Vision Zero: A Primer

Reducing road fatalities and serious injuries to all road users to ZERO by a

set date.

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At its core:

• Treat traffic fatalities and serious injuries as an epidemic.

• Death and injury on our roads is not acceptable.

• We will no longer regard death and serious injuries as inevitable.

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Comprehensive and Holistic

• Starts with better design and regulations of our streets, sidewalks, intersections and transit stations.

• Must increase resources to better enforce traffic laws to make our streets safer.

• It incorporates best practices from the social marketing world to change behaviors that are most likely to cause serious crashes.

Evidence based.

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• Our road safety decisions will be based on evidence.• We will measure and evaluate

our performance to enable improvement.

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Behavioral Change

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Involve citizens. Engage.

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Speed Cameras Work

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Vision Zero is Spreading

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To States, Too.

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And in Oregon?

• We use the word “reduce”.

• We have a goal of have some undefined number of days that are fatality free.

• OK, then let’s get to 365 days by 2030.

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Thank You – We Can Get to Zero

• Learn more about us at btaoregon.org

• Follow us on twitter at @btaoregon

• Follow me @rsadowsky

• Get involved, get active, get moving.