VIRTUAL EXPERIENCE€¦ · entertainment marketing company whose clients include the Cleveland...

1 @MiLBSpEvents /MiLBSpEvents | MiLBInnovatorsSummit.com | #MiLBIS

VIRTUAL EXPERIENCESEPTEMBER 29-30, 2020

THANK YOU TO OUR

PARTNERSPRESENTING PARTNERS

Event PARTNERS


SUMMIT AGENDASUMMIT AGENDA

Tuesday, SEPTember 29 EVENTOn Demand Trade Show and Networking

10–11:30 a.m. ET Ticketing Symposium, presented by Tickets.com

Noon–12:30 p.m. ET State of the Industry

12:45–3 p.m. ET Symposiums*

3:30–5 p.m. ET OPEN Sessions†

5:10–5:20 p.m. ET Closing Remarks

Wednesday, SEPTember 30 EVENT

On Demand Trade Show and Networking

Noon–2:30 p.m. ET Summit Room Presentations

2:35–3 p.m. ET Golden Bobblehead Award Winners Announced



* The Symposiums include: Community Relations; Creative Services; Diversity & Inclusion; Marketing;Nontraditional Revenue; Operations; Promotions; and Ticketing, presented by Tickets.com.

† The OPEN Sessions include: Community Relations; Creative Services; Diversity & Inclusion; Marketing;Promotions; Sponsorships; and Ticket Sales.

Dan Migala has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA,

Cricket Australia, New Zealand Rugby and more on issues related to marketing, nontraditional revenue generation, sponsorship, technology, ticket sales and

using analytics to drive revenue growth.

Migala has received praise from the sports marketing community for his portfolio of landmark creative marketing concepts including turning the right-

field foul pole at PETCO Park into an 85-foot R11 driver as part of TaylorMade’s first-ever baseball sponsorship and suggesting the Chicago White Sox change

their game times to 7:11 p.m. to appease 7-Eleven. The idea was sold instantly, achieving many accolades including earning Migala a lifetime pass to the

National Baseball Hall of Fame in Cooperstown, New York.

In 2007, Migala co-founded 4FRONT, an innovation-fueled sports & entertainment marketing company whose clients include the Cleveland

Cavaliers, Cricket Australia, Feld Entertainment, Minnesota Vikings, Minor League Baseball and the NCAA; among others.

Migala lives in Denver with his wife, Kate, and their two children, William (5) and Charlotte (3).

EMCEE Innovators Summit

DAN MIGALA CO-FOUNDER & PARTNER, 4FRONT


TIME EVENTOn Demand Trade Show and Networking

10-11:30 a.m. ET Ticketing Symposium, presented by Tickets.com

Noon–12:30 p.m. ET State of the Industry

12:45–3 p.m. ET Symposiums*



TUESDAY, SEPTEMBER 29 SCHEDULE

* The Symposiums include: Community Relations; Creative Services; Diversity & Inclusion; Marketing;Nontraditional Revenue; Operations; Promotions; and Ticketing, presented by Tickets.com.

† The OPEN Sessions include: Community Relations; Creative Services; Diversity & Inclusion; Marketing;Promotions; Sponsorships; and Ticket Sales.

EMCEE TICKETING SYMPOSIUM,

presented by Tickets.com

As Vice President of Business Development, Tim Snyder oversees Tickets.com’s efforts in the areas of new business acquisition and client retention. Snyder has over 30 years of ticketing and business development experience; including an extensive background in

client services and ticket operations.

Snyder joined Tickets.com in July 2010 as Vice President of Service Delivery. Prior to joining Tickets.com, Snyder was with Ticketmaster for over 19 years, most recently serving as Senior General Manager overseeing the Cleveland, Columbus and Pittsburgh markets.

Snyder began his ticketing career at the Breakaway Theater in Akron, Ohio before working for both the Cleveland Orchestra and the Cleveland Cavaliers NBA basketball team.

TIM SNYDER VICE PRESIDENT OF BUSINESS DEVELOPMENT, TICKETS.COM


TICKETING SYMPOSIUM,TICKETING SYMPOSIUM,presented by Tickets.compresented by Tickets.com

10 A.m. ETGetting Creative: Ticketing Innovations in the New and Next NormalSarah Bliss, Director of Ticket Operations, Reno AcesJason Gavigan, Vice President of Ticket Sales & Service, Hillsboro HopsRoss Rotwein, Director of Business Development Analytics & Ticket Operations, El Paso Chihuahuas

Join Tickets.com for a Q&A session with some of their clients.

10:25 a.m. ETPaper What? Paperless!Katherine Walch, Manager of Business Development, Tickets.com

2021 is the season to ditch the BOCA and Tickets @Home formats. Leverage MyProVenue, Apple Wallet, Google Wallet and increase staff and fan safety with contactless entry.



11:15 A.m. ETRedemptions, Renewals and More With ProVenueMike Fee, Client Services Representative,Tickets.com

Let’s get flexible! Provide alternate options to your fans through various voucher offerings, auto-renewal payment plans and more with this session.

10:50 a.m. ETHi, I’m AlfredKatherine Walch, Manager of Business Development, Tickets.com

Have you met Alfred yet? Get to know Tickets.com’s concierge and leverage the native ProVenue validation rules to scan the right fans in the right places at the right time.

State of the Industry TUESDAY, SEPTEMBER 29

PAT O'CONNER PRESIDENT & CEO, MINOR LEAGUE BASEBALL The summer of 2020 marks Pat O’Conner’s 38th year in professional baseball and his 28th year in the Minor League Baseball (MiLB) office. He joined the Minor League Baseball staff in May 1993 as Chief Operating Officer and added the title of Vice President, Administration, in December 1995. In December 2007, Pat was elected as the 11th president of Minor League Baseball. He was re-elected for additional four-year terms in 2011, 2015 and 2019.

Since arriving at the Minor League Baseball headquarters, O’Conner has overseen a period of unprecedented increases in revenue and franchise values. Minor League Baseball set new attendance records for five consecutive years from 2004-08, has attracted over 40 million fans in each of the last 15 seasons (2005-19) and drew over 42 million fans in 2014 and 2015. In 2008, Minor League Baseball topped the 43 million mark for the first time since the organization was founded in 1901.

O’Conner is credited with negotiating three successive Professional Baseball Agreements with Major League Baseball on behalf of Minor League Baseball, the latest of which runs through the 2020 season. These agreements define the relationship between Major League Baseball and Minor League Baseball and have framed the modern-era structure for Minor League Baseball throughout the United States, Canada, Mexico and Latin America, while creating a healthy financial environment for all clubs in the association.

Under Pat’s guidance, Minor League Baseball announced a first-ever diversity initiative in 2009, whereby it executes programs aimed at diversifying the ownership, executive and staff personnel, fan base and business-to-business relationships within the industry. O’Conner introduced Project Brand: 160 Teams, One Brand, an industry-wide marketing program created to promote its model of affordable, family-friendly entertainment in order to attract major corporate sponsors to Minor League Baseball.

EMCEE COMMUNITY RELATIONS SYMPOSIUM

Courtney Nehls manages the development and implementation of programs, activities, partnerships and other strategic endeavors for all community efforts on a national level at Minor League Baseball. Nehls also oversees the management of Minor League Baseball

Charities, the in-house 501(c)(3) charitable organization of Minor League Baseball.

Prior to joining Minor League Baseball in 2014, Nehls spent five seasons as manager of game entertainment for the Tampa Bay Rays, and two seasons with the Fresno Grizzlies as

director of sponsorship services.

Nehls currently serves on the Board of Directors for Girls on the Run Greater Tampa Bay and was previously a Big Sister with Big Brothers Big Sisters of Tampa Bay for five years. A native of Spring, Texas, Nehls graduated from California State University, Fresno with a Bachelor of Arts in mass communications and journalism and a minor in marketing. During

her time in college, she played Division I tennis.

COURTNEY NEHLS DIRECTOR OF COMMUNITY ENGAGEMENT, MINOR LEAGUE BASEBALL


COMMUNITY RELATIONS SYMPOSIUM

12:45 P.m. ET#BrickByBrick: Building a Foundation for Community Giving and PhilanthropyCarol Herrick, Executive Director,OKC Dodgers Baseball Foundation

Join Carol Herrick for this discussion about nonprofit best practices. Whether you work in community relations or with your team’s 501(C)3 foundation, this session will offer practical tools and innovative strategies to engage your community beyond your ballpark.

1:10 P.m. ETHow to Establish Your Organizationas a Community LeaderStephanie O’Quinn, Director of Community Relations, Inland Empire 66ers

What does it mean to be a community leader? This session will discuss the importance of creating and maintaining positive relationships in your community and provide ideas and ways to maximize your organization’s efforts both in season and out of season to be fully invested in your community and be looked to as a true community leader.

1:40 P.m. ETMore than Just Baseball: Making Memories to Build Stronger CommunitiesKatie Batista, Director of Sponsorshipsand Community Engagement,Greenville Drive

Providing a memorable experience at a baseball game is the easiest and greatest opportunity to strengthen your community. Are you doing all you can to build your most important partnership?


COMMUNITY RELATIONS COMMUNITY RELATIONS SYMPOSIUMSYMPOSIUM

2:40 P.m. ETBaseballtown Charities:Building Fields, Programs and DreamsTonya Petrunak, Director, Marketing, Reading Fightin Phils and Executive Director, Baseballtown Charities

Baseballtown Charities has been growing the game of baseball since its inception in 2002, with the development of Gordon Hoodak Stadium at Lauer’s Park. Since that time, it has evolved to grow the game of baseball through many different programs including the Baseballtown Dream League. The Baseballtown Dream League was built specifically to give those with physical and developmental

needs, the opportunity to play baseball on a field of their own and in a league of their own. In this session, Tonya Petrunak will discuss the development of the Baseballtown Dream League from inception to its third year up and running with more than 200 player and 1,000 volunteers per season.

2:10 P.m. ETMaximizing Community,Minimizing SpendingEmily Jaenson, General Manager, Reno AcesJordan Maydole, Director of Community Relations,Scranton/Wilkes-Barre RailRiders

Emily Jaenson and Jordan Maydole will discuss how the Reno Aces and Scranton/Wilkes-Barre RailRiders show up and support their communities while being budget-conscious and utilizing available assets to provide value. They also discuss how community programs can be monetized and bring in funds to their organizations.

EMCEE CREATIVE SERVICES SYMPOSIUM

In January 2019, Joe Corbisiero joined the Amarillo Sod Poodles front office staff to create the in-game fan experience for HODGETOWN in it’s inaugural season. As the inaugural Manager of Video Production, Corbisiero laid the foundation for HODGETOWN’s event production and MiLB.TV broadcasts. During HODGETOWN’s construction, Joe oversaw the installation of the ballpark’s HODGEVISION video boards and audio infrastructure. Joe previously served on the

production team for the Florida Fire Frogs in Kissimmee, Florida.

Originally from Long Island, New York, Corbisiero served as Producer/Beat Reporter for the New York Islanders Radio Network from 2013-2016. In 2016, Joe graduated from Hofstra

University with a Dual Degree in Business Management & Legal Studies. In 2018, Corbisiero received his Masters in Business Administration from the DeVos Sport Business Management

Program at the University of Central Florida.

JOE CORBISIERO MANAGER OF VIDEO PRODUCTION & ENTERTAINMENT,AMARILLO SOD POODLES


CREATIVE SERVICES SYMPOSIUM

12:45 P.m. ETGoing Live the Right WayJoe Corbisiero, Manager of Video Production& Entertainment, Amarillo Sod Poodles

Your audience wants more than just low quality live video from your cell phone. This session will take a deep dive look at producing high quality live content for social media and the easily accessible tools to get there. Joe will discuss why not all content needs to be live and a demonstration on how to set up your own high quality stream using free and open-source software.

1:10 P.m. ETVisual StorytellingVincent Pettofrezzo, Manager of Brand Development, Minor League Baseball

This session will provide an in-depth look at how graphic design serves as a point of difference to enhance the storytelling of a campaign. Come explore how to create branding and supporting graphics that reinforce the campaign message and purpose through the use of strong typography and supporting creative elements. Vincent will also demonstrate in real-time how hierarchy, color and file organization help to not only speed up the process designing, but have your message be clear, concise and

impactful.

1:40 P.m. ETTime Travel Through Throwback LogosTodd Radom, President, Todd Radom Design

Acclaimed designer Todd Radom will discuss how he embraces the past in creating something for the present. He will also share tips on what to emphasize and what to be inspired by.


CREATIVE SERVICES CREATIVE SERVICES SYMPOSIUMSYMPOSIUM

2:40 P.m. ETOn-Field to Online:Game Content WorkflowAllasyn Lieneck, Digital Media Specialist,Dunedin Blue Jays

As more fans utilize social media to stay updated on their favorite teams and players, it is important for us to be able to turn around live in-game content as quickly as possible. During this presentation, Allasyn Lieneck will share her in-game process, as well as showcase other alternatives, to help provide a multitude of efficient ways to take the photos from your camera and make them usable for social

media within a short time frame.

2:10 P.m. ETThe Age to EngagePhoebe Cornog, Co-Founder, Pandr Design Co.Roxy Prima, Co-Founder, Pandr Design Co.

Phoebe Cornog and Roxy Prima of Pandr work with brands all over the country to create social media moments that celebrate the brand while connecting to their target demographic. In this session, they will walk you through their process for creating murals that create engagement on social media. With their tips and expertise, you will have the tools to create destination moments for your teams!

Belicia Montgomery serves as the main advocate and champion for Minor League Baseball's diversity initiative through education, programming and strategy implementation. She works

closely with MiLB departments and supports member clubs in driving awareness and engagement to increase holistic league diversity by monitoring industry workforce, fan and partnership trends.

Montgomery began her career at Minor League Baseball in 2016 as a Marketing Research and Strategy resident and was hired full-time as an Analytics Specialist in 2017. She was promoted to

Manager of Data and Business Processes in 2018 before transitioning into the diversity & inclusion department in 2019. Prior to joining MiLB, Montgomery held marketing roles at USF Athletics

and H&R Block.

Montgomery received a Bachelor of Science in marketing with a minor in accounting from the University of Alabama at Birmingham (UAB) and obtained both her Master of Business

Administration and Master of Sport and Entertainment Management from the University of South Florida. Montgomery is a native of Birmingham, Alabama, and currently resides in

St. Petersburg, Florida.

BELICIA MONTGOMERY DIRECTOR OF DIVERSITY & INCLUSION, MINOR LEAGUE BASEBALL

EMCEE Diversity & Inclusion SYMPOSIUM,

presented by ECHO Outdoor Power Equipment


12:45 P.m. ETMiLB Diversity & Inclusion InitiativeBelicia Montgomery, Director of Diversity & Inclusion,Minor League Baseball

Belicia Montgomery will discuss the MiLB Diversity & Inclusion initiative.

1:10 P.m. ETTaking a Stand: When and How to Speak Up as an OrganizationAshland Johnson, President & Founder, The Inclusion Playbook

In times of social unrest, the most necessary thing for abusiness to do is sometimes the most challenging. Thissession will dive deep with expert consultant, AshlandJohnson, on the importance of being vocal and active in addressing critical issues, and how your organization can effectively operate at the intersection of sports and socialjustice.

1:40 P.m. ETTurning Allyship Into Action:Working to Fix a ProblemYou Helped CreateAdam Giardino, Broadcast & Media Relations Manager,Scranton/Wilkes-Barre RailRiders and Founder,Black Play-by-Play Broadcaster Grant & Scholarship Fund

Among the 200-plus play-by-play broadcast jobs in Minor League Baseball and Major League Baseball, there are only three black voices across the baseball landscape. With that as his foundation, and the impact of the nationwide racial protests as his inspiration, Adam Giardino opened up a

dialogue with Black and minority voices around baseball to understand why they believe

Diversity & Inclusion SYMPOSIUM,presented by ECHO Outdoor Power Equipment


the industry is so disproportionately white. What resulted was a groundswell of support behind the scenes and a coordinated social media campaign that helped raise over $25,000 in less than two months and forced the creation of an official 501(c)3 nonprofit which will create a support system for black broadcasters moving into the future.

2:40 P.m. ETDiversifying Your Organizationfrom the Inside OutDonna Kirby, Vice President of Operations,Pensacola Blue Wahoos

Breaking down systemic barriers in an organization starts with who makes up your organization. Join this discussion for pointers on ways to increase your organization’s representation, create inclusive working environments and build a front office that looks like your community.

Diversity & Inclusion SYMPOSIUM,presented by ECHO Outdoor Power Equipment

2:10 P.m. ETWho Are We? A Conversation on Culture, Identityand IntersectionalityChanel Zapata, Specialist of Marketing & Business Strategy, Minor League Baseball (Moderator)Claudia Romo Edelman, Founder and CEO, We Are All Human FoundationVerónica Hernández, Director of Marketing and Promotions, Modesto NutsJazzmine Young, Partnership Services Manager, Fresno GrizzliesHispanic, Latino or Latinx? As our society continues to progress forward, so do our cultures. Hear from industry experts and executives on how Latin American culture transcends across multiple spectrums. Panelists will also discuss ways to acknowledge and uplift the culture individually and organizationally as we progress towards a future of acceptance and equity.

EMCEE MARKETING SYMPOSIUM

Brad Friedman joined Minor League Baseball in Spring 2017 as the national office’s first-ever social media professional. Since then, Brad has worked to reimagine the way MiLB shares its story through the social space in the name of creating national fandom. Along the way, Brad serves as a social media consultant to the entire MiLB ecosystem, working

to implement successful social strategies at the club level. Prior to Minor League Baseball, Brad made social and digital marketing stops with the Columbus Blue Jackets, Columbus

Crew and New Orleans Saints. He is a proud alumnus of Ohio University and resides in Bloomington, Indiana, with his wife, Annalee, and hound dogs, Ash and Bordeaux.

BRAD FRIEDMAN MANAGER OF SOCIAL MEDIA MARKETING, MINOR LEAGUE BASEBALL


MARKETING SYMPOSIUMMARKETING SYMPOSIUM

1:10 P.m. ETPandemic Pivot to Digital SponsorshipLisa Fahey, President, FanCompass (Moderator)Emily Jaenson, General Manager, Reno Aces Quen Lamb, Senior Account Manager, Nielsen SportsWarren Smith, Co-Founder and President, San Diego Loyal SC

The pandemic shut down forced a pivot to digital across all facets of the sports industry. With uncertainty around live play, sponsor retention was paramount for clubs. The ones who responded immediately to convert physical entitlements to digital activations came out ahead. This session will explore how clubs successfully leveraged digital resources to retain critical revenue during the pandemic.

12:45 P.m. ETFan Engagement Beyond9 InningsHunter Horenstein, Director of Fan Engagement, Myrtle Beach PelicansVince Ruffino, Senior Marketing Manager, Reno Aces

How do sports organizations continue to serve their communities

in the face of ever-changing obstacles? Myrtle Beach Pelicans’ Hunter Horenstein and Reno Aces’ Vince Ruffino will discuss how digital content and alternate fan engagement tactics have helped their organizations wade through the unknown.


MARKETING SYMPOSIUMMARKETING SYMPOSIUM

1:40 P.m. ETFrom Disbelief to the Most Talked About Club in the World:Creating a Solution for Greater Community and Club ConnectionSøren Højlund Carlsen, Head of Communication and Media, AGF Aarhus

When fans can’t come to the stadium and create an atmosphere becoming of a professional sporting event, how do you bring them in in a way that creates that that sense of community and connection between the fans and the club? The AGF Aarhus soccer club in Denmark

embraced their values of community and connection, and put themselves at the forefront of technology and innovation when they created a way to bring their fans together to support the club and continue the communal link between fans with each other and with the players. This session will share the idea behind and execution plan behind AGF Aarhus’s virtual stands, the first of its kind in sport.

2:10 P.m. ETStop Pivoting, Start Evolving: Welcome To The Next Generation of ExperientialAnup Daji, Vice President of Experience, Wasserman

Let’s talk about change. Transformation is endemic to marketing, and the COVID-19 pandemic has been an accelerator of change to the world of Experiential. Wasserman believes the future of brands succeeding in this space will be rooted in innovation through integration, and this conversation will be the starting step towards evolution.


MARKETING SYMPOSIUM

2:40 P.m. ETHow To Get More Data Collection While Also Enhancing the Fan Experience Directly on Your WebsiteDon White, CEO, Satisfi LabsVince Ruffino, Senior Marketing Manager, Reno Aces

Answer technology is core to the future fan experience. Join Vince Ruffino of the Reno Aces and Don White from Satisfi Labs as they discuss how a COVID-only virtual assistant has inspired Satisfi Labs' latest product, the Answer Assistant. Out of crisis comes innovation, and this new assistant is changing how the Reno Aces think about their fan touch-points going forward. Learn how the Answer Assistant will set teams up for better engagement, more data acquisition opportunities and seamless ticket selling even with fewer available resources.

EMCEE Nontraditional Revenue SYMPOSIUM

A heartland native, Chip Maxson played baseball at Olivet Nazarene University and received an MSE in Sports Management from Baylor University. After a couple of

internships with the Kane County Cougars and Memphis Redbirds, Maxson took the next step selling tickets for the Frisco RoughRiders.

In 2008, Maxson moved to Tacoma, Washington, to help turn around the Tacoma Rainiers and was instrumental in the $30M renovation of Cheney Stadium which won

Ballpark Digest's 2011 Renovation of the Year award.

Maxson joined the Sacramento River Cats in 2012 and has focused on leadership development, creating a positive sales culture, developing new premium and social spaces,

upgrading digital and video components, and emphasizing a strong community involvement.

As the General Manager, in 2015 Maxson led the River Cats through an affiliation switch to the San Francisco Giants and led all of MiLB in attendance. The decision was made in 2017 to bring the food and beverage operations in-house and Maxson was heavily involved in the creation and operation of River City Concessions. The 2019 season was a year to be remembered as Maxson was highly involved in negotiating a new stadium naming rights

deal. In addition, on his 40th birthday he was named the Pacific Coast League executive of the year and the River Cats won the Triple-A National Championship.

Outside of work, Maxson serves on the boards of Youth for Christ/Campus Life, National Sports Forum, The Daniel Summit, BIRCO Advisory Board, and the William Jessup

University Business School Advisory Board. His wife, Allison, is a physical therapist and an elite runner who ran in the 2016 Olympic Marathon Trials. She is by far the best athlete

in the family!

CHIP MAXSON GENERAL MANAGER,SACRAMENTO RIVER CATS


Nontraditional Revenue SYMPOSIUMNontraditional Revenue SYMPOSIUM

12:45 P.m. ETCOVID Sucks. You'd Better Not!Activation Lessons to Stay a StepAhead During ArmageddonChip Maxson, General Manager, Sacramento River CatsGreg Coletti, VP of Partner Services, Scaramento River Cats

Did you know the MiLB playbook does not have a chapter on how to operate with no baseball during a worldwide pandemic? Who knew? However, as the Sacramento River Cats looked around, they became inspired by the creativity and fun that continued to come from MiLB communities around the country. And, as they looked around their own community, it became very clear how much everyone, especially their partners, needed avenues for creative community-focused fun. By doing what Minor League Baseball does best, COVID-19 provided the opportunity to take partnership activation to a whole new level. Chip Maxson and Greg Coletti share their plan of attack in the partnership activation space.

1:10 P.m. ETTransitioning from a Baseball Teamto an Events Company,presented by ScreenvisionJonathan Griffith, President, Pensacola Blue Wahoos

Pensacola Blue Wahoos President Jonathan Griffith discusses how his organization has reshaped and reimagined itself to fit the needs of the times. And it has a lot to do with their continued mission to “improve the quality of life in their community.”



1:40 P.m. ETNo Games, No Problem: Cashing in On Creative OpportunitiesPaul Allen, Jr., General Manager, Arkansas TravelersChris Phillips, President & General Manager, Rocky Mountain Vibes

When the 2020 season was first postponed, and eventually canceled, teams had to quickly figure out new ways to bring in revenue. Any revenue, big or small, made a huge difference in 2020. Hear from two team operators who have done a great job of creating and executing new nontraditional events at their venues, as they discuss the thought process, logistics and successes and struggles of these events.

2:10 P.m. ETBigger is Better: Leveraging the Power of Promoters for Kick-Ass EventsJ.J. Gottsch, COO, Ryan Sanders Sports & EntertainmentDon Sullivan, SVP, AEG Global Touring

Now more than ever, it is more important that ballparks, stadiums and arenas act as more than just sports venues. This session will feature a long-time team executive with a proven track record in hosting great events, and a promoter with nearly thirty years' experience taking acts all across the country, discussing the symbiotic relationship that needs to exist between promoter and operator to put on successful large-scale events.


2:40 P.m. ETAmplifying Revenue Opportunities for Today and Beyond,presented by FEVOColin Casey, EVP of Partner Development, FEVO (Moderator)Doug Fowler, EVP of Partner Success, FEVO (Moderator)Brian DeAngelis, Vice President of Sales, Lehigh Valley IronPigsErik Eisenberg, Vice President of Ticket Sales, Las Vegas Aviators

Want to create more experiences at your venue while growing your fan base? This discussion will highlight proven methods on how to amplify nontraditional revenue opportunities in today’s current environment, while preparing for future events.


EMCEE OPERATIONS SYMPOSIUM

Kyle Day attended Oregon State University where he majored in Exercise & Sports Science with a minor in Business & Entrepreneurship. While completing his degree with a focus in Athletic Training, Day realized his passion lay in the business side of sports, and he went

on to receive his Masters in Sport and Athletic Administration from Gonzaga University in 2011. After spending time as an Intern for the Spokane Chiefs Hockey Team, Day started

with the Spokane Indians Baseball Club full time in April 2011 as a Promotions Coordinator. After serving as the Assistant GM – Sponsorships for several seasons, Day was promoted

to General Manager prior to the 2019 season. Day is also an Adjunct Instructor at Gonzaga University in the Physical Education Department. Day and his wife, Haley, live in Spokane

with their son, Turner, and are expecting another child in December.

KYLEDAY GENERAL MANAGER, SPOKANE INDIANS


OPERATIONS SYMPOSIUM,presented by APS Solutions, Inc.

1:10 P.m. ETCombatting the Invisible: Best Practices in Venue Sanitationand Cleanliness for Safety, Health and SustainabilityLizette Espinosa, Senior Director of Guest Services & Baseball Operations, El Paso ChihuahuasBrad Taylor, SVP & General Manager, El Paso ChihuahuasKristen Fulmer, Founder & CEO, Recipric

COVID-19 has amplified the need for efficient, effective, comprehensive sanitation andcleaning standards. Though the process is invisible and difficult to pinpoint, the desire for arobust janitorial program is now at the top of the list of strategies to instill fan confidenceand to maintain player and staff safety. This dialogue will discuss strategies to elevate stadium operations' cleaning practices to effectively sanitize all components of the ballpark and willaddress best practices in selection of cleaning chemicals to ensure safety, health and ustainability. The group will also discuss third-party validation strategies as a tool to standardize and communicate effective practices.

12:45 P.m. ETPrevent, DON’T ReactVincent Caccamo, Chief Executive Officer, APS Solutions, Inc.

Maintain the beauty of your stadium and control your maintenance costs with the mindset of preventative care and not reactionary. An APS stadium inspection analysis along with a multi-year maintenance schedule can control your costs and keep your stadium looking its best!


1:40 P.m. ETHealth Protocol Solutions for Stadiums and VenuesRob Meiner, Technical Sales Engineer, Peerless-AVJeffrey Weitzman, Managing Director, Navori Labs

Digital signage has always been essential for engaging fans at ballparks. In this session, the Official Digital

Display Provide of MiLB, Peerless-AV, will review common digital signage applications/best practices, as well as showcase their top digital signage installations at MiLB ballparks. With help from Navori Labs, Peerless-AV will also be introducing new digital signage solutions for public health preparedness and viral transmission prevention. These new health protocol solutions are ideal for ballclubs to keep their players, employees and guests safe. The session serves as a tool to educate and improve safety within stadiums, while keeping information sharing and entertainment a priority.

2:10 P.m. ETContactless Payments and Enhancing the In-VenueFan ExperienceKen Babby, Owner & CEO,Akron RubberDucks and Jacksonville Jumbo ShrimpDan Brames, EVP, Head of North Americaand International Merchant, FIS

Enhancing the fan experience means providing engaging, seamless and safe options – including payments. Contactless and touchless technology is the future for enhancing the payment experience for fans. Learn more about how the current global pandemic hasaccelerated the transition toward contactless solutions. Plus, hear directly from a team ownerhow contactless payments have enhanced the in-venue experience and business operations.

Operations SYMPOSIUMOperations SYMPOSIUM


2:40 P.m. ETFood & Beverage Operations and InnovationsPatrick Day, Division President, Professional Sports Catering powered by LevyAnthony Hilla, Director of Food & Beverage, Lansing Lugnuts

As consumer attitudes and purchase behaviors have changed due to the COVID-19 pandemic, food & beverage operators have had to adjust to the new expectations of their consumers, and potentially new health and safety guidelines. Join Patrick Day, a former MiLB operator and current F&B provider executive, and Anthony Hilla, F&B director for the Lansing Lugnuts, for this discussion on the innovations and expectations for the food & beverage hospitality industry.

Operations SYMPOSIUMOperations SYMPOSIUM

EMCEE Promotions SYMPOSIUM

Abragail Kappel, she goes by Abby, has spent four seasons with the Rocky Mountain Vibes (formerly the Colorado Springs Sky Sox). Kappel is the Director of Ballpark Entertainment,

meaning it’s her job to make sure fans have lasting memories at the ballpark.

Kappel is a native of Sedona, Arizona and graduated Cum Laude from the University of Arizona (BEARDOWN) in 2012 with a Bachelor of Arts in Broadcast Journalism and a minor in Photography. After college she spent several years working in Grand Junction, Colorado, before she moved to Albany, New York, for two years. In the winter of 2016, she moved to

Colorado Springs and is happy to call the Springs her home.

When she's not working, Kappel is on the committee for the YOT Club and also an adjunct professor at Pikes Peak Community College. She is also the Co-Chair for the Young

Professionals Committee for the Southern Colorado Women’s Chamber of Commerce. In her free time, which there isn’t much of, she enjoys reading, hiking, watching movies,

playing video games and hanging out with her two Boston Terriers, Dexter and Bug.

ABBY KAPPEL DIRECTOR OFBALLPARK ENTERTAINMENT,ROCKY MOUNTAIN VIBES


PROMOTIONS SYMPOSIUMPROMOTIONS SYMPOSIUM

12:45 P.m. ETEntertainment DuringNontraditional EventsAbby Kappel, Director of Ballpark Entertiainment,Rocky Mountain VibesKyle Fritzke, Director of Marketing, Rocky Mountain Vibes

How do you create fun entertainment in a socially distanced world? That's the question we are all asking ourselves. Many clubs have found their own unique ways to generate revenue, but once you have that revenue generator, how do you create that ballpark entertainment feel? Abby and Kyle from the Rocky Mountain Vibes will share their stories, what has worked and what hasn't as pre-game entertainment takes on a socially distanced lifestyle.

1:10 P.m. ETEffective COVID-Friendly In-Game Promotions and On-Field OperationsSierra Todd, Promotions Manager, Amarillo Sod Poodles

In the world we live in today, every day is a new day. We adapt and we adjust according to what procedures and protocols we must adhere to on a local and national level. As the “new normal" changes, so do we. This session will dive into how organizations and executives can create a family fun environment while still adhering to all government rules and regulations and societal

expectations.



2:10 P.m. ETCapitalize on Your Mascot inthe COVID WorldTim Jorn, Mascot Coordinator & Community Relations,Portland Sea DogsNico Tennant, Mascot Coordinator, Durham Bulls

This session focuses on how to utilize your team’s mascot during COVID. Participants discuss the importance of the creative process in generating new material and on how to grow your mascot’s image and the team’s brand in the community.

1:40 P.m. ETGiveaways: Go Classic, Get PraiseAris Theofanopoulos, Director of Marketing & Entertainment, Tennessee Smokies

Who had Top Gun Night on their schedule last year? How did that go? Avoid the Danger Zone and still get the most out of your giveaway lineup. The days of centering a theme night or giveaway around a specific date or anniversary may be risky at this point, so evergreen items and pieces can still bring that huge walk-up crowd to your ballpark.



2:40 P.m. ETBaseball in E-Learning:Transitioning Education Daysfrom the Ballpark to Your BackyardHayden Barnack, Game Presentation & Promotions Manager, Indianapolis IndiansTy Eaton, Ticket Sales Executive, Indianapolis Indians

When schools shut their doors in mid-March and students were forced to finish the 2019-20 school year from home, the Indianapolis Indians took action to provide parents and teachers with at-home learning activities to keep everyone engaged through quarantine. This led to a high volume of new users increasing their current school database. In this session, learn how the Tribe created educational resources for teachers and parents to entertain their children from home, and how they plan on adapting their Baseball in Education program as they gear up for the 2021 season.

EMCEE TICKETING SYMPOSIUM,

presented by Tickets.com

Nicole Ambrosino is in her 16th season with MLB. She is the day-to-day ticketing contact for all MiLB clubs. Ambrosino regularly checks-in and provides best practices to the clubs

in the network to reach a goal of league-wide idea sharing and increased ticket sales. Prior to her time in Ticketing, she worked within MLB’s Stats Department overseeing Gameday –

the department’s stat tracking application - for the Minors.

A native New Yorker, Ambrosino currently lives in the great borough of Queens with her husband, Earl, and their son, Niko.

These days when she’s not logged in at the home office, you can find Ambrosino cheering on the Mets from her couch, running virtual races and rallying behind social justice causes

and rigorously pushing for meaningful change.

NICOLE AMBROSINO SENIOR MANAGER OF TICKETING,MAJOR LEAGUE BASEBALL



12:45 P.m. ETState of the Ticketing SpaceKatherine Walch, Manager of Business Development, Tickets.comPeter Wallace, Director of Ticket Operations, Durham Bulls Craig Warzecha, General Manager, Bradenton Marauders

Three industry veterans will discuss the current state of the ticketing space, as well as where it's headed beyond 2020.


TITICKETING SYMPOSIUM,presented by Tickets.com

1:10 P.m. ETOne Way Out: A Pathway to RecoveringYour Season Seat Base Aftera Cancelled SeasonJeff Eiseman, President & Partner, Agon Sports & Entertainment

This session will focus on one group’s strategy to economic recovery, while discussing the risks and rewards to gettingyour season ticket revenue line to stabilize and grow.

1:40 P.m. ETTraining Your Fans to Go MobileJoe LaBue, VP of Ticket Sales & Services, Tepper Sports & Entertainment Bryce Garvey, Manager of Ticket Services, Tepper Sports & Entertainment

The discussion about mobile entry is not a new one, but it has gained some traction as teams navigate how to plan for ‘21. Whether it’s to keep staff and fans safe, prevent fraud, or just make it easier for your fanbase to access and use their tickets, education is a key factor in successfully making the jump to mobile only entry. This session will dive into how to communicate and implement strategies to ensure everyone has a great experience.


TITICKETING SYMPOSIUM,presented by Tickets.com

2:10 P.m. ETTicket Protections and Policies in Uncertain TimesMatt Callahan, General Manager, Tri-City ValleyCats Jess Guido, Ticket Sales & Operations Manager, Tri-City ValleyCats

During these uncertain times, planning to attend or host events requires more thought than ever before. What is your team doing to adapt and be flexible to the ever-changing dynamics of live events? Join this session to learn about different incentives, plans and strategies to protect fan interests and your organization's ticket revenue.

2:40 P.m. ETY-2(0)-K: Managing Ticket DataIn a Post-Pandemic LandscapeDavid Dwyer, Senior Director of Ticket Sales & Services, Frisco RoughRiders

Whether your team was ahead of the times and had a fully-functional data and analytics department, or your leadership treated data like a red-headed stepchild and 4-letter word, or you are somewhere in between, now is the perfect time to reset and (re)launch your ticketing data efforts. Join this discussion as we let our guard down and cover everything from basics such as “where do we

start?” and “what is data?” to more advanced topics such as “the modern day application of the quadratic formula in finding the axis of symmetry on the pricing continuum between discounting vs. adding value.” If time allows, of course.

OPEN Sessions Tuesday and Wednesday | 3:30 – 5 P.m. ET

OPEN Sessions are the epitome of open, active engagement among peers where the ideas are flowing. Separated into areas of focus, including community relations, creative services, diversity & inclusion, marketing, promotions, sponsorships and ticket sales, each session will allow colleagues with similar responsibilities to come together and learn from each other.

OPEN Sessions are NOT available to exhibitors or students.

OPEN, an acronym for Ongoing Professional Engagement Network, serves as the foundation for these year-round conversations.

Tracks:

Community Relations

Creative Services

Diversity & Inclusion

Marketing

Promotions

Sponsorships

Ticket Sales


TIME EVENTOn Demand Trade Show and Networking

Noon–2:30 p.m.ET Summit Room Presentations

2:35–3 p.m. ET Golden Bobblehead Award Winners Announced

3:30–5 p.m. ET OPEN Sessions*


WEDNESDAY, SEPTEMBER 30SCHEDULE

* The OPEN Sessions include: Community Relations; Creative Services; Diversity & Inclusion; Marketing;Promotions; Sponsorships; and Ticket Sales.


SUMMIT ROOM PRESENTATIONSSUMMIT ROOM PRESENTATIONS

1:10 P.m. ETCOVID-19 PreparednessJosh Otterline, Director of Operations, Charleston RiverDogsCraig Unger, President, Memphis Redbirds and Memphis 901Randy Wehofer, Vice President/Assistant General Manager, Iowa Cubs

When COVID-19 struck, and seasons were delayed, and ultimately canceled in many cases, sports organizations had to pivot. Not only did they have to discover new ways to create revenue, but they had to do so while dealing with ever-evolving regulations regarding, among other things, how many and how people can gather. These three executives led the charge for their organizations in creating thorough plans for getting fans back into their venues, and they will share their insights and processes during this session.

12:05 P.m. ETFacing Uncomfortable TruthsDr. Richard Lapchick,Chair, DeVos Sport Business Management ProgramDirector, The Institute for Diversity and Ethics in Sportat the University of Central Florida

This session will focus on the new world of sport during the COVID crisis and the racial reckoning. Dr. Richard Lapchick will discuss going beyond police brutality to address systemic racism and other things that divide America, and will offer suggestions about how individuals and organizations can participate in creating fundamental and lasting change.


SUMMIT ROOM PRESENTATIONSSUMMIT ROOM PRESENTATIONS

1:45 P.m. ETA Look Ahead: The Future of the Sports IndustryDanita Johnson, President & COO, Los Angeles Sparks Randy Lewandowski, President & General Manager, Indianapolis Indians Chris Murphy, President, Santa Cruz Warriors Dionna Widder, Chief Revenue Officer, Houston Dynamo/Houston Dash/BBVA Stadium

2020 has not been a banner year for, well, anyone. But the sports industry has been hit particularly hard, as so much of the business is based upon having fans in the stands. These four executives will reflect on how 2020 has forced them to shift their streategies and share their thoughts on what is coming in 2021 and beyond. Each brings a different perspective to the table, but the combination of them all will make this a can’t-miss discussion.

2:35 P.m. ETSomething Out of Nothing: Highlights from the 2020 Season That Wasn’tand Golden Bobblehead Award Winner AnnouncementsBen Hill, Senior Writer, MiLB.com

MiLB.com Senior Writer Ben Hill looks back at successes, creativity and innovation displayed by Minor League Baseball clubs during 2020, before announcing the winners of the 2020 Golden Bobblehead Awards.

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