VIRTUAL REALITY - Ragan Communications€¦ · The founders of DeepStream VR, Ari Hollander and...
Transcript of VIRTUAL REALITY - Ragan Communications€¦ · The founders of DeepStream VR, Ari Hollander and...
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VIRTUAL REALITY
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A brief history
• First appearance in SciFi: “Pygmalion’s Spectacles, ” 1935
• 1968: First head-mounted display
• 1977: MIT Aspen simulation
• 1980s: Jaron Lanier popularizes the term
• 1991: Sega announces headset; released in 1994
• 1999: Origins of Second Life
• 2007: Google Street View
• 2014: Facebook buys Oculus VR for $2 billion;Google announces Cardboard
• 2015: 360-degree video on Facebook, YouTube
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Headsets
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Oculus’ original intent
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The New Museum
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Why should communicators be excited?
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Why should communicators be excited?
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Why should communicators be excited?
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Why should communicators be excited?Journalism (where we earn media coverage)
• Immersion into a story
• New medium to draw eyeballs
• Examples:
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Why should communicators be excited?
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Our role?
•VR B-Roll
•VR content overcomes content crash• Immersive storytelling• Facility tours• Live-streaming annual meeting, other events
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VR will merge with AR
• Augmented Reality
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