Vision Statement Development
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Transcript of Vision Statement Development
Ron Senne & Associates 1
Vision Statement DevelopmentIdealizing Your Organization’s Future
Ron Senne & Associates 2
Vision Statement Development - What is
Vision and Why is it Important?
Vision is a representation of what you believe the future of your organization should look like to your customers, employees, and other important stakeholders.
Vision is almost entirely intuitive in its origin. It is an outgrowth of the values and convictions of your stakeholders.
A well-stated vision statement: ◦ Is brief.◦ Is catchy and easy to remember. ◦ Is inspiring and a challenge to future achievement.◦ Is believable and consistent with your values and your mission. ◦ Serves as a rallying point with all important stakeholders. ◦ Clearly states the essence of what your organization must
become. ◦ Allows for flexibility and creativity in execution.
Ron Senne & Associates 3
Vision Statement DevelopmentIdentify StakeholdersConvene a carefully designed
meeting◦Provide information -
the history of the library future trends in the library business economic and social trends in the
community, the state and nation
◦Facilitate small group discussions of carefully selected stakeholders …and record the discussion results “on the wall”.
Ron Senne & Associates 4
Vision Statement Development “Distill” the discussion results
into a draft Vision StatementHave conversations with the
Trustees to finally craft the Vision Statement and gain approval of it.
Ron Senne & Associates 5
Vision Statement Development - Stakeholders
Who are the stakeholders?◦The community’s citizens◦Library employees◦Library volunteers◦The community for-profit business
sector◦The community service sector
Ron Senne & Associates 6
Vision Statement Development – Guiding Questions
1. What do I see as the key to the future for our organization?
2. What unique contribution should we be making in the future?
3. What would make me excited about being a part of this organization in the future?
4. What values need to be stressed? 5. What are or should be our core competencies? 6. What should be our positions on such things as
customers, markets, growth, technology, quality, employees, etc.?
7. What do I see as our greatest opportunity for growth?
back
Ron Senne & Associates 7
Vision Statement Development
References Daniel H. Kimm (1995). Vision Deployment Matrix: A
Framework for Large-Scale Change. The Systems Thinker, 6(1), 1-5.
A process of continual clarification, continuous & iterative. Mapping from event to vision level.