VIRTUSIZE: THE VIRTUAL FITTING

ROOMAshley McLaughlin

Melanie Shelton

The Problem

Reality gap between the size on the label and the actual fit

Variation of sizes from one country to another

Online shopping only provides general measurements

Excess returns=drop in profit Product loss or excess product

The Solution: Virtusize

http://vimeo.com/49443031 Created in Fall 2011 Currently, Virtusize is used by consumers in

over 100 countries Comparison of garments: visual illustration of

the two garments to show the comparison of fit Allows you to test different sizes Leads to fewer online returns: up to 50% 86% of users prefer Virtusize over standard

size charts

My Experience with Virtusize

My Experience with Virtusize

Retailers Using Virtusize

Currently, most of the retailers aren’t very well-known U.S. retailers

ASOS, Acne, Zalora, Country Attire, Nelly, Regent Row

“Customer response has been overwhelmingly positive.”

–ASOS Product Manager

“This helps us to stay ahead of the game in an increasingly competitive market.”

–Regent Row Managing Director

Strengths

Online consumers receive clothing that fits and don’t have to go through the hassle of returning clothing

You don’t have to order multiple sizes Less returns for online retailers Personalized experience for online

consumers Limits the cost of returns and shipping for

retailers

Weaknesses

The retailers mentioned don’t have the Virtusize technology for all of their products

Online consumers might not want to go through the trouble of measuring a piece of clothing they already have

Not very well-known in the U.S. They need more man power to branch

out and grow

Opportunities

Expand to more well-known retailers in the U.S.: big and small

For retailers using Virtusize, include all of the clothing on website

To have more of a presence on social media platforms

Brand Ambassadors Recruit interns and more employees

around the world

Threats

Swivel Currently, Swivel is only in stores but is

going live June 1st Metail Big retailers could create technology

similar to this

Citations

http://www.virtusize.com/ http://www.facecake.com/swivel/index2.html http://www.forbes.com/sites/rawnshah/2014/04

/11/fixing-how-clothes-fit-you-can-reshape-online-retail-logistics/

http://www.asos.com/women/dresses/cat/pgecategory.aspx?cid=8799&via=top

http://vimeo.com/49443031 https://twitter.com/Virtusize http://instagram.com/virtusize http://www.pinterest.com/virtusize/ https://www.facebook.com/Virtusize http://www.crunchbase.com/organization/metai

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