Vision

“We will change the way

people drink water sustainably.”

9. Oktober 2015 2

Mission

“We offer to everybody the best possible

drinking water experience according to

their individual expectations.”

Individual needs: Application

Individual needs:

Supply of BRITA optimized water

Direct from the

water supplyWater filter jugs

and BRITA Fill&Go

Professional

appliances

Integrated into

domestic appliances

Individualization of the water

CO2Filtration

Cooling and heating

BRITA® – the way to individualized water

Tap water Individualization of the water

BRITA®Water utilities

CoolingDecar-

bonization

HeatingCO2

BRITA® Segments

BRITA® Consumer

BRITA® Professional (1) - Dispenser Products

BRITA® Professional (2) - Filter Products

1966Founded by

Heinz Hankammer

1970 BRITA invents the water

filter jug for household use

1980Start of international business

and the Professional segment

1999Markus Hankammer becomes

CEO of the BRITA Group

2004“BRITA Integrated

Solutions” business idea

launched

2013Establishment of new

subsidiaries in the Far East

BRITA® History

2008B.I.G. strategy: basis of

BRITA World of Water –

the world of individualized

Water/ strategy adjustment

in 2013 with BRITA BIG50

201650th anniversary

of the company

The Water Filtration Expert BRITA® – from Hidden Champion

to Global Player

82% International

Business

Production

Germany, Taunusstein

Switzerland, Neudorf

UK, Bicester

Italy, Altare

2001 ´11

134

162

172

183

191

218

255

275

283

303 321

´02 ´03 ´04 ´05 ´07 ´08 ´09 ´10 ´12

322

´13

333

Development of sales

362

´06 2014

Germany (HQ)

(incl. handling of the

Austrian and Benelux

market)

Australia

China

France

Great Britain

Italy

Japan

Korea

Poland

Russia

Switzerland

Spain

Taiwan

USA

Sales partners in more

than 45 countries

BRITA® Turnover Distribution

18%

in Germany

82%

outside Germany

250 million

people

enjoy BRITA®

optimized water

a day.

This corresponds to

11 billion liters

of water run through

BRITA® filters per year.

350 liters

of water per

second.

Research & Development

5% Reinvestment

Innovation edge50 staff membersTurnover

BRITA® stands for…

Category builderGlobal brand

Hidden champion

Global player

Technology leader

Expert in drinking water

optimization with

50 years’ experience

BRITA® Quality

BRITA

quality guarantee

TÜV seal

DIN EN ISO 9001 and 14001,

OHSAS 18001 and

Continuous Improvement Process CIP

Complies with food

standard regulations in

the individual countries

Prizes and Awards

Office and working concept

developed to tailor-fit own

requirements

Takes into account latest

ergonomic insights (incl.

Fraunhofer Institut IAO)

BRITA® Campus

Modular office space

promotes interdisciplinary work

and working on innovations

Can be adjusted to personal

needs/ project team needs

Power sources

modernized and energy

requirements reduced

Inclusion of staff in realization

of the concept

UK Subsidiary (Bicester)

carbon-neutral for Building

and Business Travel

Sparing use of resources

and – simultaneous waste

avoidance

Responsibility for the Environment

Recycling programme

for filter systems

100% eco-electricity in

3 of 4 production plants

Climate neutral

product deliveries

to clients

Considerably lower carbon

CO2-footprint compared to

bottled water

Staff familiar with corporate

goals, strategies and

perspectives

BRITA Self-image

1430 staff members

world-wide

About 20 different

nationalities

Responsibility for Staff

Various awards for HR

management

We foster diversity

For over 25 years a key

element of BRITAs corporate

culture and Self-image

Wide array of sponsorships

Commitment in social

projects, the environment,

health, sports and culture

Sustainable approach

Commitment far beyond

mere financial support

Lived responsibility for our

business activities and

for society

Responsibility for Society