Webinar

5 Places to Look for

Social ROI in 2015

#5ROI

Agenda

Marketing

Product HR

SupportSales

ROI

Sales

Sales: Lead Generation

Monitor - purchase intent, demographics, geography

Engage - push leads through sales cycle

Marketing

Marketing: Performance Tracking

Content - Track engagement success & integrate Marketing tools.

PR - Message amplification and crisis management.

Support

Support: Reduce Churn

Churn reduction and efficient resource allocation.

Lower cost of ownership with enterprise integration.

Product

Product: Agile Feedback

Use case identification.

Co-creation - Instant feedback.

HR

HR: Cost-Efficient Execution

Cost efficient - simple to manage.

Relevant - quick & targeted searches

Management

Consolidation - finding the 1 tool that fits your needs.

Summary

• Take holistic approach to social media across the entire organization.

• Understand which numbers (revenue, HR costs, marketing budget) you are

affecting.

• Measure and set relevant metrics to make significant impact.

Marketing

Product HR

SupportSales

ROI

FREE Report

viralheat.com/2015ROIreport

Thank You

www.viralheat.com