is however interesting to note

    that liberalization in Indian Agricultural sector was

    initially effected through subsidies. The Indian

    government subsidized the purchase of HYV seeds

    and fertilizers by farmers, incentivizing the shift

    from self-renewable agriculture (based on

    internal inputs) to a dependent form (for whichexternal inputs and therefore credits are

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    necessary). It is this sort of pseudo-subsidy, in

    reality a hand-out to EU/US Agri-business that is

    running the agricultural sector.

    The Minimum Support Price regime is the

    predominant form of subsidy provided to Indianagriculture. It is instructive to examine how this

    came about. Norman Borlaugs semi-dwarf HYV

    variety of wheat created an explosion of interest

    from Agri-Business in the US. The World Bank,

    along with the Rockerfeller and the Ford

    Foundations took up the mantle of the evangelists

    of the new religion of GM crops. The setting up of

    various centres International Maize and Wheat

    Improvement Centre (CIMMYT) in Mexico and the

    International Rice Research Institute (IRRI).

    The Dean of one such organization - the Indian

    Agricultural Research Institute, Mr MS

    Swaminathan, is regarded as the father of Indias

    Green Revolution for his tireless work in

    spreading the gospel of GM. His intentions were

    undoubtedly noble and, in the initial years, the

    Green Revolution seemed to be progressing quite

    well. The yields of Rice and Wheat in particular

    increased exponentially and India became self-

    sufficient in terms of these food grains by the1980s. This increase, however, was more due to

    the shift in area under cultivation from pulses,

    oilseeds and other crops to rice and wheat. As

    Ramesh Chand explains, This has created serious

    imbalances in demand and supply of several

    agricultural commodities in the country. On one

    hand, the country is holding more than one-

    fourth of the annual production of rice and wheat

    in public stock, and on the other every fifth Indian

    is underfed even by the standard of minimumcalorie requirement for a healthy and active life.

    Similarly, the country has been facing large

    shortages of pulses and edible oils and has now to

    meet about one-tenth of demand for pulses and

    close to half of the demand for edible oil from

    imports.

    To address this issue the commission on

    agricultural costs and prices increased MSP on

    pulses and oilseeds. However, the tragic fact is

    that regardless of how high the MSPs on thesecrops is set, the government has deliberately

    shied away from implementing the MSP on any

    product properly except rice and wheat. Another

    problem is prices. There was no increase in per

    capita cereal production between 1990-91 and

    2000-01; the increase in stocks resulted entirely

    from decline in per capita cereal consumptioncaused by the steep rise in real prices of cereals in

    this period.

    Besides these, other problems with the MSP

    abound with using the cost of production as a

    basis for MSPs. As noted by Chand, Inefficiency

    gets built into production and farmers do not

    have to bother if growing a particular crop on land

    unsuitable for its cultivation would raise cost of

    production.

    Regardless of demand, regardless of yield,

    farmers blindly began to grow rice and wheat to

    the exclusion of other crops. Naturally Indias

    total production of these two food grains

    multiplied and this was hailed as a miracle. No

    matter the destruction of soils by shifting from

    soil-replenishing polycultures to soil-exhausting

    monocultures, no matter the devastation of soils

    due to excessive use of fertilizers and the

    denudation of the water table due to a neglect of

    local irrigation as opposed to large canals and

    dams.

    Apart from rice and wheat, subsidies also

    perniciously distort utilization of harvests. In

    Maharashtra, the government is offering

    subsidies for liquor production from food grains.As Sachin Tiwale opines, This policy will turn

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    Jowar into a cash crop and divert huge quantities

    of food grains to alcohol production, creating

    scarcity and causing food inflation.(Tiwale 19)

    The big beneficiaries of this so-called subsidy are

    the distillery owners, who happen to be owned by

    the kith and kin of powerful politicians.

    Based on the fifth report of the National

    Commission for Farmers, which highlighted some

    of the aspects of the agrarian crisis gripping India

    today, the government is taking a variety of

    measures to counter these trends. These

    measures, however, seem regressive rather than

    helpful. The Public Private Partnership initiatives

    aimed at creating Farmer Producer Companies

    (FPCs) have been roundly criticized for vesting all

    the control in the hands of corporations while

    concentrating all the risks on farmers.

    It might surprise the reader to know that we still

    do not advocate a roll-back of agricultural

    subsidies or an end to the MSP. We argue for a

    targeted subsidy, which will incentivize farmers to

    improve their lands with a minimal amount of

    reliance on external agents but by relying on the

    materials they have on hand.

    Other options like in-kind subsidies (like therecent National Food Security Bill) as well as the

    UID-based Direct Cash Transfer mechanisms

    might help deliver subsidies in a far more efficient

    manner. The former extends the Targeted PDS

    system to nearly two thirds of the Indian

    population a truly ambitious plan which, even if

    moderately successful would help mitigate rural

    malnutrition and starvation as well as increase the

    utilization of the food grains purchased by the

    government under the MSP. Critics level thecharge of fiscal irresponsibility against the

    government for proposing so ambitious a scheme.

    There have been wild speculations about just how

    expensive this scheme will be with several pundits

    like Ashok Gulati, the Chairperson of the

    Commission of Agriculture Costs and Prices

    (CACP), estimating the cost to be as high as . 6

    lakh crores over the next three years. Dipa Sinha

    points out that Gulati inflates the cost estimate by

    including the investment in agriculture that willbe needed to stabilize production, the investment

    that would be needed in storage and the

    investment that would be needed in

    transportation through railways. How all these

    costs can be solely attributed to the National

    Food Security Ordinance (NFSO) is a mystery. The

    current food subsidy bill is around . 90,000crores. Sinha estimates that with an average

    subsidy of . 20 per kg; the food bill will cost

    about . 1,24,000 crores, around 1.2% of the GDP,

    far below the 3% projected by the media. She also

    points out that the percentage of households

    accessing food grains from the PDS has gone up

    from 28% in 2004-05 to 39% in 2009-10 and 44%

    by 2011-12 despite the expenditure remaining

    constant at less than 1% of GDP. This is because

    the efficiency of the PDS has been steadilyimproving as the leaks in the PDS get plugged.

    New schemes like the UID will lead to an even

    greater efficiency for the NFSO.

    There are several shortcomings in the NFSO as it

    stands its piece-meal nature, the limited

    provisions for women and children and the

    centralization of the scheme being most

    important among them. However, it is a step in

    the right direction since it will optimize the

    existing subsidy provided to the farmers as well as

    extend the PDS-based subsidy to the consumer. It

    is only by improving the system of subsidy that

    exists in our country that we can progress in this

    liberalized world.

    Conclusion

    From our analyses of both the petroleum as well

    as the agricultural sectors, we see that the

    complete rollback of all subsidies would be

    disastrous for the economically weaker sectionsof society. It is unrealistic to expect the present

    inefficient system to continue without correction.

    We strongly advocate, therefore, a turn to

    targeted subsidies focused on cross-subsidized

    pricing across all four sensitive petroleum

    products and, in the agricultural sector targeted

    towards agricultural measures that enhance the

    long-term sustainability of soils and other

    agricultural resources.

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    References

    Chand Ramesh & Philip Linu. Subsidies and

    Support in Agriculture Economic and Political

    Weekly August 11, 2001.

    Dasgupta Dipankar & Chaterjee Tushar.Petroleum Pricing Policy A Viable Alternative

    Economic & Political Weekly. Vol xlvii no 46.

    International Energy Agency . Petroleum Prices,

    Taxation And Subsidies In India. June 2009.

    Khor Martin. The Commodities Crisis and the

    Global Trade in Agriculture. Third World Network

    Peet Richard -Unholy Trinity The IMF,World Bank

    and WTO. Zed Books

    Shiva Vandana. The Violence of the Green

    Revolution. Third World Network.

    Singh Sukhpal. New Markets for Smallholders in

    India. Economic and Political Weekly . Vol - XLVII

    No. 52, December 29, 2012

    Sinha Deepa. National Food Security Ordinance:

    Anything But Expensive. Economic and Political

    Weekly. Vol - XLVIII No. 30, July 27, 2013

    Tiwale Sachin. Foodgrain vs Liquor: Maharashtra

    under Crisis Economic and Political Weekly. May29, 2010 vol xlv no 22

    http://www.business-

    standard.com/article/specials/administered-

    price-mechanism-in-oil-sector-bane-or-boon-

    197052001002_1.html

    https://www.dnb.co.in/IndiasEnergySector2012/

    OilPrice.asp

    http://www.frontline.in/cover-story/it-excludes-

    farmers/article4888083.ecehttp://www.ncap.res.in/contract_%20farming/Co

    ntents.htm

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    Role of Indias Demographic Dividend in Sustaining Indias GrowthNeha Srivastava

    Kiran Banshiwal

    Priyalata Patra

    Pallavi Bhandari

    emographic change in India is opening up

    new economic opportunities. As in many

    countries, declining infant and child

    mortality helped to spark lower fertility,

    effectively resulting in a temporary baby boom. As

    this cohort moves into working ages, India finds

    itself with a potentially higher share of workers as

    compared with dependents. If working-age

    people can be productively employed, Indiaseconomic growth stands to accelerate.

    Theoretical and empirical literature on the effect

    of demographics on labour supply, savings, and

    economic growth underpins this effort to

    understand and forecast economic growth in

    India. Policy choices can potentiate Indias

    realization of economic benefits stemming from

    demographic change. Failure to take advantage of

    the opportunities inherent in demographic

    change can lead to economic stagnation.

    (Source: United Nations, 2009)

    According to the Census 2011, the Indian

    population stands at 1.2 billion with people in the

    age group of 15-59 years as 729 million which isroughly 60% of the whole population. With such a

    large demographic dividend several questions

    arise as to whether India will be able to utilise this

    asset or not and the only way of answering this

    question positively is if this population is skilled,

    educated and finds productive employment.

    Without proper skill building this potential

    working population instead of being economically

    productive will be an economic burden on the

    nation. So far the governments attempts at skill

    building havent been as fruitful as expected. For

    example the NREGA

    One of the ways of enhancing skills and

    harnessing the potential of this population is

    through education.

    Census 2011

    Based on the census data we can see that

    although the literacy rate has gone up over the

    years from 64.8 % in 2001 to 74 % in 2011 there

    still exists a lot of scope for improvement

    especially in certain states like Bihar where the

    factor is as low as 63 %.

    D

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    Unless the government acts up to provide better

    education facilities and not just primary education

    but all improved quality higher education that

    makes the youth employable the potential

    working population cannot be turned to a capable

    working population.

    For implementing these education facilities apart

    from the infrastructure one major concern is

    teachers. The teacher-pupil ratio in India is 38

    which compared to other countries like US with

    13.8, China with 17.7 is very high. (Indian data

    from Indiastat.com, report by WHO published in

    2012 for US China data)

    This factor becomes worse when we move on to

    institutes of higher education where there is anacute shortage of good teachers. With an

    increasing population to support in terms of

    education the government needs to address this

    situation by coming up with innovative solutions

    like e-learning which will help in reaching the

    students in even the remotest part of the country

    providing quality education.

    Another issue that needs to be addressed is that

    of job creation. With an economic slowdown in

    the recent years and an increase in the number ofpotential working individuals there has been an

    increase in the percentage of unemployment.

    This will further reduce the benefit India has in

    terms of its economically productive youth as

    compared to China because the state cannot

    provide enough jobs for this population. A means

    to tackle this problem is through grater

    investment in infrastructure and energy which

    being labour intensive would absorb the large

    proportion of unskilled and unemployed labour.

    Also, use of technology to build innovative

    methods to increase the productivity in

    agriculture which can reduce the migrant labour

    force which leads to unemployment. Apart from

    this investment in strong logistics and storage

    infrastructure will help in reducing wastage of

    agriculture produce. This will encourage

    individuals to work in agriculture as it will be more

    profitable and avoid working in unorganised

    sector.

    There are currently 40 million people employed in

    the unorganised sector. Those who work in the

    unemployed sector typically have few skills and

    consequently, get very poorly paid. Most of them

    hail from relatively poor states like Uttar Pradesh,

    Bihar and Rajasthan.

    Only when proper infrastructure is laid within the

    country will it lead to job creation and in turn

    employ skilled and unskilled labour force.

    Reference:http://www.moneycontrol.com/news/international-

    markets/mecklai-graph-kiwis-jobless-rate-zooms-to-135-year-

    high_780485.html

    Also, when it comes to education it is not just the

    primary education which is sufficient but highereducation which is important for making an

    individual employable in high-end services such as

    information technology, software development

    and finance

    N Chandrashekharan, chairman and managing

    director of Tata Consultancy Services, and RS

    Pawar, chairman of NIIT, a technology education

    service provider, noted that 400,000 teachers

    would be required in the coming decade to train

    the next generation. Since the government cannotcreate better working opportunities for teachers

    and awareness in terms of value of this profession

    there may not be a great scope of increase in the

    number of good teachers or educationists. The

    only innovative method or solution to this crisis

    would be e-learning which would actually enable

    better learning opportunities for children in the

    remotest location of the country. The growth in

    telecom and broadband internet will help in

    achieving this target. Clearly, the fact that Indiawill soon be home to one of the worlds youngest

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    populations in future can become a tremendous

    asset, but only if our policy makers start planning

    for it today.

    Another argument that jobs can be created

    largely by skilling people, and sufficient capital willflow, is presumptive. Even if capital were to flow,

    the absorptive capacity within a time frame is

    challenging. The jobs-to-GDP ratio is about 50 %

    for the service sector, and about 70 % for non-

    service industries. As such, the service industry is

    over represented in its share of the GDP, and does

    not have any more head room to be a bigger GDP

    contributor. Hence, it has limited scope to

    contribute a good share of job opportunities.

    The idea of skilling people will not take off

    because enrolment for skilling will not happenwithout a line of sight for jobs. The development

    of rail road, aerospace, health care, telecom and

    infrastructure industries, globally, was initiated

    with non-formal skilled labour. The industrial

    revolution and the IT revolution was birthed by

    gifted inventors invested into by enterprising

    Figure 2: Demographic Profile (2010) Figure 2:Demographic Profile (2050)

    Reference:http://www.ifmr.co.in/blog/category/hou

    sehold-research/page/2/

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    capitalists and set into motion by hordes of non-

    formal labour.

    According to the given figures, Younger people,

    of course, tend to be more geographically mobile,

    flexible in terms of occupation and creative. Butthese advantages only translate into greater

    productivity and economic growth if these

    workers have the right education and training as

    well as job opportunities.

    While many formal studies have been prepared to

    assess the growth and employment potential in

    India' formal private sector, less attention has

    been given to the conditions and strategies to

    promote rapid expansion and job creation in the

    rural and informal sectors.

    There is enormous scope for raising the

    productivity of Indian agriculture, doubling crop

    yields and farm incomes, and generating

    significant growth in demand for farm labour.

    Rising rural incomes consequent to higher

    productivity will unleash a multiplier effect,

    increasing demand for farm and non-farm

    products and services, thereby stimulating rapid

    growth of employment opportunities in othersectors.

    India labour force suffers from a severe shortage

    of employable skills at all levels so the intensive

    development of vocational skills will act as a

    powerful stimulus for employment and self-

    employment generation. In addition to Farm

    Schools to impart advanced skills in production

    agriculture, government can contribute in

    establishing a network of government-certified,

    rural vocational institutes providing training andcertification in hundreds of vocational skills not

    covered by the ITIs. In order to offset the shortage

    of qualified trainers and the costs of replicating

    institutions throughout the country, they can

    focus on creation of a national network of 'Job

    Shops' linked to the Rural Information Centres

    and offering televised multimedia training

    programmes and computerized vocational

    training programmes. So, these educational

    institutions must be created keeping in mind the

    kinds of skills that are required on job and what

    will enhance an individuals productivity.

    Although government has taken action in this

    direction and included in the eleventh five year

    plan the creation of a comprehensive NationalSkill Development Mission and as a result a

    Coordinated action on Skill Development with

    three- tier institutional structure was created in

    early 2008 with a vision to create 500 million

    skilled people by 2022 through skill systems. But

    what needs to be observed is whether the

    government is successful in its endeavor and

    achieves this target. Only then will Indias

    Demographic dividend be an asset instead of a

    liability.

    Problems faced and how to tackle them

    During the course of the demographic dividend

    there are four mechanisms through which the

    benefits are delivered. The first is the increased

    labour supply. The second mechanism is the

    increase in savings. The third mechanism is

    human capital. Decreased fertility rates results in

    healthier women and fewer economic pressures

    at home, leading to better health and educational

    facility per child. The fourth mechanism forgrowth is the increasing domestic demand

    brought about by the increasing GDP per capita

    and the decreasing dependency ratio.

    1. Productive jobs are vital for growth. More than

    half our population depends on agriculture, so the

    number of people dependent on agriculture will

    have to shrink if per capita incomes in agriculture

    are to go up substantially. While industry is

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    creating jobs, but many such jobs are of low

    productivity offering low incomes with little

    protection, and no benefits. So India's challenge is

    to create the conditions for faster growth of

    productive jobs apart from agriculture, especially

    in organized manufacturing and in services sector,even while improving productivity in agriculture.

    2. Urbanization and health

    India, like other countries in the world is

    becoming more urbanized: the fraction of people

    living in urban areas grew from 18% in 1960 to

    30% in 2008 (World Bank 2010). During this

    period, it has been confronting a surge in chronic

    diseases accounting for 53% of all deaths in

    India in 2005

    There are huge other benefits also that may

    promote economic growth. In general work

    opportunities are plentiful, fertility rates are

    lower so more women enter the labour force,

    industries can capture the benefits of economies

    of scale, enterprises can readily learn from eachother, and transportation of people and goods is

    easier than in rural areas. Even in healthcare,

    greater availability of healthcare, combined with

    lower fertility rates. Over all increased

    urbanization may offer some advantages that can

    help propel economic growth.

    3. Capturing Indias economic potential

    India has several areas to improve the first being

    to make wider and deeper investments in health.India has considerable potential to promote

    higher income concentrating more on health care.

    India has taken a significant step in this direction

    by establishing the Public Health Foundation of

    India and the National Rural Health Mission,

    which intend to fill Indias need for a wide range

    of further investments in the promotion andprotection of health, including the training and

    wide deployment of medical and public health

    professionals who focus on prevention and care.

    Indias second great demographic opportunity

    involves the acceleration of fertility decline. In

    general, there are three main approaches of

    promoting this.

    3.1 The expansion of family planning services.

    Currently, approximately 13% of Indianwomen (10% in urban areas and nearly 15%

    in rural areas) report unmet need for

    contraception, meaning that many currently

    married women who desire to postpone

    childbearing are not using contraception.

    Satisfying this unmet need for contraception

    will help achieving the goal of bringing downTFR from its current level of 2.7 to 2.1.

    3.2 Lowering fertility can be achieved

    promoting infant and child survival. Vaccines

    against childhood disease are one way to

    realize an improvement in child survival.

    This approach will include wide coverage of

    established and inexpensive vaccinations

    thereby addressing several leading causes of

    child death in India. It will make vaccinated

    children more productive through betterattendance in school and therefore well

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    educated, higher-earning adults. India is

    taking initiatives to increase vaccination

    coverage; its coverage rates are currently

    well below world averages. DTP3

    vaccination coverage rate for India was 66%

    in 2008, nearly 20 percentage points lowerthan for the rest of the world (WHO 2010).

    3.3 Girls education can serve both development

    and promoting fertility decline. Educated

    mothers tend to have fewer children it also

    empowers women to express their views on

    lifestyle and fertility decisions. Having fewer

    children allows families to invest more in the

    health. And being educated they are also able to

    contribute to nations progress.

    Seizing the demographic dividend:

    Questions we need to address

    IS LARGE YOUTH POPULATION A BOON FOR

    INDIAS SUSTAINABLE GROWTH?

    No doubt large youth populations have led to an

    increase in productivity but in terms of

    economic benefit distribution, smooth running

    of policies and schemes and better job

    availabilities, India needs to focus on reducingthe birth rates along with death rates. There are

    certain measures we need to take so that

    population is within control and we can seize

    our demographic dividend equitably.

    Prevent the demographic dividend form

    turning into a curse

    India has developed a lot as far as the

    entrepreneurial culture is concerned and this is

    one of the most novel ways of creating

    sustainable growth in the country. On one hand

    it would provide more number of jobs so that

    employment levels rise and thereby increasing

    the productivity per person. While on the other

    hand, it leads to generation of resources for the

    country and thereby leading to more growth.

    Large companies have been steadily losing jobs

    while most of the job opportunities are being

    provided by start-ups. Similarly more and more

    educational innovations, better opportunities to

    students and wide availability of choices in

    subjects also help in developing this culture.

    A survey was undertaken in IIM Indore, wherein

    it was found out that almost 30% of the students

    think that they have decided to become anentrepreneur during their course of MBA study

    while amongst the pass outs, it was found almost

    19% students, decided to go for

    entrepreneurship after the completion of course.

    This conversion ratio needs to be increased

    further, if we aim to achieve growth sustainably.

    India needs to leverage the diversity of its

    population, the growing number of skilled

    manpower and good geographical reach in order

    to develop sustainably. In the course ofdevelopment it also needs to focus on proper

    allocation of resources, develop means of energy

    that is sustainable, reduce environmental impact

    of various industrial activities and promote

    better infrastructural facilities for investments to

    grow within the country and also attract more of

    them in future.

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    Keeping it smart and simple

    Navigating Chaos through Focus and Simplification

    Aditi Khanna

    hen Ratan Tata took over the reigns ofthe Tata group from the charismatic

    JRD Tata, the conglomerate was seen

    to be suffering from unstructured growth that

    gave the group a bagful of businesses. From

    trucks, steel and cement to drugs, lipsticks and

    computers, the Tatas make them all. For instance,

    the group has three companies making cement -

    giant ACC. Tata Chemicals and Tisco..two

    pharmaceuticals companies Merind and Tata

    Pharma - while three other group companies,

    Rallis, Voltas and Lakme, have their own

    pharmaceuticals divisions .This also happened to

    be a time of unprecedented turmoil in the Indian

    economy, which was going through its first major

    economic crisis since independence. This meant

    sweeping changes in the policy climate, notably

    the implementation of the LPG policies- that

    exposed Indian industries to foreign competition

    and dismantling of the infamous web of the

    License raj. Amid this situation, Ratan Tata

    prioritized restructuring of the conglomerate, to

    retain only the top performers and get rid of the

    rest. At Tatas, we believe that if we are not

    among the top three in an industry, we should

    look seriously at what it would take to become

    one of the top three players.. or think about

    exiting the industry.

    The result was the sale of Tata Oil Mills, Lakme

    and Merind brands, streamlined operations of

    Voltas, sold stake in Idea cellular and exit from thecement business over the next decade, while the

    group continued to consolidate and significantlyexpand in chosen areas. The fruits are there for all

    to see. The lesson derived is highly applicable in

    todays economic climate. At a time when

    uncertainty of business climate has become the

    norm rather than an exception and the horizon

    for planning forward has been radically reduced,

    more and more firms are realizing the virtues of

    making larger bets on a more focused group of

    products and services. Eliminating complexities as

    far as possible from both offerings and processes

    makes sense in such a scenario as complexities

    in terms of the breadth of spectrumadd to costs

    in more ways than one, and take away economies

    that could have been realized from scale, while

    not necessarily adding to profits, as only some

    customer segments tend to be profitably as a rule.

    Bain and Co. in a June 2013 survey outlines two

    kinds of complexities that have arisen in the

    consumer goods companies: above-the-skin and

    below-the-skin. Above-the-skin complexity is theproliferation of brands, products and SKUs thats

    apparent to shoppers on the store shelf. Below-

    the-skin complexity is the abundance of product

    features and specificationsvariations and

    nuances in recipes, ingredients, packaging

    materials and the likethat are not necessarily

    discernible to shoppers. In a bid to serve as many

    customer segments as possible during the benign

    economic climate of the early 2000s, firms tended

    to have beefed up their product portfolios andincurred a high mass of both kinds of

    W

    As uncertainty becomes a norm rather than exception, firms

    need to keep it simple and focus their core competency -

    now more than ever.

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    complexities. While their costs tended to be

    camouflaged back then, they are now more

    glowering than ever.

    Points out Sanjay Khosla, President of Krafts

    Developing Markets Business, who wasresponsible for the sharp turnaround of the

    segment from an anemic one to a robust

    contributor to growth, To improve the quality of

    growth, business leaders need to cut back on

    marginal products, brands, and markets so that

    they have a better chance of winning in their

    areas of strength..Focus is a powerful engine for

    growthdoing a few things and doing them well.

    Seemingly mature businesses can be reenergized

    by making fewer but larger bets, and by focusing

    relentlessly on executing a simple but powerful

    vision. And this strategy seems to have worked.

    Today, Developing Markets is a $13.6 billion

    business for Kraft foods. Revenues from organic

    growth have increased nearly 13 percent and

    operating income grew an average of more than

    34 percent per year from 2006 through 2010. The

    key lay in slicing off the marginal and focusing on

    the core brands for the company.

    Focus as a strategy is applicable across domains

    and verticals. It could pertain to corporate

    strategy deciding which businesses to retain or

    exit from; to the business unit level deciding

    what core offerings and product lines to pursue;

    at the product line levelwhat variations to keepand which ones to withdraw; and also at the end-

    customer marketing levelthe positioning of the

    product and its tailoring relevant to socio-cultural

    and geographical context. It aims to cut all the

    flab from the enterprise and keep just the crux-

    the most profitable ventures under any category

    intact, so it receives maximum attention of and

    resources from the enterprise.

    Perhaps the most vocal advocate of the strategy

    of keeping things simple and focused was the

    maverick Steve Jobs: That's been one of my

    mantras - focus and simplicity. Simple can be

    harder than complex: You have to work hard to

    get your thinking clean to make it simple. But it's

    worth it in the end because once you get there,

    you can move mountains.

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    Made in India-Ipad: Turning a dream into reality

    Adit Suneja

    Medha Shanbhag

    emiconductors are the building blocks ofalmost all electronic equipment today and

    have revolutionized the world of electronics.

    Semiconductors are used in the form of

    Integrated Circuit (IC) which is a set of electronic

    circuits on one small plate of semiconductor

    material, normally silicon. Due to the rapid

    technology advancement, ICs can be made very

    compact with several billion transistors in an area

    the size of a fingernail.

    The Bigger Picture: Global Semiconductor

    Industry

    The tremendous growth witnessed by the

    electronics industry in the last four decades could

    be attributed to one singular factor-the increasing

    power and decreasing cost of semiconductors.

    True to Moores law, the semiconductor and chip

    fabrication industry has made rapid

    advancements improving on size year on year.

    The industry has a wide ecosystem but the globalsemiconductor industry can be classified into

    three broad categories:

    The Fully-Integrated Firms:Companies like Intel,

    IBM, Toshiba and Samsung populate the apex of

    the revenue and profit pyramid. They design as

    well as manufacture the chips that form the core

    of the devices made by these firms. This enables

    them to exercise a tighter control on quality while

    guarding against commoditization of their chips

    by rivals. The outcome is high returns on theinvestments made.

    The Fabless Designers: Companies like

    Qualcomm, Nvidia and Braodcomm differentiate

    themselves solely on the basis of their designing

    capability. Chips once designed are then

    outsourced to specialized chip makers.

    The Foundries: Companies like Taiwan

    Semiconductor Manufacturing Company, the

    biggest independent foundry, andGlobalFoundries are some examples which

    dominate this segment through their economiesof scale. Foundries are marked by established

    capacities for manufacturing a wide variety of

    chips in huge quantities.

    A rapid change in technology is as much a blessing

    as it is a curse. Though demand tends to remain

    high due to faster obsolescence of existing

    devices, it spells doom for the capital intensive

    chip fabrication segment of the industry.

    Typically, the economic challenges faced by the

    semiconductor industry on the whole can be

    attributed to the confluence of two factors. The

    first is the cyclicality of the industry. In the

    backdrop of rising costs of R&D, it is characterized

    by- a 1-2 year upturn marked by high growth

    followed by longer periods of downturn.

    Secondly, high costs associated with building,

    upgrading and maintaining the fabrication plants

    require high commitment of financial resources.

    As new designs and process technologies becomeincreasingly expensive to develop, semiconductor

    companies are resorting to a Fab Litestrategy

    outsourcing an increasingly large fraction of their

    chip production to the dedicated chip

    manufacturers and the foundries. This has led to a

    surge in the demand for the chip fabrication

    companies.

    Parts of a Whole: The Indian Context

    India is a global leader in software and related

    services. It also has significant presence inelectronic manufacturing, assembly and testing

    industry. In terms of the semiconductor chips that

    form the heart of these electronic devices, India

    has expertise in some critical links of the value

    chain. With more than 20,000 engineers working

    on chip design and verification, India churns out

    over 2,000 chip designs every year generating

    about $2 bn from chip design alone. With these

    impressive statistics, India has the potential to

    become the powerhouse of the semiconductor

    S

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    industry. Then why has India not put itself on the

    global map yet?

    Chip fabrication plants are not that easy to set up.

    They are heavy on the capital investment side of

    the ledger and rapid advances in technologyrender equipment redundant and obsolete quite

    soon. An advanced fab plant manufacturing chips

    for cell phones can entail an initial investment of

    $5 bn while that it can cost up to $1bn for a less

    advanced fab unit making chips for automobile

    and radio devices! The ballpark figure for the cost

    of equipment itself in the plant is about 55% of

    the total capital employed. Also, significant funds

    need to be put in as the plant matures and the

    clientele diversifies.

    A fabrication plant also puts tremendous pressure

    on the natural resources of the country.

    Semiconductors are built in layers on silicon

    wafers to build an integrated circuit. After each

    layer of semiconductor is added, it must be rinsed

    with Ultra Pure Water (UPW), water that is

    thousand times purer than drinking water.

    Creating an IC on a 30 cm wafer would require

    approximately 2,200 gallons of water. Thus a large

    fab plant producing, say, 20,000 wafers a month

    will consume a staggering 2.4 million gallons of

    water per day! Also it is an extremely energy

    intensive industry given that it uses about 30-50

    megawatts of peak electrical capacity which is

    enough to power a small city!

    Changing the Dynamics

    Indias ever-increasing trade deficit was a glaring

    $191 billion as of 31st

    March, 13. Out of the total$491.48 bn of imports, the non-oil imports stood

    at $322.23 bn constituting 66% of the total

    imports. The current import bill for

    semiconductors is around $7 bn and is increasing

    at a rate of 22%. It is estimated to reach around

    $45-70 billion by 2020.

    This dependence on chip imports manifests itself

    in more than one way. For the nine months

    ending April 2013, India recorded imports of

    electronic goods worth $26 bn approximatelyfrom countries like China and Taiwan indicating a

    substantial supply chain risk. A chip fabrication

    plant also promises to create over 1.2 million jobs

    in addition to the economic concerns it is

    expected to address.

    These potential benefits have called for the

    Government of India to take a closer look at the

    prospects of building a robust chip manufacturing

    industry in India. With this view it has offered a

    subsidy of 20% on capital expenditure incurred to

    companies setting up production units within

    Special Economic Zones and 25% to units set up

    outside these zones. The Department ofElectronics and Information Technology (DeitY)

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    has also selected Accenture to review investment

    proposals from companies. The government will

    also provide viability-gap fundinga financial

    grant to make the project commercially viablein

    the form of an interest free loan for 10 years. The

    government, which will get 11% equity in theproposed projects, requires the technology

    providers to take at least 10% equity. The projects

    will be entitled to deduction for expenditure on

    research and development under the Income Tax

    Act. In addition, fab facilities will also be eligible

    for investment-linked deduction under Section

    35AD of the Income Tax Act.

    Whos heard the Call?

    The Union Cabinet, in the 2

    nd

    week of September,announced an in-principle approval for two

    international consortiums to establish Indias first

    semiconductor fabrication plants.

    One of the consortiums is made of Jaiprakashs

    Associates (JayPee) and Israels Tower Jazz with

    IBM as the technology partner. It has proposed a

    plant near New Delhi at a cost of . 263 bn.

    The second comprises Hindustan Semiconductor

    Manufacturing Corporation (HSMC) and

    Malaysias Silterra with STMicroelectronics as its

    technology partner. It has proposed an

    investment to the tune . 252.5 billion for a plant

    in Gujarat.

    Is it Enough?

    It has been asserted by one of the top chip

    makers that most of the leading chip

    manufacturers have already established their

    facilities globally. Also, companies like Freescale

    Semiconductor India do not want to act on the

    proposal since they established chip designers in

    India that manufacture the same from their

    facilities based abroad. There is overcapacity inthe existing global facilities and hence, players are

    not keen on investing in India as a new

    manufacturing destination.

    Even the new incentives being offered by the

    Government of India (GoI) do not seem to be

    enough when compared with those offered by the

    Chinese and the Taiwanese. The worlds largest

    foundry in this industry, Taiwan Semiconductor

    Manufacturing Company (TSMC), has been riding

    high on government funds since 1987. Due to

    such concerted efforts, China and Taiwan are two

    decades ahead of India in this race.

    Given this late entrant dilemma, the GoI needs to

    not just provide the initial impetus in the form of

    capital expenditure subsidy but also take care of

    the high operating cost of such a plant. It is

    imperative for the GoI to provide an ecosystem

    whereby the companies do not have to worry

    about essential inputs like sufficient water,uninterrupted power supply and well-developed

    infrastructure.

    It is a step in the right direction but the

    government needs to hasten to bridge the

    appalling gap in the area.

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    North- East India: The New Frontier for Supply Chain ManagementChitresh Kumar

    Northeast India, till date remains a bottleneck for

    most of the organizations in terms of supply chain

    management. The difficult terrain, lack of proper

    rail-based and road based infrastructure, in

    addition the social conflicts makes it an issue

    which, most of the times is not discussed within

    the boardrooms. The result invariably remains an

    untapped market, with somewhat unknown,

    unexplored potential in terms of developing

    manufacturing bases or warehouses and

    managing the supply chain efficiently in the

    region.

    However, it seems that the scenario is going to

    change in the coming years, with both Indian

    Railways (IR) and National Highway Authority of

    India (NHAI) working towards developing

    networks, integrating all the states. Since, this

    integration would not be only at an interstate

    level but based on the planning of Asian

    Development Bank and ESCAP (Economic and

    Social Commission for Asia and the Pacific) the

    future integration is going to connect all the East

    Asian and South-East Asian Countries through a

    unified cross border network of roads and rails.

    The projects named Asian Highway Project and

    the Asian Rail Network will further elevate the

    importance of Northeast India in the region. As of

    now, the road-based Asian Highway Project

    seems the one to be completed in the near

    future, as issues of tough terrain, high costs, rail

    gauge and technology integration mar the timely

    rail network development. The following sections

    of the article will discuss the technical details of

    these two network development projects and the

    concluding section would discuss their implication

    on planning and development of an effective

    supply chain by different organization so as to tap

    the benefits of these projects in the best possible

    manner.

    Asian Highway (AH) Network Development

    Project

    ESCAP, the regional development arm of the

    United Nations has undertaken the task of

    integrating all the Asian countries through Trans

    Asian road network through The Asian Highway

    Project. Conceptualized way back in 1959, The

    Intergovernmental Agreement was finally

    proposed in November 2003 and was adopted by

    32 countries in 2005. The aim is to develop some

    141, 000 Kilometers of roads integrating these 32nations spread in Asia and Europe

    (www.unpan.org).

    Once connected the highway would allow

    seamless movement of goods across the border in

    a faster manner, improving trade opportunities

    between these countries and economic

    conditions of the region. The long-term vision of

    the highway project can be touted as providing a

    barrier free movement of goods and work force.

    This would have major impact in the sub-regionswithin the countries from where these highways

    are proposed to cross through. Further it could

    be stated that the ultimate vision would be to

    create a continent in the lines of Europe, where

    cross-border labour, capital and consumer

    markets can be exploited in an optimal manner.

    The Indian part of the project consists of 11,650

    kms. of which 11,624 km is national highway and

    rest are stage highways. Approximately 4,000

    kms. of this is class I road which means accesscontrolled, 6-8 lane divided carriageway adhering

    to international safety regulations (Mostly parts

    of Golden Quadrilateral Project). However,

    according to Ministry of Transport and Shipping

    most of the Indian roads adhere to the minimum

    standard prescribed by AH1. The roads that will

    1Development and Upgradation of Asian Highways Network in India,Investment Needs And Status On Road Safety, Presentation given by Shri

    S.B. Basu, Ministry of Shipping, Road Transport & Highways, Government ofIndia

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    cross India of the network are AH -1, 2, 42, 43, 45,

    46 and 47. These networks will connect, Pakistan

    (AH -1), Bangladesh (AH 1 and 2, at three points

    and from two states West Bengal - 2 Entry and

    exit points, Assam One entry-exit point), Nepal

    (AH-1 and 42), Sri Lanka (AH 43 and 46), Bhutan(AH48) and Myanmar (AH1 and 2) (see Fig. 1).

    Fig. 1Asian Highway NetworkIndia

    Source: www.en.wikipedia.org

    The overall cost of the project is proposed at 26

    Billion Dollars out of which as of now only 18

    Billion Dollars have been committed. However,

    considering that the Indian network is part of

    National Highway Development Programme(NHDP) and development of roads in Northeast

    India is being taken separately as NHDP IIIA and

    IIIB programmes, there is an overall surplus of

    funds, which is a good news (approximately 2

    Billion Dollars).

    North East Rail Infrastructure Development

    Project

    The project Intends towards integration of all

    northeast states through railways (broad gaugeand medium gauge) at an expected total cost of .

    17,000 crores and would develop 2452 kms. of

    track, half of which would be broad gauge and

    half medium gauge. According to the Ministry of

    Railways, the total spend on the same till 2010

    has been around . 5684 crores and

    approximately 1,800 kms. of tracks have already

    been laid2. Once completed all the seven state

    capitals would be accessed through the network

    2Master Plan for the Development of Rail Infrastructure in the North East

    Region, Presented on 7.7.2010, Ministry of Railways, Government of India

    (Fig. 2) reducing the travel time as well as cost

    significantly. The way forward for the future

    would be cross border connectivity towards

    Bangladesh and South-east Asian Countries from

    Myanmar upto Malaysia as part of Asian Railways.

    Fig. 2 Development of Rail Infrastructure in

    North East India

    Source: Master Plan for the Development of Rail Infrastructure in

    the North East Region (2010)

    Implications for Firm Level Supply Chain

    Management

    Analysis done by Parpiev and Sodikov (2008) 3

    suggests that a 20 percent increase in intra-region

    trade would result towards increase of 48.7 Billion

    Dollars and a 35% increase would result towards

    89.5 Billion Dollars annually. However, a very

    small part (Less than 15%) of this trade would

    have Indian share (See figure 3). The major reason

    behind such a phenomenon would be amount of

    trade between India-China, India Bangladesh

    and IndiaMyanmar remains miniscule in nature

    as compared to trade between East Asian

    countries or North Asia and East Europe, China

    and Russia. This would result towards anunderutilized network as far as international trade

    is concerned in the Indian Sub-region. This excess

    capacity can be utilized for the intra-sub region

    trade in the Northeast. However, this is not going

    to be one of the major advantages to be exploited

    by various organisations.

    3Parpiev Z. and Sodikov J., (2008), The Effect of Road Upgrading to

    Overland Trade in Asian Highway Network, Eurasian Journal of Businessand Economics Vol. 1, Issue 2, pp. 85-101

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    Figure 3: Intra-region TradeAsian Highway

    Network

    Source: Parpiev and Sodikov, (2008)

    Once developed, the two networks together

    would provide a unique opportunity of developing

    low cost supply chain in the northeast region. The

    access to Assam and Northeast India from East

    India, through Bangladesh (AH -2, See fig. 1)

    would significantly reduce the lead-time. This

    means further easy access to raw materials from

    the mineral belts of east and southeast India from

    states like Orissa, Jharkhand, Chhattisgarh andAndhra Pradesh.

    For the manufacturing base in the Northeast India

    and the international inbound and outbound

    (import and export) supply chain management,

    this would open an altogether new avenue

    through utilization of Chittagong port of

    Bangladesh, rather than coming all the way to

    India. Additionally, the opening up of AH and

    access to northeast (Assam and Tripura) via

    Bangladesh from south West Bengal would allow

    better exploitation of Indian East Coast Ports like

    Haldia (West Bengal) and Paradeep (Orrisa).

    However, in order to exploit the benefits of theseroad and rail based network, the firms need to

    study the ph