Virtual Networking: Harnessing the Power of LinkedIn

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    17-Oct-2014
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It's time to toss out your Rolodex and turn those business cards into a live, interactive network. Walk away from this session with these valuable tips on mastering the free-of-charge benefits of using LinkedIn: how to make your profile stand-out, what do first, second, and third connections mean and why should you care; costly upgrades are not required for success; how to get a full profile view of a non-connection; the etiquette of LinkedIn; who to not invite and why; benefits of Groups; andcreating updates that provide value to your otherwise lifeless collection of business cards.

Transcript of Virtual Networking: Harnessing the Power of LinkedIn

Human Computers Network

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"Virtual Networking: Harnessing the Power of LinkedIn"

Presented by:Valarie WilderSales Manager, Rancho Bernardo Innvwilder@jcresorts.com@ValarieWilder on Twitter

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Ice Breaker

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OutlineSOCIAL MEDIA OVERVIEWLINKEDIN STATSDESIRED TAKEAWAYS FROM TODAYFACEBOOK VS. LINKEDINSEO (GOOGLE SEARCH OF YOUR NAME)SETTINGS HOME PAGEBASICS OF PROFILESKILLS SECTION

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OutlineCOMPANY PAGES CONTACTS TABTWITTER AND LINKEDINAPPLICATIONSRECOMMENDATIONSINBOX VIEW FULL PROFILE OF NON CONNECTIONCONNECTION REQUESTS REQUESTING CONNECTIONS

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OutlineGROUPSLINKEDIN TODAY (NEWS TAB)KEEPING YOURSELF SOCIALLY RELEVANT, POSITIVE, AND PROFESSIONALYOU HAVE CONNECTIONS NOW WHAT DO YOU DO WITH THEM

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Social Media OverviewDifferentiation isn't something you can achieve in an afternoon or buy from Staples. Jeffrey Gitomer

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou

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Social Media OverviewFind your authentic voice

-Dave Kerpen, CEO of Likeable Media

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LinkedIn Stats

As of March 31, 2012 professionals are signing up to join LinkedIn at a rate of approximately two new members per second.

As of March 31, 2012, LinkedIn operates the worlds largest professional network on the Internet with 161 million members in over 200 countries and territories.

Sixty-one percent of LinkedIn members are located outside of the United States, as of March 31, 2012.

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LinkedIn StatsLinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.

As of March 31, 2012, LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 82 of the Fortune 100 companies.

LinkedIn represents a valuable demographic for marketers with an affluent & influential membership

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LinkedIn Stats

As of March 31, 2012, there are more than 400,000 unique domains actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform. LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups

More than 2 million companies have LinkedIn Company Pages

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Desired TakeawaysBrainstorm Desired LinkedIn Takeaways

1.2.3.4.5.

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Facebook VS LinkedIn

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Google Search of Your NamePublic Profile LinkedIn view Whats the difference?

Importance of Summary and Headline

Whats not seen on public profile view?

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Settings

Profile

E-mail Preferences

Groups, Companies & Applications

Account

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Home Page

Spend 2 minutes at most when first logging inWho is connecting with whom?What Groups have people joined?What articles are my connections posting?Who has viewed my profile and why should I care?Magnified Glass (Keep all updates relevant delete where needed)

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Basics of Profile

HeadlineCurrent Positions-Can Edit Display Name of CompanyPast PositionsEducationWebsitesSummary (back to SEO)Ability to change order of sections

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Skills Section

So popular actually has its own tab off of Home PageEasy way to display your skills on your profileConnect with others that have your same skills

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Company PagesImportant that every current or past company links to an actual LinkedIn company profile page

Overview of how to create a Company Profile Page

What if you are self employed?

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Contacts Tab

Sort by Company, Location, Industry, etc.

Easy ability to e-mail up to 50 contacts from same company at one time

E-mail blasts

Going on a trip and want to set up appointments

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Twitter and LinkedIn

Why should I have my Twitter on my LinkedIn profile?How do I go about adding my Twitter account to my LinkedIn profile?Can I have multiple Twitter Accounts on my LinkedIn profile?Do not tweet directly from Twitter to LinkedIn with #in

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Applications

Events (Join and Create)

Amazon

TripIt

Slideshare

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Recommendations

How to go about asking for them and why should youMake your requests social and personalizedHow to go about giving them and why should youHow many is too many?Aides with SEO and credibility

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Inbox

Archive button

Ability to search inbox by keyword

Ability to view outstanding invitations

Compose messages right through LinkedIn to your first connections only

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View Profile of Non ConnectionWhat does Out of my Network mean?

What if I can only see the first initial of someones last name?

What if I cant see the persons title?

How do I get to view more profiles of LinkedIn users?

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Connection Requests

Strangers asking to connect with you

Vendors/Suppliers asking to connect with you

Only accept people with whom youve shaken hands?

How do you decline a request to connect?

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Requesting Connections

Other and Friend (if prompted to input e-mail should be ignored)OK to click Have worked together even if haventJoin more Groups (makes this easier)300 Max Characters (no e-mail addresses or web links)Be personal (social media)If there is any chance the person wont accept, think twice about your approach

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View Profile of Non ConnectionWhat does Out of my Network mean?What if I can only see the first initial of someones last name?What if I cant see the persons title?How do I get to view more profiles of LinkedIn users?

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Connection Requests

Strangers asking to connect with youVendors/Suppliers asking to connect with youOnly accept people with whom youve shaken hands?How do you decline a request to connect?Live Example

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Requesting Connections

Is there any doubt this person will accept or not?Other and Friend (if prompted to input e-mail should be ignored)OK to click Have worked together even if haventJoin more Groups (makes this easier)300 Max Characters (no e-mail addresses or web links)Be personal (put the social in social media)Live Example

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Groups

Join 50 GroupsEliminates Out of my NetworkStart DiscussionsHow and Why to Create a GroupBe Social and ActiveBe Relevant and ProfessionalIf you think it could come across as salesly or narcisstic dont post itFollow other Group Members

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LinkedIn Today(Personalized Current News)

Create a customized page of tailored news sourcesTop SourcesSuggested IndustriesFind relevant industry articles to share with your networkGreat way to find resources to be social with your network (Great content source to share with your network)

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Keeping Yourself Socially Relevant, Positive, and Professional

Ask yourself these questions when posting updates:What are your first connections interested in reading about?Would your post go on the cover of New York Times?Are you contributing relevant and positive info. to your network?Are you being social on LinkedIn?

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You Have Connections Now What Do You Do With Them?

Get Social with them on your Homepage (Like, Comment, Share)Post relevant articles to provide value to your networkStay current with job changes among your networkReach out to network when travelingSet-up coffee dates with network

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Merge LinkedIn w/ OutlookDownload the latest version of the Outlook Social Connector from Microsoft (Outlook 2003, 2007, or 2010 is required) Once that is installed, download the Outlook Connector Restart your Outlook and follow the instructions to connect your LinkedIn account to OutlookAs soon as LinkedIn and Outlook are connected, Outlook will start bringing in information about your LinkedIn network.You should then start seeing profile photos and activity for any connection that e-mails you via Outlook.http://blog.linkedin.com/2010/02/17/linkedin-microsoft-outlook/ (info taken from this site)

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Return to Initial ?s

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HomeworkProfessional Profile PhotoHeadline thats not just your current titleSummary as close to 2,000 characters as possible telling us your personal compelling story as to why you matterProfile that markets the benefits of partnering with you & your organizationProofread profile line by line (spelling and grammatical errors ruin credibility)Join 50 Groups and get active in them

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