Virtual Real Estate Bar Camp
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Transcript of Virtual Real Estate Bar Camp
![Page 1: Virtual Real Estate Bar Camp](https://reader036.fdocuments.net/reader036/viewer/2022081602/554e24eab4c90511778b5139/html5/thumbnails/1.jpg)
The Missing Ingredient In Your Real
Estate Blog...
Mortgage Content
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Hi, I'm a Mortgage Blogger
Mark MadsenLas Vegas Mortgage @mark_madsen
Chris BrownFlorida Mortgage @Chris_Brown
Justin McHoodArizona Mortgage @jmchood
Scott SchangOrange County Mortgage @ScottSchang
Shashank ShekharSan Jose, CA Mortgage@ShashankTweets
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How Does A Loan Officer Benefit?
Mortgage Content + Real Estate Blog = Good Stuff
Buyers Are Online Looking For Homes
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How Does The Real Estate Agent Benefit?
Mortgage Content + Real Estate Blog = Good Stuff
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#1 Specialized mortgage information requires an experienced lending professional's insight
• Guideline Changes• First-Time Home Buyer Lending Tips• County / Program Loan Limits• Credit / Re-Score Education• Appraisal Regulations• Income / Asset FAQ's• Down Payment Assistance• MDIA, GFE, RESPA, WTF...
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
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#2
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Buyers, Sellers and Agents always have mortgage related questions
• What's the deal with FHA and condos?• How long do I have to wait after a short
sale?• Does the home need a stove to pass an
FHA appraisal?• Do I need to prove my income if I'm rich?• Can my baby's momma's momma co-sign
if she has better credit? • How fast can we close?• Will rates go up in 3 months?
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#3
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Relevant and timely information is excellent to include in newsletters or email campaigns
• Economic Indicators that impact rates• Government incentives with expirations• FHA Mortgagee Letters - updates• Loan Limit changes• Loan Level Price Adjustments• The loss of banks or programs• HVCC concerns
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#4
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
An educated client is more valuable to the agent, loan officer and community
• Important decisions aren't made based on emotion or fear
• Time isn't wasted driving around viewing the wrong properties and price ranges
• Closings move faster with a fully qualified and informed buyer
• Sellers are more patient if they understand the lending process
• Listings get priced properly initially
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#5
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Moves prospects through a controlled sales cycle while keeping them on the agent's site
1. Buyer searches Google for listings2. Buyer finds homes on agent's site3. Buyer wants to inquire about a loan4. Buyer finds Mtg. info on agent's site5. Buyer contacts agent or LO
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#6
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO
FACT: • Buyers are on an agent's site for an
avg of 3-5 months researching homes, communities and culture
• Borrowers spend an avg 1.5 minutes on a mortgage site looking for someone they can trust
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#7
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Industry related keywords and frequent content are great for SEO / SEM
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#8
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Specific articles will drive targeted traffic = Motivated and Informed
"The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." ....Seth Godin
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8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
EX: "Las Vegas FHA First Time Home Buyer"
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How Does The Sales Cycle Work?
Mortgage Content + Real Estate Blog = Good Stuff
• LO writes blog articles that answer "Buying" questions
• Buyers seeking mortgage info
on Google will find agent's blog
• Agent's IDX search and CRM convert over time
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How Can LO Help Promote Agent's Blog?
Mortgage Content + Real Estate Blog = Good Stuff
Back Link Strategy: Links = "Referral" in the eyes of Google
• Use proper anchor text
Las Vegas Real Estatevs
click here for homes
• Link from multiple web sites
SEO - Search Engine Optimization
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How Can LO Help Promote Agent's Blog?
Mortgage Content + Real Estate Blog = Good Stuff
Example: Proper Use of Anchor Text
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Qualifying A New Loan Officer
Mortgage Content + Real Estate Blog = Good Stuff
Agent to Loan Officer:
"What can you provide me that your competition can't or won't?"
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Qualifying A Real Estate Agent's Blog
Mortgage Content + Real Estate Blog = Good Stuff
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Frequently Asked Questions
Mortgage Content + Real Estate Blog = Good Stuff
www.TomatoChat.com
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Hi, I'm a Mortgage Blogger
Mark MadsenLas Vegas Mortgage @mark_madsen
Chris BrownFlorida Mortgage @chris_brown_
Justin McHoodArizona Mortgage @jmchood
Scott SchangOrange County Mortgage @scottschang
Shashank ShekharSan Jose, CA Mortgage@ShashankTweets