Virtus - Get Sociable! Part 1

Getting Sociable! with@shanegibson

“I think that’s going

to break.”

Socialized.me @shanegibson

“The Customer Owns Your Brand”


800 Million


150 Million


250 Million updates/day


2 Billion views/day


“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”


“After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.”

Porter Gale – VP Marketing, Virgin


The Reverse Drip


#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

Rules of Engagement


Social media

marketing is about LISTENIN

G


Use Multiple Channels

Engagementdb.com


Who blogs anyway?


Islands


Ecosystem


Canada’s Biggest Book Launch Party

(Until someone tells us otherwise)


Sociable! Book Launch


Being


Getting Sociable!


Summary1. Marketing is now a conversation

2. Know the rules of engagement

3. Listen and get proactive in your community

4. Remember… get Sociable and use the internet to get off the internet


ResourcesFB.me/sociablebook

http://closingbigger.net

http://twitter.com/shanegibson

http://slideshare.net/shanegibson

http://closingbigger.net/

http://closingbigger.net/





Virtus - Get Sociable! Part 1

Business

Transcript of Virtus - Get Sociable! Part 1