virtual community and web portals_ecommerce
Transcript of virtual community and web portals_ecommerce
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Virtual Community and Web Portal Strategies
NIMISHA.T13MCA11030
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Virtual Community
Also called a Web community or an Online community. It is a gathering place for people and businesses that
does not have a physical existence.
Exist on the Internet in various forms
– Usenet newsgroups
– Chat rooms
– Web sites
Offer people a way to connect with each other and discuss common issues and interests
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Virtual Communities (Continue…)
Helps companies, customers, and suppliers interact in a mutually beneficial way .
Three key elements are required to make up a virtual community: Cellular-satellite communication technology Intelligent software agents Electronic marketplaces
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Cellular-satellite communications technology
Can be packaged with
• Notebook computers
• Personal digital assistants (PDAs)
• Mobile phones
Wireless Application Protocol (WAP)
Allows Web pages formatted in HTML to be displayed on devices with small screens
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Web Page Displayed on a PDA(Personal Digital Assistant)
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Electronic Marketplaces
Marketplaces
– Can serve people who want to buy and sell a wide range of products and services
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Intelligent Software Agents
Programs that search the Web and find items for sale that meet a buyer’s specifications
Some software agents focus on a particular category of product
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Virtual Communities (continued)
Virtual learning community
One form of a virtual community
Can help companies, their customers, and their suppliers plan, collaborate, and transact business
Google Answers
Gives people a place to ask questions that are answered by an expert for a fee
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Google Answers Page
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Virtual Communities (continued)
Most web communities are Business-to-Consumer Business-to-Business community also emerged E.g: Milacron’s Milpro site
They manufactures machine tools and sells
them to a wide variety of industrial customers.
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Milpro virtual community site
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Early Web Communities
The WELL ( “whole earth ’lectronic link”)
• One of the first Web communities
• Founded in 1985• Began as a series of dialogs among San
Francisco authors and readers.• Members pay monthly fee to participate in its
forums and conference.• Purchased by Salon.com
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Early Web Communities(continue…) GeoCities
• Free web space for members• Sells advertising to generate revenue• Owned by Yahoo!
Tripod
• Founded in 1995
• Offered its participants free Web page space, chat rooms, news and weather updates, and health information pages.
• Purchased by Lycos (search engine site)
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Web Portal Strategies Combinations of virtual communities, search
engines, and Web directories.
Provide a high degree of “stickiness” that is extremely attractive to advertisers.
Top 10 most-visited web sites included 7 web portals.
Examples include AOL, Excite, Infoseek, Lycos, MSN, Netscape Netcenter, Snap, and Yahoo!
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Stickiness of Popular Web Sites
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homebid.com
Smaller business that create a portal site Conducting online auctions of residential real
estate But plan to become an all-purpose real estate
web portal by allowing• Buy home• Finance it• Register for electricity• Telephone• Other necessary services
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homebid.com home page
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Mixed Revenue Portals
Time Warner’s AOL unit
• One of the most successful Web portals
• Charges a fee to users and has always run advertising on its site
Yahoo!
• Now charges for the Internet phone service originally offered at no cost.
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Internal Web Portals
Run on intranets
Can save significant amounts of money by replacing the printing and distribution of paper memos, newsletters, and other correspondence
Can become a good way of creating a virtual community among employees
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