Virtualisierung von Multi-Media Daten für Mobile ... - hmk.de · Moscow, Sao Paulo, Rio de Janeiro...

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Virtualisierung von Multi-Media Daten für Mobile Entertainment 31. Januar 2007

Transcript of Virtualisierung von Multi-Media Daten für Mobile ... - hmk.de · Moscow, Sao Paulo, Rio de Janeiro...

Page 1: Virtualisierung von Multi-Media Daten für Mobile ... - hmk.de · Moscow, Sao Paulo, Rio de Janeiro Trading areas: Mobile Entertainment, Interactive Media, Mobile Marketing, Digital

Virtualisierung von Multi-Media Daten für Mobile Entertainment31. Januar 2007

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2arvato mobile Company Introduction confidential

Agenda

Company ÜberblickHerausforderungStorage Anforderungen aus KundensichtLösungBenefits

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3arvato mobile Company Introduction confidential

Company Introduction

Part of arvato AG, the internationally networked media and communication service provider of Bertelsmann AG; more than 250 FTE

Mobile entertainment platform, services and content live in more than 75 countries with 35 operators

Locations: Hamburg, Gütersloh, Rome, London, Madrid, Paris, Maastricht, Moscow, Sao Paulo, Rio de Janeiro

Trading areas: Mobile Entertainment, Interactive Media, Mobile Marketing, Digital distribution, Mobile Sales & Services

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4arvato mobile Company Introduction confidential

arvato AG – international media service provider

35 million consumers and 4 million business addresses

85 TB server HD capacity and over 1,900 server CPUs

650 million shipments and 230 stored objects p.a.

Throughput of more than 1 million tons of paper p.a.

Output of more than 3.9 million CDs and 1.7 million DVDs per day

360° manager for digital entertainment contents and interactive solutions

arvato AG is a service provider operatingin 37 countries with over 260 subsidiaries and more than 42,000 employees worldwide

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5arvato mobile Company Introduction confidential

arvato mobile – Trading areas

Mobile Entertainment

Consumer Brands

Interactive Media

Mobile Sales & Services

Digital Distribution

One-stop mobile entertain-ment offer with international content portfolio and state-of-the-art platform solutions for network operators and ISPs

Mobile entertain-ment content via handy.de (Web & WAP) including co-operations with consumer brands

Mobile entertain-ment services, interactive solutions for major broadcasting companies and consumer brands

Strategic marketing of mobile telephony terminals as well as card contracts for transporting customer specific content and generating additional sales

White label P2P download platform for distribution of digital media, especially music and videos

Mobile Marketing

Conception, consulting, creation, support and fulfilment of all kinds of mobile marketing activities

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6arvato mobile Company Introduction confidential

Overview – Digital Distribution (in2movies)

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7arvato mobile Company Introduction confidential

Overview – Digital Distribution (web.de)

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8arvato mobile Company Introduction confidential

Content Delivery

Content ManagementOperations & Technology

DRM & Royalty Management

Overview - Entertainment Platform 2 (EP2)

Multiple delivery technologies (Web, WAP, IVR, SMS)Transport & MNO billing integrationWAP-portal design & Portal Management

Multi country licence Mgt.Automated licence reportsDRM and content protectionIntegrated rights split handlingPromotional tools

High availability solutionDesigned for heavy traffic

Content AggregationContent ManagementCategory ManagementDevice ManagementPartner Management

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9arvato mobile Company Introduction confidential

Operator

...

...

References

ISP

TV

MediaConsumer Brands

Manufactures

License holders

...

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10arvato mobile Company Introduction confidential

Storage Anforderungen aus Kundensicht

Skalierbarkeit der Kapazität

Skalierbarkeit der Bandbreite

Bandbreite für Zugriff einzelner Dateien

Hohe Verfügbarkeit

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11arvato mobile Company Introduction confidential

Lösung

Start mit Beratung & DesignSynstar, HMK

Exanet NAS HeadExastore SoftwareSupermicro NodesIBM & LSI/Engenio Disks

3 Systeme mit je 2 NodesOnline Produktiv-System FC 27 TBDesaster Recovery System SATA 30 TBProduktionsdaten & Kodierungsprozesse SATA 68 TB

Alles redundant ausgelegtReplikation des online Produktiv-SystemsRAID Kontroller (RAID5)Verkabelung

Remote ÜberwachungCall Home, Self Repair

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12arvato mobile Company Introduction confidential

Konfiguration

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13arvato mobile Company Introduction confidential

Konfiguration

Quantum PX720 & XenData

Backup Secondary System

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14arvato mobile Company Introduction confidential

Benefits

Unterbrechungsfreier Zugriff

Kontinuierlicher Betrieb bei AufrüstungenZugriff 7/24

Skalierbarkeit von Bandbreite UND Kapazität

Höchste FlexibilitätEIN Single FilesystemUnterstützt über 20 verschiedene Dateiformate

Vereinfachte Systemadministration

Größtmögliche Automatisierung, Self-OptimizationBeschleunigte Zugriffszeiten

Load Balancing7/24 Betrieb

Günstigere Kosten

DR System SATA, Admin,

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15arvato mobile Company Introduction confidential

Projektverlauf

April – Mai 2005

Beratung, DesignTestinstallation

Juni 2005

Bestellung StartsystemFC 15 TB, SATA 28 TB

August 2005

Erweiterung FC 12 TB, SATA 12 TBDezember 2005 / Januar 2006

Erweiterung auf 3 SystemeFC 27 TB, SATA 30 TB, Produktionsdaten SATA 43TB

März 2006

Erweiterung Produktionsdaten SATA 25 TBDezember 2006

Erweiterung FC 5TB, SATA 5TBFebruar 2007

Umbau Produktionsdaten + Einführung SAMFS

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16arvato mobile Company Introduction confidential

ContactContact:

Lukas LöscheDirector IT Operations

arvato mobile GmbHKehrwieder 820457 HamburgGermany

[email protected] +49 40 38617 419