Virtual Showroom Objectives - izmocars

• Brief history of virtual reality

• Virtual reality technology of today including equipment

• Virtual reality vs. augmented reality

• Market segments for VR and content providers

• What makes good VR and where it’s heading

• What is the virtual showroom

• How VR is being used by auto manufacturers

• How VR is a great sales tool for automotive

• How VR can drive leads for car dealers

• Q&A

Virtual Showroom Objectives

Let’s Clear the Air!What I’m not here to tell you

Who is this guy?

• VR is an immersive technology;

• The difference between ‘seems like I’m there’ to ‘I am there’

• Can be interactive

What is VR?

• VR has been around a long time

• Start/Stop/Start/Stop

• Technology wasn’t powerful enough

• Limited to LBE gaming applications, high cost of entry

• Initial home based units planned by Atari/Sega, abandoned out of cost/performance

• Scientific research platforms limited success

Virtual Reality – False Start

• Oculus revived VR as a viable technology

• Broad use for gaming, movies, R&D, social

• Facebook buys Oculus for $2b in 2014

Virtual Reality - Now

Virtual Reality – Now

• Oculus Rift - $599


• GearVR - $99


• Google Cardboard - $15


• HTC Vive- $799


• PlaystationVR- $399

Augmented Reality

– Huh?

Do I have to put that on my head?

VR for everyone!• Wider spread consumer adoption

• Expansion of adapters for phones

• Consumer cameras (both still and video) for 180/360 degree content (Kodak,

Nikon, Lucidcam)

• Game consoles (e.g. Playstation 4)

• Performance increases/price drops

• Content expansion: not just games, but movies and other non-gaming apps,

social media;

• Automotive is the next frontierspread

VR Content Production

• VR content is produced from either CG, Video, or photo sources;

• Frame rate is key: anything less than 60fps is nauseating or discombobulating

• 3D is beneficial for truly immersive content

If it’s VR, it must be good, right?• Immersive content

• Story or narrative driven

• Being able to view in 360 doesn’t =

compelling

• Taking a car and spinning it in 3D

doesn’t = compelling content.

What is the customer learning from

this?

• Application dependent• Specific applications lend

themselves better to 360

• Automotive interiors

• Moving around the vehicle

and seeing the full

capabilities

Production values – it’s very clear in VR when corners have been cut.

What about Automotive?

How car companies are using VR & AR

• Training for salesman or repair staff

• Ice breaker for those that don’t want to speak to a salesman initially/kiosk replacement;

• Configuration tool (beyond just colors and options)

• Waiting room in service department/educational

• Commercials

• Airport or other locations for lead generation, i.e. remote showroom

The Virtual Showroom

Lead Generation

• VR can be an integral step to lead generation

• People are curious about new technology;

• Compelling immersive VR presentations of vehicles can spark further

interest in the actual vehicle;

• Show people more about a vehicle in less time than it takes to read a

website or brochure, but far more informative and demonstrative;

• Talk about HRV demo and why it reinforces this point;

Content – How do I get it?

Questions?

Contact InfoFull Name: Brian Wiklem

Company: izmocars

Job Title: Director, CG & Video Production

Email: [email protected]

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Virtual Showroom Objectives - izmocars

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