A tool to optimize marketing and sales activities

Warsaw, April 2015

The Lead Management Platform

How companies deal with ROI and

improving marketing effectiveness?

Step 2Lead management leading

to increasing sales

Solution – widening conversion funnel

Step 1Optimized for efficiency

ad campaign (at the media selection, partners, creative and

landing pages)

Problem

We can do sth like that…

The hard-earned leads can be easily wasted during the

customer service process

Problems in display environment

Advertising focused on display ads is too expensive and not always resulting in expected

level of Conversion Rate

Solution

Innovative tool to optimize

and

manage the whole conversion funnel

Solution to implement in your company

Virtuose is innovative platform to manage advertising campaigns and maximize their effectiveness.

• ROI measurement• complete conversion funnel management – from lead acquisition to the final sale• online optimized campaign• landing pages base management• integration with call center• acquired leads database• qualify verification of the acquired leads• fraud alerts

Benefits

reduces costs of acquiring a hot lead by over 30% (HSBC case).

reduces required time of campaign management by 50%

reduces cost of technical preparation (installation and link testing, landing pages, new partners, links setup and KPIs) by 50%

generates reports online and reduces time required to prepare reports from couple of days to zero hours.

Case Studies

IMPRESIONS

VISITS

LEADS

WARM LEADS

HOT LEADS

SALES VOLUME

WITHOUT VIRTUOSE

10 000 000

40 000

3 200

1 440

1008

101

10 000 000

60 000

5 400

3 510

2562

307

10 000 000

70 000

9 800

8 134

6 345

1079

WITH VIRTUOSE3 MONTHS

WITH VIRTUOSE6 MONTHS

SALES VOLUME101 307 1079

0,4%

8%

45%

70%

10%

0,6%

9%

65%

73%

12%

0,7%

14%

83%

78%

17%

Case Studies

AVG CPL (PLN)

AVG CPA (PLN)

MEDIA COST

WITHOUT VIRTUOSE

WITH VIRTUOSE3 MONTHS

WITH VIRTUOSE6 MONTHS

Case Studies

REVENUE

EBIT

ROI

WITHOUT VIRTUOSE

WITH VIRTUOSE3 MONTHS

WITH VIRTUOSE6 MONTHS

Our deployments

Thank you,

Revenue Group Sp. z o.o.Małgorzata BartczakMalgorzata.bartczak@revenuegroup.pl