Finance industry

LOCAL BANK

1. RHB Banking Group

Overview: The fourth largest fully integrated financial service group in Malaysia. Our core businesses are streamlined into seven Strategic Business Groups (SBGs):

Retail Banking

Business Banking

Group Transaction Banking

Corporate & Investment Banking

Islamic Banking

Global Financing Banking

Group Treasury

Vision: To be a leading multinational financial services group

Mission: To become the most admired, innovative and profitable financial services company in Malaysia with distribution capabilities in neighbouring Asian countries.

2. Bank Islam Malaysia Berhad (BIMB)

Overview: Established in 1983, is Malaysia’s maiden Shariah-based institution.

Throughout the year, Bank Islam has been embarking on a number of expansion

programmes with its involvement in, among others, notable transaction in Sukuk and

Corporate Mandates. Through a vast expanding network of 131 branches and more than

1000 self-service terminals nationwide, Bank Islam parades a comprehensive list of more

than 70 innovative and sophisticated Islamic banking products and services, comparable

to those offered by its conventional counterparts.

Vision: “To be a Global Leader in Islamic Banking”

“Global Leader” is defined as being the ultimate guidance and source of reference for innovative Shariah-based products and services.

Mission:

1. To continually develop and innovate universally accepted financial solutions in line with Syariah Principles;

2. To provide a reasonable and sustainable return to shareholders;

3. To provide for a conducive working environment and to become an Employer of Choice for top talents in the market;

4. To deliver comprehensive financial solutions of global standards using state-of-the-art technology;

5. To be a responsible and prudent corporate citizen

3. Bank Muamalat Malaysia Berhad

Overview: Provides Islamic banking and related financial services in Malaysia. Its

consumer banking products include deposits, such as savings, current, and general

accounts; financing products comprising mortgage, home financing, shophouse

financing, land financing, personal financing, hire purchase, and vehicle financing

products; and wealth management, Internet and electronic banking, and other services.

The company’s wholesale banking products consist of corporate banking products that

include financing and trade finance products; investment banking products, such as

Islamic capital market instruments, and corporate advisory and consultancy services;

treasury and capital market products; and commercial banking and trade finance

products. It operates approximately 59 branches. The company is headquartered in Kuala

Lumpur, Malaysia. Bank Muamalat Malaysia Berhad is a subsidiary of DRB-HICOM

Berhad.

Vision: To deliver best value to the stakeholders.

Mission: To become the preferred Islamic financial services provider.

FOREIGN BANK

1. Royal Bank of Scotland Group (RBS Group)

Overview: RBS is one of Europe's largest banking groups. Through subsidiaries Royal

Bank of Scotland and National Westminster Bank, it has the UK's largest bank network

of more than 2,000 branches. RBS offers private banking and insurance products

through Coutts Group and Adam & Company. Other divisions include Ulster Bank,

which operates in Ireland and Northern Ireland; Citizens Financial, which operates as

Citizens Bank and Charter One in the US; and US transaction processor RBS Lynk. After

a series of bailouts in 2008 and 2009, the UK government owns 81% of RBS.

Vision: To be recognised as a leader in wholesale banking in each of the product areas

and markets in which we choose to operate.

Mission: To provide world-class financing, risk management, transaction services and

liquidity to financial institutions, corporates, sovereigns and public sector clients. We

help them access markets around the globe and seize the opportunities that the future will

bring, so they can build their tomorrows.

2. United Overseas Bank Malaysia Berhad (UOB)

Overview: United Overseas Bank ("UOB") was incorporated on 6 August 1935 as the

United Chinese Bank. Founded by Datuk Wee Kheng Chiang, the Bank catered mainly to

the Fujian community in its early years. The change of name was effected in 1965. Over

the past 76 years, UOB has grown from strength to strength. Through a series of

acquisitions, it is now a leading bank in Asia. Besides Far Eastern Bank in Singapore,

UOB’s major banking subsidiaries in the region are United Overseas Bank (Malaysia),

United Overseas Bank (Thai), PT Bank UOB Buana and United Overseas Bank (China).

Today, the UOB Group has a network of over 500 offices in 19 countries and territories

in Asia Pacific, Western Europe and North America.

Vision:

To be recognised as a leader in consumer and commercial banking services, with

investment banking products in support. 

To provide quality products and excellent customer service.

Mission: Our mission is aligned with our parent company’s mission to be a premier bank

in the Asia-Pacific region, committed to providing quality products and excellent

customer service.

3. Sumitomo Mitsui Banking Corporation (SMBC)

Overview: Sumitomo Mitsui Banking Corporation (SMBC) and its group companies

offer a broad range of financial services centered on banking. They are also engaged in

the leasing, securities, credit card, investment, mortgage securitization, venture capital

and other credit related businesses.

Mission:

To found our own prosperity on providing valuable services which help our

customers to build their prosperity;

To create sustainable value for our shareholders founded on growth in our

business;

To provide a challenging and professionally rewarding work environment for our

dedicated employees.

4. Bangkok Bank Berhad

Vision: Our vision is to be the leading relationship foreign bank in Malaysia.

Mission: Our Mission is to add value to our customer’s business by providing quality

products and excellent service.

5. Citibank Berhad

Mission: Citi works tirelessly to serve individuals, communities, institutions and nations.

With 200 years of experience meeting the world's toughest challenges and seizing its

greatest opportunities, we strive to create the best outcomes for our clients and customers

with financial solutions that are simple, creative and responsible. An institution

connecting over 1,000 cities, 160 countries and millions of people, we are your global

bank; we are Citi.

6. OCBC Bank (Malaysia) Berhad

Vision: To be the bank of choice with world class standards recognized for its caring and

trustworthiness

Mission: Bank OCBC NISP will conduct its business and will operate as an honorable

corporate citizen that grows together with the society in a sustainable manne by :

Providing and developing innovative and high quality financial services that

exceed growing public expectations with best results

Nurturing mutually beneficial and cooperative networks based on mutual trust

Creating a work environment that ensures the growth of professionalism and

organizational renewal with a familial spirit

Building public trust through ethical, caring and prudent behaviours

7. Asian Finance Bank Berhad

Vision: Empowering Business with Islamic Banking Values

Mission:

Continuously provide value-added services in the pursuit of business excellence.

Create new markets for global investment opportunities.

Invest in human capital development to ensure service excellence.

8. Kuwait Finance House (Malaysia) Berhad

Vission: To be the leading and preferred regional Islamic Bank.

Mission: Leading the way in Islamic Finance by:

Delivering cutting-edge Shariah-based solutions to all sections of society

Being the leading authority on the growth of Islamic banking in the region

Being the Finance House of Choice for customers, employees, and shareholders

9. India International Bank (Malaysia) Berhad

Vision: The Vision of IIBM is to be the preferred niche Bank for business enterprises and

consumers.

Mission: Our mission is to grow with our customers by building strong relationship,

optimizing shareholder value by prudent risk taking and incorporating high standards of

corporate governance and responsibility.

10. HSBC Bank Malaysia Berhad

Vision: To be the leading international Bank in Turkey.

Mission: Throughout our history, we have been where the growth is, connecting

customers to opportunities. We enable businesses to thrive and economies to prosper,

helping people fulfill their hopes and dreams and realize their ambitions. This is our role

and purpose.

Analyze of mission statement:

Element/Company

Customers

Products or

services

Markets Technology Concern for

survival, growth and profitabilit

y

Philosophy Self-concept

Concern for

public image

Concern for

employees

Local bankRHB Banking Group

√ √ √

BIMB √ √ √ √ √

Bank Muamalat Malaysia Berhad

√

Foreign bankRBS Group

√ √ √

UOB √ √ √

SMBC √ √ √ √

 

Evaluation of mission statement:

Local Bank

Comment Foreign Bank

Comment

RHB Banking Group

Poor mission statementReason:

Concentrate on firm’s products or services, expansion of market and profitability.

Need to focus more on customer’s demand, use on current technology in improving firm performance, build values, identify major competitors, corporate social responsibility and offer reward to employees.

RBS Group

Poor mission statementReason:

Provide clear mission on increase customer values. Besides, mission also focus on products or services and market expansion.

Lack of priority on applying developing technologies, profitability, company values, major competitors, responsibility towards community and employees encouragement.

BIMB Good mission statementReason:

Clearly define of company products or services, targeting market, commitment on profitability, firm values and considering of public image.

Miss out the importance of customer preference, apply of current technology, differentiate from competitor and concern on employees.

UOB Poor mission statementReason:

Reflect the objectives on increase customer values. Besides, mission also focus on products or services and market expansion.

Insufficient on applying developing technologies, profitability, company values, major competitors, responsibility towards community and employees encouragement.

Bank Muamalat Malaysia Berhad

Poor mission statementReason:

Mainly focusing on products or services offer.

Mission need to include the customers demand, target geographical area, technology use, improve on profitability, built firm values, determine

SMBC Poor mission statementReason:

Do well on focusing on customers, products or services, considering profit and reward on employees.

Need to focus on target market, technology use, company values, identify major competitor and

competitor, concern for public image and employees reward.

increase public image.